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For Entertainment Marketers, By Entertainment Marketers June 3, 2014

The Preeminent Event For Entertainment Marketers

If you're an entertainment marketer, it's your job to stay abreast of the latest developments in film, TV, gaming, and other entertainment properties. The iMedia Entertainment Summit will place you at the forefront of exciting new developments in this ever-changing industry. This one-day conference brings together the best and brightest minds in entertainment marketing to discuss, debate, and collaborate on the latest best practices for driving audience response, brand value, and revenue. It's a content-rich program that addresses topics including: 
  • New tactics and technologies for engaging consumers in an over-saturated entertainment environment
  • The latest developments in social TV, gamification, and transmedia storytelling
  • Content marketing strategies for the second (and third) screens
  • The future of the entertainment media mix and its measurement

Attendee Benefits

As a Guest Attendee You'll Participate In

  • High-caliber keynotes and speakers
  • Digital marketing technology exhibits
  • Great networking breakfast, luncheon and cocktail reception
  • The 2014 iMedia Visionary Marketer Award ceremony

Featured Speakers

  • Jack Myers

    Jack Myers

    Media Ecologist / Chairman

    MyersBizNet

  • T.J. Marchetti

    T.J. Marchetti

    CMO

    AwesomenessTV

  • Agenda

    Tuesday, June 3, 2014

    Summit Registration Desk Opens

    Breakfast

    Welcome By Summit Host: "State of the Industry"
    Jack Myers, Media Ecologist / Chairman, MyersBizNet

    Opening Keynote: "Upgrade Your Gen Z Influencer IQ: What's a Janoskian?"
    T.J. Marchetti, CMO, AwesomenessTV

    Insight Presentation: "TV Advertising's Data Driven Future is Here"
    Dave Morgan, CEO, Simulmedia, Inc.

    Case Study: "Targeting the Hispanic Demo"
    Jacqueline Hernandez, CMO, Hispanic Enterprises & Content, NBCUniversal

    Networking Break & Table Top Displays

    Panel Discussion: "The Future of Measuring & Tracking in the Entertainment Industry"
    Gordon Paddison, CEO, Stradella Road
    Bettina Sherick, Founder, Hollywood In Pixels
    Elias Plishner, EVP, Worldwide Digital Marketing, Sony Pictures
    Megan Wahtera, SVP of Interactive Marketing, Paramount Pictures

    Lunch & Visionary Marketer Award
    Don Buckley, EVP, CMO, Showtime Networks
    Michael Tritter, Former SVP, Interactive Marketing, Warner Brothers
    Brought to you by: Tremor Media

    Case Study: "The Evolution of Mobile's Role in Entertainment Marketing"
    Jack Myers, Media Ecologist / Chairman, MyersBizNet
    Michele Tobin, VP of Brand Partnerships & Advertising, Rovio Entertainment Ltd.
    Mike Rosenberg, VP of Media & Mobile Marketing, Paramount Pictures

    Social Media Panel: "How Evolving Monetization Models Affect Marketers"
    Jennifer Prince, Director of Entertainment, Twitter
    Meredith Rodriguez, West Coast Lead, Pinterest
    Karin Gilford, SVP, Digital Media, The Walt Disney Company
    Howard Stein, Head of Ent. Strategy, Global Creative Solutions, facebook

    Wearable Computers: "The Next Entertainment Marketing Frontier"
    Brad Berens, Principal, Big Digital Idea Consulting, Inc.

    Networking Break & Table Top Displays

    Case Study: "The Surprising Power of YouTube: How NBC Built a YouTube Audience to Help Drive Viewership"
    Ezra Cooperstein, COO, Fullscreen, Inc.
    Jared Goldsmith, VP, Digital Marketing, NBCUniversal

    Demos & Discussion: "The Next Level of Entertainment"
    Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
    Flint Dille, Creative Lead, Google
    Dayvid Iannaci, Founder & CEO, The Ghost Agency, Inc.
    Ron Martino, Producer & Director, deviantART
    Aron Levitz, Head of Business Development, Wattpad

    Cocktail Reception
    Brought to you by: Point Roll

    Summit Ambassadors

    Event Sponsors

    • Brand.Net
    • Gum Gum
    • Daily Mail (Mail Online)
    • Point Roll
    • Tremor Media
    • YuMe
    • Chango
    • MaxPoint
    • The Trade Desk
    • Tube Mogul
    • Undertone
    • Verve
    • Advertising Age
    • eMarketer
    • Business Wire

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information.

    Location

    Beverly Wilshire - A Four Seasons Hotel
    Beverly Wilshire - A Four Seasons Hotel 9500 Wilshire Boulevard
    Beverly Hills, California 90212

    (310) 275-5200

    Welcome to Beverly Wilshire, Beverly Hills (A Four Seasons Hotel), a history-rich luxury hotel in the heart of Beverly Hills, California, just steps from Rodeo Drive.