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Marketing to the New Consumer February 9 - 12, 2014, Amelia Island, Florida

Keeping up with the connected consumer becomes more challenging for brands every day. From shifts in purchasing behavior to deeper psychological changes in the ways people think about their interactions with brands, the consumer-advertiser relationship has never been so complicated. Brand marketers are constantly tasked with new challenges related to driving high ROI while delivering significant value to consumers within their campaigns.

This February, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:

  • New insights into the evolving consumer mindset
  • Brands as utilities
  • Building a great digital organization: hiring the right talent, getting legal on board, etc.
  • The latest trends in social commerce and shopper marketing
  • Finding and vetting technology and measurement partners
  • A timely CES roundup

Plus, qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on February 9, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited).

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

 

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 4-night stay at the Ritz-Carlton Amelia Island

Featured Speakers

  • Geoff Ramsey

    Geoff Ramsey

    Chairman & Co-Founder

    eMarketer

  • Becky Frankiewicz

    Becky Frankiewicz

    SVP / GM Global Costco

    PepsiCo

  • Dan Hill

    Dan Hill

    President

    Sensory Logic

  • James McQuivey, Ph.D.

    James McQuivey, Ph.D.

    VP, Principal Analyst

    Forrester Research

  • Agenda

    Saturday, February 8, 2014

    Arrival Shuttles
    Brought to you by: Convertro

    Reception (Brand Marketers Only)

    Dinner (Brand Marketers Only)

    Sunday, February 9, 2014

    Breakfast (Brand Marketers Only)

    Marketer-Only Meeting

    Arrival Shuttles
    Brought to you by: Convertro

    Lunch (Brand Marketers Only)

    Marketer-Only Meeting

    Registration Desk Opens

    Sponsored Presentations (Brand Marketers Only)

    Welcome Reception

    Monday, February 10, 2014

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    A Workshop for Sellers: "How to Understand & Communicate Your True Value Proposition to Marketers"

    Summit WiFi
    Brought to you by: Apsalar

    Networking Break
    Brought to you by: MaxPoint

    Welcome!
    Christian Arens, Managing Director, iMedia Communications, Inc.

    Host Introduction: "State of the Industry: Follow the Money"
    Geoff Ramsey, Chairman & Co-Founder, eMarketer

    Opening Keynote: "Generation C: The Re-Imagination of Everything"
    Becky Frankiewicz, SVP / GM Global Costco, PepsiCo

    Insight Presentation: "The Great Rewrite"
    Leonard Brody, Founder, GrowLab

    Networking Break

    Master Track A: "Balancing Tracking & Privacy Concerns"
    Omar Tawakol, CEO, BlueKai
    Ashlen Cherry, Global Privacy, Dell
    Kelly Jones, Head of Thought Leadership, Microsoft
    Ilana Westerman, CEO & Co-Founder, Create with Context, Inc.

    Master Track B: "Reaching the Consumer Across Devices"
    Gayle Meyers, Founder-Managing Partner, Digital Media Review (DMR)
    Diane Kegley, CMO, RichRelevance
    Lauren Moores, VP, Analytics, Dstillery
    Amit Phansalkar, Chief Data Scientist, MassMutual Financial Group
    Annamarie Bermundo, AVP of CRM & Digital Platforms, L’Oreal
    Cindy Pound, Group Director / Mobile Lead North America, R/GA

    Master Track C: "Reinventing Brands for the New Consumer"
    Mike Sullivan, SVP Marketing, LoJack
    Doug Levy, Founder & CEO, MEplusYOU
    Ian Fitzpatrick, Chief Strategy Officer, Almighty

    Lunch (Boxed)

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Simplixity

    Recreation & Free Time

    Cocktail Reception
    Brought to you by: Resonate

    Dinner
    Brought to you by: Visual IQ

    Tuesday, February 11, 2014

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    Attendee Breakfast

    Summit WiFi
    Brought to you by: Apsalar

    Exclusive On-Site Book Signing
    Dan Hill, President, Sensory Logic
    James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research

    Networking Break

    Opening Remarks by Summit Host
    Geoff Ramsey, Chairman & Co-Founder, eMarketer

    Keynote: "Cracking the Code of Human Behavior"
    Dan Hill, President, Sensory Logic

    Case Study: "Creating the Rockettes Strategic Narrative"
    Tom Troja, Founder & CEO, The Social Symphony
    Chris Moseley, SVP, Product Management & Brand Oversight, Rockettes, MSG Entertainment

    CES 2014 - How Will You Be Impacted?
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech

    Networking Break

    Spotlight A : "Programmatic Success at GrubHub Seamless: The Evolution of a Multi-phase Strategy"
    Arthur Muldoon/inactive, CEO & Co-Founder, Accordant Media
    Steven Young, Senior Director, Acquisition Marketing, Grubhub Seamless
    Brought to you by: Accordant Media

    Spotlights B : "How to Build a Brand Community"
    Tom O'Brien, Advertising Director, Disqus
    Michael Son, Advertising Sales Director, Disqus
    Brought to you by: Disqus

    Spotlights C: "Marketing Attribution at Universal Orlando Resort: Keys to Success"
    Manu Mathew, CEO & Co-Founder, Visual IQ
    Rob Gallardo, Director of Digital Marketing & Analytics, Universal Studios
    Brought to you by: Visual IQ

    Networking Break

    Spotlights (Repeated)

    Lunch
    Brought to you by: Rakuten Marketing

    Exclusive On-Site Book Signing
    Dan Hill, President, Sensory Logic
    James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research

    2013 iMedia 25: "Internet Marketing Leaders & Innovators"
    Lori Luechtefeld, Publisher
    Kasey Skala, Head of Social Media & Online Engagement, Solo Cup
    Sharonda L. Britton, Director of Marketing, Multicultural, Walmart Stores, Inc.

    Closing Keynote: "Digital Disruption: Keeping Up With A Disrupted Consumer"
    James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research

    Exclusive On-Site Book Signing
    Dan Hill, President, Sensory Logic
    James McQuivey, Ph.D., VP, Principal Analyst, Forrester Research

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Simplixity

    Cocktail Reception & Dinner
    Brought to you by: True X Media

    Summit Ambassadors

    Event Sponsors

    • Adometry
    • BrightRoll
    • Crowd Tap
    • Infolinks
    • Jun Group
    • Daily Mail (Mail Online)
    • Media Math
    • Rocket Fuel
    • Stipple
    • X Plus One (X+1)
    • Accordant Media
    • Disqus
    • Visual IQ
    • Adroit Digital
    • Apsalar
    • Convertro
    • Factual
    • MaxPoint
    • Rakuten Marketing
    • Resonate
    • Retail Me Not
    • Simplixity
    • True X Media
    • VideoHub
    • Visual IQ
    • Advertising Age
    • eMarketer
    • Business Wire

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information.

     

    Location

    Ritz-Carlton Amelia Island
    Ritz-Carlton Amelia Island 4750 Amelia Island Parkway
    Amelia Island, Florida 32034

    (904) 277-1100

    Discover The Ritz-Carlton, Amelia Island, and experience a north Florida luxury resort where magnificent live oaks and Southern charm meet Florida's warm ocean waves and white sand beaches. Located on a grand stretch of pristine coastline, this Amelia Island resort provides guests with an unforgettable escape.