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The Agency Redefined - Balancing Scale, Scrappiness & Innovation December 7 - 10, 2014, Bonita Springs, Florida

Large and small agencies alike must be nimble in execution in order to meet their clients' desires for both innovation and scale. This December, agency leaders will converge to discuss the latest tools, tactics, and strategies for finding the right balance between experience and experimentation. 
Topics addressed will include:

  • Achieving scale while leaving enough budget for testing
  • The latest ways to ensure you're getting the biggest ROI bang for your media buck
  • Methods for balancing the niche and mainstream elements of your marketing strategy
  • Agile planning for the smart agency
  • Qualified agency executives will be invited to join “The Aspen Group” -- a private peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression.  It’s a "no BS" forum that’s not only a one-of-kind networking experience, but also provides unprecedented access to industry leaders and brands.

 

 

Special Event Features include:

  • iMedia Agency Awards
  • The Aspen Group
  • Breakout Master Tracks

Attendee Benefits

For a limited number of agencies/publishers/service providers, the iMedia Commerce Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

 

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and retail marketers and offers:

  • 2 full days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 2-night stay at a gorgeous resort

Agenda

Saturday, December 6, 2014

Reception (Agency Executives Only)

Dinner (Agency Executives Only)

Sunday, December 7, 2014

Breakfast (Agency Executives Only)

Aspen Group Meeting

Lunch (Agency Executives Only)

Aspen Group Meeting

Registration Desk Opens

Sponsored Presentations (Agency Executives Only)

Welcome Reception & Dinner
Brought to you by: Resonate

Monday, December 8, 2014

Sponsored Presentations & Breakfast (Agency Executives Only)

Seller Breakfast

Networking Break
Brought to you by: Choice Stream Crunch

Opening Remarks by Summit Host
Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

Opening Keynote: "What is Next for the Digital Agency?"
Mike Scafidi, Director, Digital Marketing Operations, PepsiCo

"What's My Job Title?"
Jason Burnham, Principal, Innovation | Communications | Design, Strativity Group
Chris Cunningham, Head of Mobile US. / MobileCore, ironSource
Charlie Ray, President, Broad Street Co.
Aimee Reker, Principal, Leveret Marketing
Kendall Allen, Founder, Influence Collective, LLC
Richard Bagdonas, CTO & Co-Founder, Mahana
Dan O'Connor, Artistic Director & Co-Founder, Impro Theatre
Stephen Kearin, Cast Member, Impro Theatre

Finding & Retaining Talent: "Is Modern HR Moving Fast Enough to Capture the Opportunities in Emerging Trends?"
Vik Kathuria, Global Head - Strategic Agency Partnerships, Oracle Marketing Cloud
Katie Jamieson, VP, Talent + Strategic Partnerships, Razorfish

Transition Break

Master Track A: "Programmatic Marketing - A Brand View"
Gary Milner, Director, Global Digital Marketing Strategy, Lenovo Group
Nicole Estebanell, SVP, Media, DigitasLBi

Master Track B: "Exploring 'Identity' from a Consumer & Agency/Brand Perspective"
Vejay Lalla, Advertising, Marketing & Promotions Partner, Davis & Gilbert LLP
Christine Peterson, US Group Media Director, MRY
Ian Cohen, SVP, Operations, Moguldom Media Group
Ranvir Gujral, CEO, Chute

Master Track C: "What Comes Next? - Using Narrative Improvisation to Communicate, Create, & Innovate"
Dan O'Connor, Artistic Director & Co-Founder, Impro Theatre
Stephen Kearin, Cast Member, Impro Theatre

Lunch (Boxed)

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

Recreation & Free Time

Cocktail Reception
Brought to you by: Ad Supply

Dinner
Brought to you by: Weather Bug

Tuesday, December 9, 2014

Sponsored Presentations & Breakfast (Agency Executives Only)

Seller Breakfast

Networking Break
Brought to you by: Choice Stream Crunch

Welcome Back by Summit Host
Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

Keynote: "Millennials' Mindset Matters"
Morley Winograd, Partner, Mike and Morley, LLC.

Micro-Film Festival

Vine Contest Showcase PT 1

Panel Discussion: "Influencer Marketing is Now Mainstream - Six Seconds Was All It Took"
Reed Berglund, CEO, Fullbottle
Andres B - "Eh Bee Family", Vine Talent, @EhBeeFamily
Tony Serafini, Vine Talent, @Bottlerocket
Ginger Lavender, Vine Talent, @GingerWesson

Vine Contest Showcase PT 2

Transition Break

Spotlight A: "Blurred Lines: Planning TV & Video in a Converging World of Screens"
Aleck Schleider, VP, Data & Analytics, Videology Group
Brought to you by: Videology

Spotlight B: "The Surprising Lessons Learned by Buying a Few Billion Viewable Impressions"
Scott Spaulding, Head of Field Sales, Quantcast
Aniq Rahman, President, MOAT
Brought to you by: Quantcast

Spotlight C: "Designing a Mobile Campaign that Boosts Offline Foot Traffic"
Sarah Ohle, Director of Marketing Intelligence, xAd
Brought to you by: xAd

Networking Break

Spotlights (Repeated)

Lunch
Brought to you by: Jun Group

Town Hall: "Video Advertising Convergence: Tearing Down the Wall Between TV & Digital"
Brought to you by: Extreme Reach

CSR Activity: Clean the World ONE ProjectMoreIn Partnership with:
Brought to you by: Amplify Buzz

Free Time

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

Cocktail Reception

iMedia Agency Awards & Dinner
Brought to you by: Acuity

Summit Ambassadors

Event Sponsors

  • Acuity
  • Amobee
  • Bionic Ads
  • BrightRoll
  • Extreme Reach
  • Factual
  • Infolinks
  • Daily Mail (Mail Online)
  • MaxPoint
  • The Trade Desk
  • Think Near
  • Quantcast
  • Videology
  • xAd
  • Acuity
  • Adroit Digital
  • Ad Supply
  • Applause
  • Brand.Net
  • Cardlytics
  • Celtra
  • Choice Stream Crunch
  • eXponential
  • Glassnetic
  • Gum Gum
  • Jun Group
  • Paper G
  • Resonate
  • Retail Me Not
  • Social Flow
  • Source Knowledge
  • Spyder Lynk
  • Triple Lift
  • Weather Bug
  • Amplify Buzz
  • Advertising Age
  • iMedia Connection
  • eMarketer
  • Business Wire

iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.

 

Location

Hyatt Regency Coconut Point
Hyatt Regency Coconut Point 5001 Coconut Road
Bonita Springs, Florida 34134

239 444 1234

Experience a Bonita Springs hotel like no other; Hyatt Regency Coconut Point Resort & Spa. Located on 26 acres overlooking breathtaking Estero Bay Aquatic Preserve, our enticing Bonita Springs Florida hotel - recently honored with Florida Green Lodging's Three Palm eco-friendly certification - offers limitless recreation, personalized service and attention to detail at every turn.