Breakthrough: The Next Wave of Marketing October 26 - 28, 2014, Atlanta, GA
In an industry where disruption is a constant, the iMedia Breakthrough Summit is where marketers go to gain perspective on breakthrough ways of doing business. This year's summit will focus not only on anticipating the future, but creating it. We'll empower you to do so with key approaches for forming groundbreaking partnerships, novel ways to restructure internally for innovation, the communication tactics that are necessary to foster change, as well as innovative marketing technologies to you get there.
This 2.5-day summit gives senior marketing executives access to rich networking opportunities and content that will provide the tools to drive the marketing industry forward.
Other topics and features include:
- The newest mobile, local, social, video, and content marketing strategies.
- Consumer behavior insights and tech adoption trends.
- The latest media models.
- The Next Wave Innovation Showcase, featuring the hottest technologies that are shaping the marketing industry.
Special event features include:
- iMedia Next Wave Innovation Demos + Discussion.
- Mobile Bootcamp.
Mobile Bootcamp
iMedia's Mobile Bootcamp is an intense 5 hour deep dive designed to empower marketers with the information they need to successfully incorporate mobile tactics into their overall marketing strategy. In this bootcamp, marketers will be divided into teams where they'll be asked to flex their marketing muscles to solve real-life mobile marketing challenges. We'll hit the ground running with an overview of mobile commerce, creative mobile strategies, marketing across devices, and measurement & analytics. You'll hear case studies on brands that successfully whipped their mobile strategy into shape, and you'll gain insights into how you can do it too.
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!
Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:
- 2.5 days of peer-to-peer exchange
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 2-night stay at the Atlanta Evergreen Marriott
Featured Speakers

Sr. Director

Director, Futurist, Advanced Technology Lab

Global Chief Digital Officer

CEO & Founder

Principal Analyst

VP, Brand Identity & Design

VP Experience Innovation & Global Mobile Prac Lead
Agenda
Saturday, October 25, 2014
Mobile Bootcamp Cocktail & Dinner Party (Open to brand marketer & agency executive guests only) More
Sunday, October 26, 2014
Mobile Boot Camp (open to brand marketer & agency executive guests only) More
Breakfast & Sponsored Presentations
Welcome by Mobile Bootcamp Host
David Hallerman, Principal Analyst, eMarketer
Mobile Bootcamp Opening Keynote: "Mobility: The Game-Changer at AT&T Stadium"
More
Gregg Heard, VP, Brand Identity & Design, AT&T
Case Study: "Using Experience Design to Create Highly Personalized Buying Experiences on Mobile in the Residential Home Industry"
More
Daniel Davenport, Executive Director, Think Interactive
Caroline Simmel, SVP Marketing, Edward Andrews Homes
Break
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
More
Dorothea Bozicolona-Volpe, Principal, Social Espionage
Shelby White, Senior Marketing Manager, Waffle House
Case Study: "How Mobile Unlocks Long Term Customer Value"
More
Joe Barry, Performance Marketing Manager, InterContinental Hotels Group
Sanarr McLaughlin, Manager, Interactive Marketing, InterContinental Hotels Group
Case Study: "YellaWood: Social Sharing & Content Virality"
More
George Potts, VP, Director of Social Media, Brunner
Rob Pongonis, Brand Manager, Great Southern Wood Preserving (YellaWood)
Lunch & Sponsored Presentations
Case Study: "The Universal Orlando Resort Mobile Experience: Make Having Fun Easy"
More
Greg Renner, Senior Director, Ecommerce, Mobile & CRM, Universal Studios
Chip Gross, Digital Agency Executive
Chris Crayner, SVP, Integrated Media & Digital, Universal Studios
Roundtable Discussions
Break
Closing Keynote: "Arc of Mobility: A Perspective on a New Era of Consumer Expectation & Opportunity"
More
David Hewitt, VP Experience Innovation & Global Mobile Prac Lead, SapientNitro
Registration Desk Opens
Breakthrough Begins
Host Wrap-Up & Mobile Bootcamp Conclusion
David Hallerman, Principal Analyst, eMarketer
Sponsored Presentations (Brand Marketers & Agency Executives Only)
Shuttles to Stone Mountain
Welcome Reception & Dinner
More
Brought to you by:
Monday, October 27, 2014
Registration Desk Opens
Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)
Seller Breakfast: "Interested in a Sales Channel Where Prospects Come to You?"
More
Dave Hinton, President, Glassnetic
Matthew Karasick, CEO, Glassnetic
Brought to you by:
Networking Break
Welcome by Summit Host
Adam Kmiec, Sr. Director, Walgreens
Jennifer Marlo, Content Director, iMedia Communications, Inc.
Opening Keynote: "Create Your Future"
More
Lina Yang, Director, Futurist, Advanced Technology Lab, The Hershey Company
Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"
More
Kevin Planovsky, Prinicipal & Co-Founder, Vert
Doug Busk, Dir – Connections Innovation Global Connections, The Coca-Cola Company
Case Study: "Turning Social Listening Into Innovation"
More
Olga Patel, Senior Manager, J.M Smucker
Transition Break
Spotlight A: "The Future of the Impartial Media Buyer"
More
Adam Berke, CMO & President, AdRoll
Brought to you by:
Spotlight B: "Conquest & Learn - Using Digital Media to Both Understand & Change Consumer Behavior"
Ed Haslam, SVP of Marketing, PlaceIQ
Brought to you by:
Spotlight C: "Programmatic Buying: Nightmare or Dream Come True?"
More
Ashley Bast, VP Marketing, AcuityAds
Brought to you by:
Networking Break
Spotlights (Repeated)
Lunch

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by: More
Networking Break
Insight Presentation: "Reimagining Marketing Innovation"
More
Phil Hendrix, Founder & Director, immr
2014 iMedia Next Wave Roundtables
More
David Shadpour, CEO & Founder, Social Native
Cooper Harris, CEO & Founder, Klickly
Alex Hill, Chief Scientist, Merlin Mobility
Oliver Bogner, Founder, Job Snap
Adam Stein, CEO, Advantageous Systems (ADS)
Free Time
Cocktail Reception
Dinner
Tuesday, October 28, 2014
Registration Desk Opens
Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)
Seller Breakfast
Networking Break

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by: More
Networking Break
Welcome Back by Summit Host
Adam Kmiec, Sr. Director, Walgreens
Jennifer Marlo, Content Director, iMedia Communications, Inc.
Keynote: "Re-Imagined Retail: The Convergence of Physical & Digital Shopping"
More
Kevin McKenzie, Global Chief Digital Officer, Westfield Labs
Fireside Chat: "Why The Weather Channel is the Coolest Technology Company in Atlanta"
More
Matthew Eby, VP Marketing, Digital Division, The Weather Channel
Danny Davis, Founder & CEO, Proving Ground
Case Study: "Upper Deck Learns to 'Think Different' Thanks to iMedia"
More
Chris Carlin, Sr. Marketing & Social Media Manager, Upper Deck
Denis Murphy, Founder & President, Friends of Jaclyn Foundation
Lunch & Closing Keynote: "Not Impossible: How Brands Will Change the World"
More
Mick Ebeling, CEO & Founder, Not Impossible Foundation
Summit Ambassadors
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Founder
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Chief Digital Officer
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Principal
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Former XBOX Media
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Sr. Director
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Managing Director
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Director, Global Digital Marketing Strategy
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Senior Director of Marketing
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Director, Marketing, Analytics, & Bus Dev
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SVP / Managing Director, Atlanta
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VP, Director of Social Media
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CEO
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National Director, Creative & Brand Content
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Senior Manager, CRM & CRC
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Predictive Science
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VP Marketing
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Event Sponsors
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Mobile Bootcamp Sponsor
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Mobile Bootcamp Sponsor
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Mobile Bootcamp Sponsor
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Mobile Bootcamp Sponsor
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Spotlight Sponsors
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Spotlight Sponsors
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Spotlight Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Media Partner
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Media Partner
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Research Partner
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Media Outreach Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.