iMedia 2013 September Entertainment Summit Host welcomes attendees.
Too often research findings leave executives saying, "So what?"
Launched in 2005, the Visionary Marketer Award recognizes an executive who has powerfully and effectively expanded campaigns from the traditional to include interactive and immersive strategies that serve movies or TV while also advancing the role of interactive within all marketing.
Leveraging new technologies, emerging social behaviors, parallel storytelling, and a combination of old and new media channels, "The Lizzie Bennet Diaries" has broken new ground with unprecedented audience involvement.
This case study explores how innovation is central to the future of entertainment marketing.
In this session you will learn about the innovations using Smart TVs to enhance engagement with viewers and enable timely program promotion measurement and related insights.
The importance of using social media platforms to drive engagement will continue growing as viewers increasingly demand multi-platform content experiences.
Vert and The Weather Channel partnered up in the spring of 2013 with the goal of creating buzz around the upcoming "Tornado Week" programming schedule.
Social media has made it even easier for fans to access their favorite entertainment programs before, during, and even after a TV show or movie launches.