Consumer needs and behaviors are constantly changing, and agencies must fight to keep up. In this Q&A, Lori H. Schwartz shares insights on the latest...
The forces of mobile, social, sensors, location, and data have the power to subvert advertising. Here's how to create opportunities in this changing...
It's no surprise to marketers that consumers sometimes have a hard time articulating how they feel. And with 50 percent of buying decisions based on...
These are challenging times for agencies. The future of creative seems to be at the mercy of data and analytics that marketers don't know what to do...
Studies show that many consumers now feel emotionally attached to their devices. Here are four psychological criteria that should be addressed before...
Lori H. Schwartz, Managing Partner of StoryTech is iMedia May Agency Summit's host. She welcomes the crowd & kicks off the show with what's going on in the industry.
Five technology forces are meeting at the crossroads: Mobile, social media, sensors, location technologies, and data are converging into a superstorm of change.
Affdex -- Facial Recognition: A tool that reads emotional states such as liking and attention from facial expressions using an ordinary webcam to give marketers faster, more accurate insight into consumer responses.
Mahana -- iBeacon/Bluetooth Smart: A cost-effective, battery-efficient means of indoor location tracking that can trigger apps to serve compelling digital content based on a user's location and proximity to points of interest.