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What Women Want from Brands June 4 - 6, 2013, Chicago, Illinois

 

This iMedia Summit is focused on what women want and expect from brands. Women are earning, spending and influencing at a greater rate than ever before. An unprecedented rate of purchases and purchase influences are made by women, including purchases of products and services geared towards family members of all ages and demographics. Statistics touting the buying power of women are widely published and accepted, yet a staggering 91% of women surveyed believe that advertisers do not understand them.

This June, qualified senior marketers are invited to join us as we build and expand upon the success of our iMoms Summit, bringing together leading brands, agencies, publishers and platforms at the forefront of effective, innovative marketing to this influential female demographic. Our rich content and networking program targeting this empowered and tech-savvy demographic will cover:

  • Brand Spotlights: case studies, stories and examples from top-tier brands successfully marketing to women across multiple verticals
  • Myths of Marketing to Women: the dos and don'ts of digital marketing to women
  • Consumer Insights: female and familial life-stages and cultural diversity, and how brands connect emotionally across groups
  • Maximizing Social Strategies: listening, launching and engaging social ambassadors
  • Mobile and Shopper Science: brand values, technology and trends driving cross-platform purchase behaviors
  • Branded Content: Who owns the conversation?

Attendee Benefits

For a limited number of publishers/service providers, the iMedia InFocus Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 1.5 days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 2-night stay at the Renaissance Chicago Downtown Hotel

Featured Speakers

  • Lori H. Schwartz

    Lori H. Schwartz

    Co-Founder & Chief Technology Catalyst

    StoryTech

  • Jennifer Kasper

    Jennifer Kasper

    GVP, Digital Media & Multicultural Marketing

    Macy's

  • Adam Kmiec

    Adam Kmiec

    Sr. Director, Mobile, Social, & Content

    Walgreens

  • Agenda

    Tuesday, June 4, 2013

    Registration Desk Open

    Sponsored Presentations (Brand Marketers & Agency Executives Only)

    Welcome Reception & Dinner
    Brought to you by: Resonate

    Wednesday, June 5, 2013

    Registration Desk Open

    Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)

    Attendee Breakfast

    Networking Break
    Brought to you by: Data Logix

    Welcome by Summit Host
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

    Keynote: "Understanding Today's Digital Woman"
    Jennifer Kasper, GVP, Digital Media & Multicultural Marketing, Macy's

    "Conversations with the Keynote"

    Women's Life Stages Insights: "From Millennials to Nesters"
    Jill Griffin, SVP, Branded Content & Storytelling, Starcom MediaVest Group / LiquidThread
    Katie Ford, EVP, Managing Director, Starcom Mediavest Group

    Insight Presentation: "Pin It: How a New Social Service is Reaching Women"
    Steve Patrizi, Head of Partner Marketing, Pinterest

    Networking Break
    Brought to you by: Data Logix

    Spotlight A: "Christmas in July: Optimizing Marketing Campaigns for the Longest Holiday Season Yet"
    Diane Kegley, CMO, RichRelevance
    Sean Pfister, Senior Market Analyst, RichRelevance
    Brought to you by: Rich Relevance

    Spotlight B: "Forget the Shopper Mom; it's all about the SoLoMo Mom"
    Rajat Shroff, VP Products and Business Development, Valassis
    Barbara Liss, Director of Digital & Social Media, Quaker Foods of PepsiCo.
    Brought to you by: Brand.Net

    Spotlight C: "Transforming the Digital 'Influencer' to One of 'Storyteller"
    Brooke Chaffin, SVP, Mom & Family Product, The Walt Disney Company
    Catherine Connors, Editor-In-Chief, The Walt Disney Company
    Brought to you by: Disney Interactive Media Group

    Networking Break

    Spotlights (Repeated)

    Boxed Lunch & Table Talks
    Brought to you by: Life Script

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Networking Break

    Insight Presentation: "Rules of Engagement"
    Maureen Sullivan, SVP & GM Lifestyle Brands & Women's Content, AOL

    Branded Content Panel: "Who Owns the Conversation?"
    Catherine Davis, President, Vizeum Americas
    Danielle Wiley, CEO, Sway Group
    Clayton Wai-Poi, Director of CRM, Kraft Foods
    Moderated By: Maureen Sullivan, SVP & GM Lifestyle Brands & Women's Content, AOL

    Case Study: "Targeting the Curly Hair Demo"
    Michelle Breyer, President, TextureMedia
    Minyi Shih, Media Director, Moxie Interactive

    Case Study: "Driving Social Engagement Among Women"
    Bailey Dyer, Brand Manager, Olay

    Insight Presentation: "Reaching Social Moms"
    Erin Hunter, Head of Global CPG Strategy, facebook

    Extended Networking Break

    Cocktail Reception
    Brought to you by: AOL Networks

    Dinner
    Brought to you by: AOL Networks

    After Dinner Reception
    Brought to you by: AOL Networks

    Thursday, June 6, 2013

    Registration Desk Open

    Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)

    Publisher / Service Provider Breakfast: "Go Swipe Yourself: Navigating Digital Disruption"
    Sky Holden, Senior Vice President, Brand Sales, Opera Mediaworks
    Clayton Wai-Poi, Director of CRM, Kraft Foods
    Remy Stern, Managing Editor, Head of Digital Strategy & Produ, New York Post

    Networking Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Networking Break

    Welcome Back by Summit Host
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

    Keynote: "How Signals Are Trumping Demographics"
    Adam Kmiec, Sr. Director, Mobile, Social, & Content, Walgreens

    "Conversations with the Keynote"

    Insight Presentation: "Connecting with Consumers Across Devices"
    Kelly Jones, Head of Thought Leadership, Microsoft

    Case Study: "Nestle Connects In-Store with Mobile Branded Dinner Recommendations"
    Manuel Rosso, Founder & CEO, Food on the Table
    Rachel Vranich, Shopper Marketing Manager - Shared Meals, Nestle USA

    Insight Presentation: "The Human Energy Crisis & the Role of Digital Media"
    Becky Frankiewicz, SVP / GM Global Costco, PepsiCo

    Lunch & Guest Speaker: "All the Single Ladies"
    Kate Bolick, Author of the Blockbuster Atlantic Cover Story, "All the Single Ladies"

    Summit Ambassadors

    Event Sponsors

    • Audience Science
    • BrightRoll
    • Jumptap
    • Totally Her
    • Tremor Media
    • Rich Relevance
    • Brand.Net
    • Disney Interactive Media Group
    • AOL Networks
    • Choice Stream Crunch
    • Crowd Tap
    • Data Logix
    • Glam
    • Life Script
    • Daily Mail (Mail Online)
    • Resonate
    • Womens Forum
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

    Location

    Renaissance Chicago Downtown Hotel
    Renaissance Chicago Downtown Hotel 1 West Wacker Drive
    Chicago, Illinois 60601

    (312) 372-7200

    Encounter the sophisticated ambiance of a premier Chicago, IL luxury hotel near the theatre district and famed museums at the Renaissance Chicago Downtown Hotel, winner of a 2012 TripAdvisor Certificate of Excellence. As a premier destination hotel in the Chicago Loop, this Chicago luxury hotel is steps away from upscale shopping, fine dining and famed Millennium Park.