Opening Remarks by Summit Host
Lori H. Schwartz, Managing Partner of StoryTech is iMedia May Agency Summit's host. She welcomes the crowd & kicks off the show with what's going on in the industry.
The Future of Data-Driven Creativity May 4 - 7, 2014, Lost Pines, Texas
Event Coverage
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CHECK OUT COVERAGESummit Articles
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What is the future of data-driven creativity?
Consumer needs and behaviors are constantly changing, and agencies must fight to keep up. In this Q&A, Lori H. Schwartz shares insights on the latest...
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The rapidly evolving role of data in marketing
In the past few years, we have all seen digital budgets skyrocket. Here's a case study from Kellogg Company on how information is changing the...
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Sponsored by
5 big data myths exposed
Marketers can all agree on one thing: Programmatic is here to stay. So in order to keep moving forward toward more relevant advertising, we need to...
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2014 ASPY Award winners unveiled
The agency leaders have spoken. Here are the technology and service providers that they deemed to be most valuable to their businesses.
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Marketing in the age of contextual technology
The forces of mobile, social, sensors, location, and data have the power to subvert advertising. Here's how to create opportunities in this changing...
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Sponsored by
How attribution can revolutionize publisher compensation
Attribution often disregards the players at the top and middle of the funnel, shortchanging publishers and advertisers alike. Here's how a common...
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Sponsored by
How to make big data meaningful
How can media planners and buyers better operate in the data-driven world? Digilant suggests you rethink your approach.
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Searching for the best answers to your big data problems
In the era of big data, success depends on what a company does with its information. Here's how to navigate your numbers for better results.
Betsy Farber
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How to Get 5,400 Agency Buyers to Answer the Phone…And Take a Meeting
The case study below is a synopsis of the presentation I delivered during the iMedia Agency Summit. It’s getting tougher than ever for media and...
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Case Study - The Art of Sharing Social Content & Marketing in Entertainment & Media
Caty Burgess and TerryCity present a case study at the 2013 iMedia Entertainment Summit.
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How Facebook accomplished a shocking turnaround
This week's episode of Social Media Minute examines how Facebook executed a dramatic stock price reversal. How did the company come back from the...
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How facial recognition technology will help marketers better understand consumers
It's no surprise to marketers that consumers sometimes have a hard time articulating how they feel. And with 50 percent of buying decisions based on...
Betsy Farber
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How data can drive great creative content
These are challenging times for agencies. The future of creative seems to be at the mercy of data and analytics that marketers don't know what to do...
Betsy Farber
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The Future of Data-Driven Creativity - Reflections on the iMedia Agency Summit
I just got back from three days in Austin, TX, attending and presenting at the iMedia Agency Summit. Bringing together media agencies, creative...
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The psychology behind successful mobile campaigns
Studies show that many consumers now feel emotionally attached to their devices. Here are four psychological criteria that should be addressed before...
Videos
Downloadable Presentations
Opening Keynote: "Data is the Science that Illuminates the Art of Marketing"
It seems every marketing article, blog, and even book published today features data as a topic in some form.
Insight Address: "The Visual Organization: Data Visualization, Big Data, & the Quest for Better Decisions"
The era of Big Data as arrived, but on many levels, most organizations are woefully unprepared.
Master Track B: "How Shutterfly Leverages Social Data"
Explore the campaign's implications for marketers, specifically, how to leverage social data to pinpoint consumers' activities prior to converting.
Master Track B: "Powering Next Generation Creative Through an Ever-Growing Data Ecosystem"
This session highlights the value of collaboration when applying data to both media and message.
Keynote: "The Contextual Agency"
Five technology forces are meeting at the crossroads: Mobile, social media, sensors, location technologies, and data are converging into a superstorm of change.
Demo: "Neuromarketing"
Affdex -- Facial Recognition: A tool that reads emotional states such as liking and attention from facial expressions using an ordinary webcam to give marketers faster, more accurate insight into consumer responses.
Demo: "Location Based Services"
Mahana -- iBeacon/Bluetooth Smart: A cost-effective, battery-efficient means of indoor location tracking that can trigger apps to serve compelling digital content based on a user's location and proximity to points of interest.
Case Study: "And Now A Word From The Creatives: Data Driven Storytelling in the Age of "Intelligent" Creative"
Data and analytics are overwhelming today's marketers.
Roundtables & Town Hall: "Creative in the Age of Data"
Roundtables and Town Hall Discussions give iMedia Summit attendees an opportunity to collaborate.