TV Everywhere: The New Video Era March 3 - 6, 2013, Rancho Palos Verdes, California
From silver screen to third screen, New Front to Upfront, thoughtful planning and the right partners are imperative to video success on any channel. Join iMedia's Video Summit where marketing, media and creative elite within the $68 billion video marketplace come together for 2.5 days to explore this vast and ever-growing industry along with choice media and tech companies. This iMedia Summit will focus on group discussion, strategy and collaboration - all with white-glove service, invaluable, time-saving networking events and five-star luxury that only iMedia delivers.
Programming and breakout sessions will include:
- Convergence of TV and Video - what it means for buying models
- Preparing for Upfronts: new rules of engagement
- Sneak peek into 2013 New Fronts
- Planning, buying and producing for multiple screens
- Measurement: relevance, consistency, reach and frequency of metrics
- Exploring the fluid relationship between traditional and new video channels
- Social TV: tactics, strategies and tools to enhance engagement
- CES Showcase
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Video Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!
Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:
- 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 4-night stay at the Terranea Resort and Spa
Featured Speakers
Director of Social Strategy
VP Marketing
Partner
CRO
Managing Partner
West Region Sales Director, Advertising & Online
President
VP, integrated Media & Branded Entertainment
President
VP, Sales Development & Marketing
Senior Director of Global Digital Marketing
VP, Digital Director- P&G
Director of Entertainment
EVP, Director of National Broadcast
Founder and CEO
Agenda
Sunday, March 3, 2013
Registration Desk Open
Sponsored Presentation (Brand Marketers & Agencies Only)
Welcome Reception
Brought to you by:
Monday, March 4, 2013
Sponsored Presentations & Breakfast (Brand Marketers & Agencies Only)
Attendee Breakfast
WiFi
Brought to you by:
Networking Break
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Welcome by Summit Host: "State of the TV and Video Industry"
More
Jack Myers, Media Ecologist / Chairman, MyersBizNet
Keynote: "Trends & Opportunities in Multi-Platform Video"
More
Jack Myers, Media Ecologist / Chairman, MyersBizNet
Marcien Jenckes, SVP, GM, Video Services, Comcast
Panel: "Convergence of Broadcast TV & Digital Video: The Evolution of Ad Buying Models"
More
Lee Doyle, President, Client Development, Mindshare
Michael Bologna, President, GroupM
Adam Gerber, VP, Sales Development & Marketing, ABC Company
Jeanne Hanahan, Sr. Director, Media, Mattel, Inc.
Networking Break
Insight Address: "Cross-Platform Measurement: The Current State & Future Opportunities"
More
Randall Beard, Global Head of Advertiser Solutions, Nielsen
Research: "Creative Best Practices in Online Video Advertising"
More
Scot McLernon, CRO, YuMe
Travis Hockersmith, VP of Client Services, YuMe
Boxed lunch
A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.
Extended Networking Break
A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.
Cocktail Reception and Dinner
Brought to you by:
Tuesday, March 5, 2013
Sponsored Presentations & Breakfast
Attendee Breakfast
WiFi
Brought to you by:
Networking Break
Opening Remarks by Summit Host
Jack Myers, Media Ecologist / Chairman, MyersBizNet
Keynote: "The Future of TV"
More
Seth Haberman, Founder & CEO, Visible World
Panel: "Researching the Hooked Up Generation"
More
Jack Myers, Media Ecologist / Chairman, MyersBizNet
Mike Henry, CEO, Outrigger Media
Brad Fay, COO, The Keller Fay Group
Marc Vermut, VP, Strategy, MarketShare
Case Study: "Web Content Goes Big: The 'Burning Love' Story"
More
Amy Powell, President, Paramount Pictures
Erin McPherson, VP & Head of Originals & Video Programming, Yahoo!
kelly Train, US Director, US Partnerships & Platforms, OMG
Moderated By: Jason Haikara, Partner, MediaLink
Networking Break
Spotlight A: The Magic of Interactive Video is Now
More
Tal Chalozin, Co-Founder & CTO, Innovid
Eric Berger, EVP, Global Digital Networks & GM Crackle, Sony Pictures
Brought to you by:
Spotlight B: Multi-Screen Video Advertising: What You Need to Know
More
Tamara Weinstein, VP Sales, West, Cinsay / 34 Commerce
Dan Mouradian, Technical Creative Director, PointRoll
Brought to you by:
Spotlight C: Taking the Uncertainty Out of Online Video Advertising
More
Jennifer Tang, VP of Agency Relations, PK4 Media, Inc.
Brought to you by:
Networking Break
Spotlights Repeated
Lunch
Insight Address: "Web TV Without Apology: Digital Content NewFronts 2013, Original Video at Scale"
More
Seneca Mudd, Director of Industry Initiatives, IAB
Panel: "The Future of the Network"
More
Kevin McGurn, Head of Sales, Fullscreen and Otter Media Companies
Kevin Doohan, CMO, DTS, Inc.
Randy Shaffer, West Region Sales Director, Advertising & Online, Microsoft
Janee Poore, Product Solutions, Media & Entertainment, Google
Ezra Palmer, VP, Editorial Director, eMarketer
Extended Networking Break
Dinner & Featured Speaker: "The Wild, Wild Web" More
Event Sponsors
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Presenting Sponsors
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Spotlight Sponsors
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Supporting Sponsors
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Media Sponsor
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Research Partner
Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information
Location
Rancho Palos Verdes, California 90275
(866) 802-8000
Poised on 102 acres, the Terranea Resort offers 582-rooms, including a luxurious collection of residential bungalows, casitas and villas. The resort also features The Links at Terranea, an award-winning, 9-hole par 3 golf course, the spectacular Spa at Terranea, three ocean view pools and a collection of eight distinctive restaurants, bars, cafés and lounges. Guests often recognize the views from many vantage points, as the property has been the location of dozens of Hollywood films and televisions shows over the years.