Marketing to the New Consumer February 9 - 12, 2014, Amelia Island, Florida
Keeping up with the connected consumer becomes more challenging for brands every day. From shifts in purchasing behavior to deeper psychological changes in the ways people think about their interactions with brands, the consumer-advertiser relationship has never been so complicated. Brand marketers are constantly tasked with new challenges related to driving high ROI while delivering significant value to consumers within their campaigns.
This February, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:
- New insights into the evolving consumer mindset
- Brands as utilities
- Building a great digital organization: hiring the right talent, getting legal on board, etc.
- The latest trends in social commerce and shopper marketing
- Finding and vetting technology and measurement partners
- A timely CES roundup
Plus, qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on February 9, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited).
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions, including iMedia's exclusive one:one program
- 4-night stay at the Ritz-Carlton Amelia Island
Featured Speakers
Chairman & Co-Founder
SVP / GM Global Costco
President
VP, Principal Analyst
Agenda
Saturday, February 8, 2014
Arrival Shuttles
Brought to you by:
Reception (Brand Marketers Only)
Dinner (Brand Marketers Only)
Sunday, February 9, 2014
Breakfast (Brand Marketers Only)
Marketer-Only Meeting More
Arrival Shuttles
Brought to you by:
Lunch (Brand Marketers Only)
Marketer-Only Meeting More
Registration Desk Opens
Sponsored Presentations (Brand Marketers Only)
Welcome Reception
Monday, February 10, 2014
Sponsored Presentations & Breakfast (Brand Marketers Only)
A Workshop for Sellers: "How to Understand & Communicate Your True Value Proposition to Marketers" More
Summit WiFi
Brought to you by:
Networking Break
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Welcome!
Christian Arens, SVP, Client Development and Strategy, Coegi
Host Introduction: "State of the Industry: Follow the Money"
More
Geoff Ramsey, Chairman & Co-Founder, eMarketer
Opening Keynote: "Generation C: The Re-Imagination of Everything"
More
Becky Frankiewicz, SVP / GM Global Costco, PepsiCo
Insight Presentation: "The Great Rewrite"
More
Leonard Brody, Founder, GrowLab
Networking Break
Master Track A: "Balancing Tracking & Privacy Concerns"
More
Omar Tawakol, CEO, BlueKai
Ashlen Cherry, Global Privacy, Dell
Kelly Jones, Head of Thought Leadership, Microsoft
Ilana Westerman, CEO & Co-Founder, Create with Context, Inc.
Master Track B: "Reaching the Consumer Across Devices"
More
Gayle Meyers, Founder-Managing Partner, Digital Media Review (DMR)
Diane Kegley, CMO, RichRelevance
Lauren Moores, VP, Analytics, Dstillery
Amit Phansalkar, Chief Data Scientist, MassMutual Financial Group
Annamarie Bermundo, AVP of CRM & Digital Platforms, L’Oreal
Cindy Pound, Group Director / Mobile Lead North America, R/GA
Master Track C: "Reinventing Brands for the New Consumer"
More
Mike Sullivan, SVP Marketing, LoJack
Doug Levy, Founder & CEO, MEplusYOU
Ian Fitzpatrick, Chief Strategy Officer, Almighty
Lunch (Boxed)
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by:
Recreation & Free Time
Cocktail Reception
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Dinner
Brought to you by:
Tuesday, February 11, 2014
Sponsored Presentations & Breakfast (Brand Marketers Only)
Attendee Breakfast
Summit WiFi
Brought to you by:
Exclusive On-Site Book Signing
Dan Hill, President, Sensory Logic
James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research
Networking Break
Opening Remarks by Summit Host
Geoff Ramsey, Chairman & Co-Founder, eMarketer
Keynote: "Cracking the Code of Human Behavior"
More
Dan Hill, President, Sensory Logic
Case Study: "Creating the Rockettes Strategic Narrative"
More
Tom Troja, Founder & CEO, The Social Symphony
Chris Moseley, SVP, Product Management & Brand Oversight, Rockettes, MSG Entertainment
CES 2014 - How Will You Be Impacted?
More
Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
Networking Break
Spotlight A : "Programmatic Success at GrubHub Seamless: The Evolution of a Multi-phase Strategy"
More
Arthur Muldoon/inactive, CEO & Co-Founder, Accordant Media
Steven Young, Senior Director, Acquisition Marketing, Grubhub Seamless
Brought to you by:
Spotlights B : "How to Build a Brand Community"
More
Tom O'Brien, Advertising Director, Disqus
Michael Son, Advertising Sales Director, Disqus
Brought to you by:
Spotlights C: "Marketing Attribution at Universal Orlando Resort: Keys to Success"
More
Manu Mathew, CEO & Co-Founder, Visual IQ
Rob Gallardo, Director of Digital Marketing & Analytics, Universal Studios
Brought to you by:
Networking Break
Spotlights (Repeated)
Lunch
Brought to you by:
Exclusive On-Site Book Signing
Dan Hill, President, Sensory Logic
James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research
2013 iMedia 25: "Internet Marketing Leaders & Innovators"
More
Lori Luechtefeld, Show Director, iMedia Communications
Kasey Skala, Head of Social Media & Online Engagement, Solo Cup
Sharonda L. Britton, Director of Marketing, Multicultural, Walmart Stores, Inc.
Closing Keynote: "Digital Disruption: Keeping Up With A Disrupted Consumer"
More
James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research
Exclusive On-Site Book Signing
Dan Hill, President, Sensory Logic
James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research
Free Time
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by:
Cocktail Reception & Dinner
Brought to you by:
Summit Ambassadors
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GVP, Customer Centricity, Marketing & Advertising
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VP Global Marketing Strategy & Campaigns
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VP of Marketing Mobile Computing Business
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Senior Manager, Marketing & Content Innovation
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Director, Digital Marketing Communications
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Senior Social Ads Marketing Manager
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Sr. Director
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Director, Global Digital Marketing Strategy
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Managing Partner
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Associate Director
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Founder & CEO
Event Sponsors
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Media Partner
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Research Partner
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Media Outreach Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information.
Location
Amelia Island, Florida 32034
(904) 277-1100
Discover The Ritz-Carlton, Amelia Island, and experience a north Florida luxury resort where magnificent live oaks and Southern charm meet Florida's warm ocean waves and white sand beaches. Located on a grand stretch of pristine coastline, this Amelia Island resort provides guests with an unforgettable escape.