TV, Video & Social March 2 - 5, 2014, Huntington Beach, California
An estimated $118 billion will be spent on content marketing, video marketing, and social media in 2013. But where are those dollars having the greatest impact in terms of marketing ROI and the ever-fierce battle for the hearts and minds of consumers? Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? Furthermore, how are companies thinking about content, funding it, and creating it?
This March, join senior brand and agency marketers for 2.5 days to discuss strategies and tactics related to these challenges and more. Addressed topics will include:
- The latest trends in branded content creation and aggregation
- The new front lines in the video platform wars
- The development of content exclusively for social media dissemination
- The increasingly blurring lines among brands, publishers, and agencies
- The convergence of TV and video -- and what it means for buying models
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Content Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
Please be our guest and request you invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions, including iMedia's exclusive one:one program
- 3-night stay at the Hyatt Regency Huntington Beach Resort & Spa
Featured Speakers
Senior Manager Global Digital Marketing
Chief Research Officer
Global Group Creative Director
Agenda
Sunday, March 2, 2014
Registration Desk Opens
iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
More
David Shadpour, Founder / CEO, Social Native
Sponsored Presentations (Brand Marketers & Agency Executives Only)
Welcome Reception
Monday, March 3, 2014
Seller Breakfast
Sponsored Presentations & Breakfast
Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)
Networking Break
Welcome by Summit Host
Katharine Panessidi, VP, Content & Programming , Comexposium USA
Opening Keynote: "The Keys to Developing a Fundamentally-Strong Content Strategy"
More
Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company
Panel: "The Future of the Consumer Experience on Social Media"
More
AJ Vernet, Founder and CEO, Republic Project / Sizmek
Jeff Ragovin, Chief Strategy Officer, Marketing Cloud, Salesforce
Sara Morton, Director, Interactive Media, Saatchi & Saatchi
Amanda Mahan, Creative Director, Digital / Social / Content, The Clorox Company
Travis Freeman, Director, Social Media Strategy, Dentsu Aegis Network/The Story Lab
Case Study: "How GE & Fullscreen Cemented Brand Success in Online Video"
More
Katrina Craigwell, Global Manager, Digital Marketing, GE
James Veraldi, SVP - Business Development & Strategy, Fullscreen, Inc.
Networking Break
Master Track A: An Unbiased Approach: "How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success"
More
Samantha Skey, CRO & CMO, SheKnows
Jackie Stasi, Founder, President, Nuance Digital Marketing
Lindsay Dye, Digital Media Manager, NBCUniversal
Erika Lamoreaux, Senior Group Manager of Digital Media, The Clorox Company
Master Track B: "Creating & Disseminating Content"
More
Matt Johnson, Head of Digital Media, State Farm Insurance
Chris Schreiber, VP of Marketing & Communications, Sharethrough
James Del, Executive Director, Gawker Media
Neda Stoll, Sr. Marketing Manager - Digital & Mobile, Intel Corporation
Master Track C: "The Art of Storytelling & the Science of Engagement"
More
Bernie Su, Executive Producer, Writer, Director, "The Lizzie Bennet Diaries"
Rebecca Coleman, Founder, Something Massive
Lunch (Boxed)
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Recreation & Free Time
Reception & Dinner
Tuesday, March 4, 2014
Sponsored Presentations & Breakfast (Brand Marketers & Agency Executives Only)
Seller Breakfast
Networking Break
Opening Remarks by Summit Host
Katharine Panessidi, VP, Content & Programming , Comexposium USA
Keynote: "Capitalizing on the New TV Landscape"
More
Duane Varan, Chief Research Officer, The Walt Disney Company
Research: "New Measurement Offerings Bridge TV & Digital Video - What's The Impact?"
More
Adam Gerber, VP, Sales Development & Marketing, ABC Company
Monica Bannan, VP, Global Product Leadership - Mobile, The Nielsen Company
TV, Cable, & Online: "Why Are Ad Buying Behaviors Not Following Viewers?"
More
Jeff Pray, SVP, Media Director, Starcom Worldwide
Dina Marovich, SVP, Media & Interactive Marketing, Paramount Pictures
Jackie Kulesza, SVP, Group Director, Video, Starcom USA
Mike Margolin, SVP, Director of Audience Strategy, RPA
Networking Break
Spotlight A: "Single-Source Cross-Media Measurement: The Keys to the New Kingdom"
More
Jonathan Steuer, Chief Research Officer, TiVo Research & Analytics Inc.
Brought to you by:
Spotlight B: "The Roadmap for Scaling Online Video Advertising & Measuring Multi-Screen Video Campaigns"
More
Robert Haskitt, CMO, Extreme Reach
Brought to you by:
Networking Break
Spotlights (Repeated)
Lunch
Brought to you by:
Town Hall More
Closing Keynote: "Content 2020: How The Coca-Cola Company is Evolving its Creative Agenda"
More
Brynn Bardacke, Global Group Creative Director, The Coca-Cola Company
Free Time
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Reception & Dinner
Summit Ambassadors
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VP, MakerMADE
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SVP, Strategy & Media
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VP of Communications Strategy
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Director, Content Strategy
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President
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Senior Manager Global Digital Marketing
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Global Manager, Digital Marketing
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VP, Sales Development & Marketing
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Partner
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CMO
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Creative Director, Digital / Social / Content
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SVP, Media & Interactive Marketing
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VP, Digital Director- P&G
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Senior Director of Global Digital Marketing
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Director, Brand Communications & Digital Marketin
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Global Head of Sales
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EVP, Director of National Broadcast
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CEO
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Founder and CEO
Event Sponsors
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Spotlight Sponsor
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Spotlight Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Media Partner
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Research Partner
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Media Outreach Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information
Location
Huntington Beach, California 92648
(714) 698-1234
Shimmering views of the Pacific and luxurious amenities abound at the oceanfront Hyatt Regency Huntington Beach Resort & Spa. Innovative, Spanish-inspired architecture sets the scene for a memorable retreat at our resort hotel, complete with pampering spa treatments, irresistible restaurants, ocean adventures and superior service. From surfing to arts and entertainment, Orange County attractions are minutes away.