The theme of this event is "The Future of Shopping," and throughout the conference we'll be tackling the strategies and tactics related to the challenges of marketing to the changing consumer - the new minimum consumer expectation, the technologies driving the future of on and offline retail marketing, the latest ecommerce trends, and more!
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Laston Charriez will highlight the subject of consumer receptivity and how "insights" can drive ROE - return on engagement.
Layering in attribution to a marketing plan is essential in today's world - but how do YOU do it?
As shoppers' companions, smartphones and tablets are creating opportunities as well as challenges for retailers and brands.
Brands are increasingly positioning themselves to leverage great content and reader engagement into the commerce product-sales revenue stream.
Through real world examples, this session explores how enterprise technology solutions, agile development processes, and an adoption of innovation across the store have transformed modern retail operations from the back room to the sales floor and, ultimately, to the consumer's in-store experience.
Few would question the profound impact of digital on consumers' behavior.
Amazon keeps growing, but are your sales through the biggest online mall keeping pace?