Lori H. Schwartz, Managing Partner of StoryTech is iMedia May Agency Summit's host. She welcomes the crowd & kicks off the show with what's going on in the industry.
Want to see what was happening socially at the iMedia Agency Summit? Check out our live social feed!CHECK OUT COVERAGE
It seems every marketing article, blog, and even book published today features data as a topic in some form.
Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"
The era of Big Data as arrived, but on many levels, most organizations are woefully unprepared.
Explore the campaign's implications for marketers, specifically, how to leverage social data to pinpoint consumers' activities prior to converting.
This session highlights the value of collaboration when applying data to both media and message.
Five technology forces are meeting at the crossroads: Mobile, social media, sensors, location technologies, and data are converging into a superstorm of change.
Affdex -- Facial Recognition: A tool that reads emotional states such as liking and attention from facial expressions using an ordinary webcam to give marketers faster, more accurate insight into consumer responses.
Mahana -- iBeacon/Bluetooth Smart: A cost-effective, battery-efficient means of indoor location tracking that can trigger apps to serve compelling digital content based on a user's location and proximity to points of interest.
Case Study: "And Now A Word From The Creatives: Data Driven Storytelling in the Age of "Intelligent" Creative"
Data and analytics are overwhelming today's marketers.
Roundtables and Town Hall Discussions give iMedia Summit attendees an opportunity to collaborate.