Katharine Panessidi as Content Summit Host gives a few opening remarks.
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As consumer viewing habits continue to evolve at a lightning-fast pace and the lines between the traditional media industry and the digital media world blur even further, what are the questions marketers should be asking themselves as they develop content strategies to help solve their business objectives?
The lines between entertainment and advertising continue to blur as more brands turn to content creation to break through.
An Unbiased Approach: "How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success"
As technology evolves, social platforms surge, and data becomes increasingly easy to track and access, marketers will be tasked - more than they already are - with accurately measuring the effectiveness of online marketing campaigns in driving offline sales.
State Farm, in partnership with Gawker Media's in-house creative team, Studio@Gawker, has been bringing expert analysis and advice to readers on sites like Deadspin, Gawker, Gizmodo, Kotaku, and others.
In this session, Intel and Sharethrough will discuss the "Intel For Change" campaign, which sent student ambassadors to Ecuador, India, and Kenya to observe, firsthand, the obstacles girls face in pursuing an education.
Pemberley Digital is a multi-platform production company that has two innovative flagship series.
The new television landscape has moved TV advertising from a one-size-fits-all proposition to a complex nexus of opportunities across diverse platforms.
Online video consumption continues to grow, increasingly driven by on-demand consumption of long-form TV programming.
The Coca-Cola Company is evolving its approach to the creative agenda on its key brands through the company's "Liquid and Linked" marketing thinking.
Bethany Simpson gives a consumer's view on what Google Glass has to offer.