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Marketing in an Always-On World September 7 - 10, 2014, Coronado, California

You're no longer a digital marketer. You're a marketer in a digital world. Silos that still exist within brand marketing departments neglect the new consumer reality and fail to capitalize on the tremendous opportunities related to truly integrated and omni-channel campaigns.

This September, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:

  • Current trends driving brand marketers to rethink existing media models
  • The latest partners and technologies that are helping brands bridge the online-offline gap
  • Strategies for achieving scale while maintaining nimbleness
  • New best practices in marketing management, infrastructure, and accountability
  • Best practices: social marketing and the role of enterprise vs. campaign tactics


Marketer-Only Meeting

 Senior brand marketers shouldn't miss the pre-summit Marketer-Only Meeting, a candid and intimate town hall working session that gets to the root of major challenges and provides a platform for ongoing peer-to-peer networking. Kicking off with a VIP dinner and reception Saturday, September 6, this action-packed day will leave you inspired, energized and ready to tackle the iMedia Brand Summit!

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a beneficial buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.


Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Loews Coronado Bay Resort & Spa

Featured Speakers

  • Babs Rangaiah

    Babs Rangaiah

    VP Global Media Innovation & Ventures


  • Chris Malone

    Chris Malone

    Managing Partner, Fidelum Partners

    Author of "The Human Brand"

  • Adam Kmiec

    Adam Kmiec

    Sr. Director


  • Agenda

    Saturday, September 6, 2014

    Registration Desk Opens

    Reception (Brand Marketers Only)

    Dinner (Brand Marketers Only)

    Sunday, September 7, 2014

    Breakfast (Brand Marketers Only)

    Marketer-Only Meeting


    Marketer-Only Meeting

    Registration Desk Opens

    iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
    Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company
    David Shadpour, Founder / CEO, Social Native

    Sponsored Presentations (Brand Marketers Only)

    Welcome Reception & Dinner
    Chelsey Chavez, Singer/Songwriter, chelseychavez.com
    Brought to you by: Accordant Media

    Monday, September 8, 2014

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    The Upstream Seller Breakfast @ iMedia: "Thoughts & Themes from Twenty Years in Digital Advertising"
    Doug Weaver, Founder & CEO, Upstream Group

    Networking Break

    Welcome by Summit Host
    Christian Arens, Managing Director, iMedia Communications

    Opening Keynote: "#brightfuture"
    Babs Rangaiah, VP Global Media Innovation & Ventures, Unilever

    Insight Presentation: "Being Wired for Content - Tackling the Content Conundrum"
    Adam Kmiec, Sr. Director, Walgreens

    Case Study: "The Future of Brands: Creative Digital Campaigns that Transform Content & Drive Engagement Across All Platforms"
    Julia Mavrodin, Director, Digital Marketing, em michelle phan, L’Oreal Luxe
    Terry Rieser, Partner, COO, Tag Creative

    Case Study: "Upper Deck Learns to 'Think Different' Thanks to iMedia"
    Chris Carlin, Sr. Marketing & Social Media Manager, Upper Deck

    Networking Break

    Master Track A: "Workshop: Building a Data-Driven Marketing Organization: Be the Agent of Change"
    Jason Heller, Global Lead, Digital Marketing Operations, McKinsey & Company

    Master Track B: "The UX & Storytelling Convergence"
    Adam Kleinberg, CEO/Co-Founder, Traction
    Rick Starbuck, SVP of Digital UX & Design Executive, Bank of America

    Master Track C: "Programmatic Disruption"
    Brian Hovis, VP of Marketing, Experian Interactive
    Gary Milner, Director, Global Digital Marketing Strategy, Lenovo Group

    Lunch (Boxed)

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: This Moment

    Free Time & Recreation: Yoga, Surfing, & Catamaran
    Brought to you by: Shareablee

    CSR Activity: Clean the World ONE Project
    Brought to you by: Burnham Marketing

    Cocktail Reception
    Brought to you by: Resonate

    Brought to you by: Cardlytics

    Tuesday, September 9, 2014

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    Seller Breakfast

    Official On-Site Book Signing
    Chris Malone, Managing Partner, Fidelum Partners, Author of "The Human Brand"

    Networking Break

    Opening Remarks by Summit Host
    Christian Arens, Managing Director, iMedia Communications

    Keynote: "The Human Brand: Building Customer Loyalty in the Digital Age"
    Chris Malone, Managing Partner, Fidelum Partners, Author of "The Human Brand"

    Insight Address: "What Great Brands Do"
    Denise Lee Yohn, Author, "What Great Brands Do"

    Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"
    Ryan Derrow, VP, Online Media & Digital Strategy, Empower MediaMarketing
    Lisa Bialecki, Senior Director, Integrated Communications, Rust-Oleum

    Networking Break

    Spotlight A: "Marketing Attribution Success at Dell: An Insider's Perspective"
    Manu Mathew, CEO & Co-Founder, Visual IQ
    Anil Dania, Digital Solutions Lead, Dell
    Brought to you by: Visual IQ

    Spotlight B: "The Future of Native Advertising on Mobile"
    Richard Sutton, CRO, Reader's Digest Association
    Brought to you by: Daily Mail (Mail Online)

    Spotlight C: "When Cookies Go Stale: What the Future of Digital Advertising Looks Like"
    Casey Priore, Director of Sales, MaxPoint
    Brought to you by: MaxPoint

    Networking Break

    Spotlights (Repeated)

    Official On-Site Book Signing
    Chris Malone, Managing Partner, Fidelum Partners, Author of "The Human Brand"

    Brought to you by: Moment Feed

    Roundtables & Town Hall Discussion: "Brand Marketing in the Programmatic Era"
    Sean Downey, Dir. of Americas Platform Solutions & Innovations, DoubleClick
    Damian McKenna, Invite Media, Google
    Brought to you by: DoubleClick

    Official On-Site Book Signing
    Chris Malone, Managing Partner, Fidelum Partners, Author of "The Human Brand"

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: This Moment

    Cocktail Reception
    Brought to you by: Quantcast

    Dinner & Featured Speaker: "Not Impossible: How Brands Will Change the World"
    Mick Ebeling, CEO & Founder, Not Impossible Foundation
    Brought to you by: Acuity

    Summit Ambassadors

    Event Sponsors

    • Adometry
    • Amobee
    • BrightRoll
    • Curalate
    • DoubleClick
    • Extreme Reach
    • Federated Media
    • Media Math
    • Rocket Fuel
    • Videology
    • YuMe
    • Daily Mail (Mail Online)
    • MaxPoint
    • Visual IQ
    • Accordant Media
    • Acuity
    • Ad Colony
    • Adroit Digital
    • Apsalar
    • Bazaar Voice
    • Cardlytics
    • Celtra
    • Choice Stream Crunch
    • Factual
    • Gum Gum
    • Inflexion Interactive
    • Moment Feed
    • Quantcast
    • Resonate
    • Retail Me Not
    • Revtrax
    • Shareablee
    • Social Flow
    • This Moment
    • Virool
    • Burnham Marketing
    • Advertising Age
    • eMarketer
    • Business Wire

    Sponsorships are still available for this summit but won't last. Contact Oscar Gardner, Sales Director, for more information.


    Loews Coronado Bay Resort
    Loews Coronado Bay Resort 4000 Coronado Bay Road
    Coronado, California 92118

    (619) 424-4000

    At first view, the airy sienna tones of Loews Coronado Bay Resort enchant and inspire you. This gorgeous resort is located on the most exclusive coastline in the country. This historic landmark won't fail to exceed any guest's expectations. The Mediterranean on the Pacific.