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The Future of Data-Driven Creativity May 4 - 7, 2014 , Lost Pines, Texas

Note: If you're attending the iMedia Agency Summit, we've created a special geo-fencing experience just for you. The app "imedia geo" is live in the iOS and Google Play store. Be sure to download it before you leave for the airport. You'll see why.

The era of the Mad Men isn't over. It's just better informed than it used to be. This May, agency elite will come together to address the new challenges related to formulating innovative campaigns with the benefit of ever-mounting insights into consumer wants, needs, and behaviors. In an increasingly programmatic world, summit attendees will discuss and define the new agency value proposition.


Topics will include:

  • New and emerging attribution models and data platforms
  • Creative best practices in a personalized, data-driven era
  • The latest trends in buying efficiencies
  • Crucial insights into the current state of consumer privacy wants and requirements
  • Agile planning and the agencies leading the way
  • Rethinking the ways in which the industry has traditionally approached integrated marketing
  • The Aspen Group: a private peer-to-peer town hall dedicated to industry thought leadership (marketers only)

The Aspen Group

The Aspen Group

Plus, qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders

Don't Miss the Official iMedia Agency Summit After PartyInvitation to Summit After Party

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified agency executives and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 4-night stay at the Hyatt Lost Pines Resort & Spa

Featured Speakers

  • Lori H. Schwartz

    Lori H. Schwartz

    Co-Founder & Chief Technology Catalyst

    StoryTech

  • Aaron Fetters

    Aaron Fetters

    Director Insights & Analytics Solutions Center

    Kellogg Company

  • Shel Israel

    Shel Israel

    Writer and Speaker

  • Agenda

    Saturday, May 3, 2014

    Arrival Shuttles
    Brought to you by: Convertro

    Registration Desk Opens

    Reception (Agency Executives Only)

    Dinner (Agency Executives Only)

    Sunday, May 4, 2014

    Breakfast (Agency Executives Only)

    Aspen Group Meeting

    Arrival Shuttles
    Brought to you by: Convertro

    Lunch (Agency Executives Only)

    Aspen Group Meeting

    Registration Desk Opens

    Sponsored Presentations (Agency Executives Only)

    Welcome Reception & Dinner
    Brought to you by: Resonate

    Monday, May 5, 2014

    Monday Morning Running Club

    Sponsored Presentations & Breakfast (Agency Executives Only)

    The Upstream Seller Breakfast @ iMedia: "Starting Your Deals With Why"
    Doug Weaver, Founder & CEO, Upstream Group
    Brought to you by: Upstream

    Networking Break

    Opening Remarks by Summit Host
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

    Opening Keynote: "Data is the Science that Illuminates the Art of Marketing"
    Aaron Fetters, Director Insights & Analytics Solutions Center, Kellogg Company

    Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"
    Phil Simon, Thought Leader & Technology Expert, Author of "The Visual Organization"

    The Landscape Panel
    Jason Burnham, Principal, Innovation | Communications | Design, Strativity Group
    Adam Kleinberg, CEO, Traction
    Elizabeth Fairchild, Director of Marketing, OneScreen
    Nicki Purcell, Digital Publisher, Dallas Morning News, A. H. Belo Corporation
    Kristi Karens, Media & Content Lead North America, Mondelez International

    Networking Break

    Master Track A: "Tales from the Entertainment Vertical: Defining & Finding Your Audience"
    Latham Arneson, VP of Digital Marketing, Paramount Pictures
    Mike Bloxham, VP, National Television & Video, Frank N. Magid Associates
    Chad Blankenship, El Rey Network, VP, Marketing
    Dawn Holliday-Mack, VP, Strategy, Research & Consumer Insights, FactoryMade Ventures
    Becky Wang, Principal, Brand Relations & Strategy, Sunday Dinner

    Master Track B: "Social Data"
    Chris Cunningham, Head of Mobile US. / MobileCore, ironSource
    Amanda Sims, Management Supervisor, AKQA
    Denise Leone, Director of Online Marketing & Affiliates, Shutterfly
    Lizzy Hanna, Digital Media Director, MediaCom

    Master Track C: "Private Exchanges: Putting Programmatic in its Place"
    Craig Etheridge, SVP, Digital & Mobile Ad Sales, USA TODAY/Gannett Digital
    Pam Horan, President, Online Publishers Association
    Aaron Radin, SVP, Partnerships & Portfolio Products, NBCUniversal
    Rick Welch, Director of Sales, Catalyst Desk at Conde Nast, Conde Nast

    Lunch & ASPY Awards

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

    Free Time & Recreation

    CSR Workshop: Clean the World ONE Project

    Cocktail Reception
    Brought to you by: Visible Measures

    Dinner & Cinco de Mayo Party
    Brought to you by: Adobe

    Tuesday, May 6, 2014

    Detox Tuesday (Morning Running Club)

    Sponsored Presentations & Breakfast (Agency Executives Only)

    Seller Breakfast: "Breaking Through With Buyers: How to Get 5,400 Agency Media Pros to Answer Your Call & Take a Meeting"

    Networking Break

    Opening Remarks by Summit Host
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

    Keynote: "The Contextual Agency"
    Shel Israel, Writer and Speaker

    Demos: "New & Emerging Agile Marketing Models & Data Platforms"
    Nick Langeveld, President & CEO, Affectiva
    Bryan Menell, CEO, Mahana
    Richard Bagdonas, CTO & Co-Founder, Mahana

    Case Study: "And Now A Word From The Creatives: Data Driven Storytelling in the Age of 'Intelligent' Creative"
    Alan Schulman, National Director, Creative & Brand Content, SapientNitro NY

    Networking Break

    Spotlight A: "Marketing Attribution: Enabling a New Paradigm in Publisher Compensation"
    Manu Mathew, Co-Founder & CEO, Visual IQ
    Woody Meachum, Group Director, Digital Strategy, OMD
    Brought to you by: Visual IQ

    Spotlight B: "Making Big Data Meaningful"
    Nathan Woodman, Chief Operating Officer, Adnetik
    Brought to you by: Digilant

    Spotlight C: "Five Big Data Myths Exposed"
    Jess Beldner, Regional VP of Sales, Central, [x+1]
    Chris Pope, Manager, Digital Media, Haworth Marketing + Media
    Brought to you by: X Plus One (X+1)

    Networking Break

    Spotlights (Repeat)

    Lunch
    Brought to you by: Factual

    Roundtables & Town Hall: "Creative in the Age of Data"
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
    Peter Crofut, Evangelist, Programmatic Marketing, Google
    Brought to you by: DoubleClick

    Roundtables & Town Hall: "Creative in the Age of Data"
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
    Peter Crofut, Evangelist, Programmatic Marketing, Google
    Aaron Fetters, Director Insights & Analytics Solutions Center, Kellogg Company

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

    Cocktail Reception

    Dinner & Featured Speaker
    Annie Griffiths, Photographer, National Geographic
    Brought to you by: Acuity

    Official After Party for the iMedia Agency Summit With Shuttles to / from Downtown Austin
    Brought to you by: Lin Digital

    Advisory Board

    Event Sponsors

    • Bionic Ads
    • DoubleClick
    • Infolinks
    • inMarket
    • jiwire
    • Lin Digital
    • Mixpo
    • Opera Mediaworks
    • Quantcast
    • The Trade Desk
    • Think Near
    • Digilant
    • Visual IQ
    • X Plus One (X+1)
    • Acuity
    • Ad Colony
    • Adobe
    • Adroit Digital
    • Celtra
    • Convertro
    • eXponential
    • Factual
    • Gum Gum
    • MaxPoint
    • Resonate
    • Retail Me Not
    • Visible Measures
    • Advertising Age
    • eMarketer
    • Business Wire

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

    Location

    Hyatt Regency Lost Pines Resort and Spa
    Hyatt Regency Lost Pines Resort and Spa 575 Hyatt Lost Pines Road
    Lost Pines, Texas 78612

    (512) 308-1234

    A river runs through it; and the graciousness and gentility of historic Austin, Texas abounds. Escape to infinite comfort at our award-winning resort set along the banks of the Colorado River.

    Luxuries are plentiful, from spacious guestrooms and remarkable dining to pampering treatments at our Condé Nast Traveler-recommended spa. Relax, reinvigorate and recharge at Hyatt Regency Lost Pines Resort and Spa; the epitome of an award-winning Hyatt experience.