If your brand is only focusing on the demographic, you're doing it wrong.
In today's saturated social media environment, how can brands deepen social relationships with the female consumer?
The frozen unit for Nestle wanted to encourage shoppers to consider frozen dinners as a regular dinner solution, not just a quick fix when shoppers were in a time crunch.
Reaching customers in a multi-platform, multi-device world is challenging, but also essential for marketers today.
Social media has quickly become a mission-critical marketing platform for brands as they seek to connect with consumers on a daily basis.
As brands build out their content strategies, they're learning new rules of the road when it comes to creative engagement with their customers.
Women are hugely influential to marketers and make the vast majority of purchase decisions, yet many women say that advertisers don't understand them.
The new EverCurl product line presented a unique challenge for L'Oreal Paris.
The rapid ascension of the tablet, ever-changing consumer consumption trends and an industry push for more engaging and integrated advertising has forced many publishers to radically alter their approach to the market.
Marketers are increasingly messaging to women based on their life stages, rather than old-fashioned categorizations and demographic breakdowns.
There is currently a human energy crisis when it comes to productivity: We all feel like we're doing too much - there's more day than time! Becky Frankiewicz, SVP/GM Global Costco, PepsiCo will bring to life the emerging research on this topic and examples of how digital is playing in this space through a female specific lens.