David Hallerman welcomes iMedia Breakthrough Summit Mobile Bootcamp attendees.
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Case Study: "Using Experience Design to Create Highly Personalized Buying Experiences on Mobile in the Residential Home Industry"
When residential homebuilder Edward Andrews wanted to improve its design specification process, the company decided to embrace digital and mobile technologies.
What happens when mobile, social, and loyalty collide? What happens is Waffle House Rewards, a mobile application designed in partnership with Smithfield Foods to reward loyal Waffle House patrons, as well as stock car race fans, with fun prizes for unique racing experiences.
Unlocking long-term customer value begins with connecting the customer journey.
You want your content to be shared. You want it to go viral. But what is the key?
Closing Keynote: "Arc of Mobility: A Perspective on a New Era of Consumer Expectation & Opportunity"
Mobile is no longer new and is, in fact, so integrated into our lives we rarely acknowledge it.
To stay ahead of the game in today's rapidly evolving and uncertain marketplace, it is no longer sufficient to be able to anticipate the future - you have to create it.
Insight Presentation: "Driving Corporate Innovation from the Inside (The Story of Coca-Cola's Social HUB)"
Technology is fast. Big companies are slow. How is it possible for enterprise-level marketers to keep pace with consumers' ever-changing digital media habits?
At Fisher-Price, we built an online social listening platform to provide our loyal consumers a place to share their thoughts and ideas with each other, as well as with the brand.
From audience targeting to advertising, shopper marketing, loyalty, and other parts of the value chain, marketing is being transformed.
This session will be a brief study into what has made The Weather Channel a leading digital content provider over the last several years.
Marketing in the past has been all about putting your brand everywhere your potential consumers are. Is there a better way to market though because potential customers tune out a lot of this traditional marketing?