Despite all these challenges, Rangaiah says, it's this very chaos that makes now the best time to be in marketing.
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Content Marketing is 2014's "Year of Mobile." Everyone is talking about it, everyone is selling it, few are doing it, and even fewer are doing it well.
Case Study: "The Future of Brands: Creative Digital Campaigns that Transform Content & Drive Engagement Across All Platforms"
When L'Oreal Luxe decided to launch em michelle phan cosmetics, the very first completely ecommerce prestige cosmetic brand in 2012, L'Oreal looked to Tag as a collaborative partner to develop new product launches and tactical advertising for this revolutionary line -- Tag Creative founders, Gina Delio and Terry Rieser, have been creating digital content and creative strategies for beauty and luxury clients since 2004.
How can you leverage the power of your brand to improve lives?
Your company's aspirations to become data driven seem out of reach. What can you do about it?
Several factors have created a sea change in the definition of what makes a great user experience.
As it has proven to be in other industries, programmatic disruption is inevitable.
Groundbreaking research by Fortune 500 business executive Chris Malone and renowned social psychologist Dr. Susan Fiske at Princeton University has yielded a deceptively simple but important finding: As customers, we engage with and become loyal to companies and brands in precisely the same way we do with other humans-on the basis of their warmth and competence.
Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"
There are more than 100 million searches per month on "how to" do something. Rust-Oleum is a brand that serves as the answer to an awful lot of those searches.
Marketers are reimagining advertising with digital, but brand building in a multi-screen, constantly connected world can be challenging.