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Creativity Meets Automation December 6 - 9, 2015

Programmatic buying, marketing automation, data and customer relationship management systems, targeting solutions, and analytics tools are key requirements for managing and leveraging the ever-growing marketing data deluge. Over the coming few years, effective deployment of these technologies will be what separates the winning marketing organizations from the losing ones. Marketers will benefit from automation in terms of efficiencies. However, will the quest for efficiency ultimately undermine creativity and humanity? Or will increased automation free up time to tackle the creative big ideas and strategies craved by clients? The answer depends on who you ask.

This iMedia Agency Summit will delve into the collision of automation and creativity -- and how marketers can use the former to encourage the latter. Topics will include:

 

  • How do programmatic efficiencies affect our jobs and what do we do with that extra time?
  • How can programmatic buying allow long idea campaigns to be delivered to the market?
  • Making programmatic more effective by strategizing for the creative that makes all this programmatic targeting worthwhile in the first place.

iMedia Agency Awards

Celebrate this year's top agencies with us as we reveal the winners of the 2015 iMedia Agency Awards! Categories include Best Agency for Mobile, Agency of the Year, and Agency Marketer of the Year.

The Aspen Group

Plus, qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified agency executives and offers:

  • 3 full days of peer-to-peer exchange (including full-day Aspen Group meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 4-night stay at the JW Marriott Camelback Inn

Featured Speakers

  • Michelle Burnham

    Michelle Burnham

    Head of Media

    Huge

  • Sandra Sims-Williams

    Sandra Sims-Williams

    Chief Diversity Officer

    Publicis Groupe

  • Peter Boland

    Peter Boland

    SVP, Brand Strategy & Activation

    Charles Schwab

  • Agenda

    Saturday, December 5, 2015

    Reception (agency executives only)

    Dinner (agency executives only)

    Sunday, December 6, 2015

    Breakfast (agency executives only)

    Aspen Group Meeting

    Lunch (agency executives only)

    Aspen Group Meeting

    Registration Desk Opens
    Brought to you by: Rev Jet

    Sellers Only: Getting the Most ROI Out of Your iMedia Summit
    Jason Burnham, Principal, Innovation | Communications | Design, Strativity Group
    Christian Arens, Managing Director, iMedia Communications

    Sponsored Presentations (agency executives only)

    Welcome Reception & Dinner

    Monday, December 7, 2015

    Registration Desk Opens
    Brought to you by: Rev Jet

    Breakfast (agency executives only)

    IAB Seller Breakfast @ iMedia: Inside the Mind of a Digital Trader: What Publishers Need to Know to Position Themselves For Success
    Benjamin Dick, Director, Industry Initiatives, IAB
    Brought to you by: IAB

    Sponsored Presentations (agency executives only)

    Lounge
    Brought to you by: Context Media Health

    Networking Break

    Opening Remarks from iMedia
    Jennifer Marlo, Content Director, iMedia Communications, Inc.

    Opening Remarks by Summit Host
    Michelle Burnham, Head of Media, Huge

    Keynote: Diversifying the Workforce: It Starts with YOU!
    Carl Fremont, Global, Chief Digital Officer, MEC
    Sandra Sims-Williams, Chief Diversity Officer, Publicis Groupe

    The Death of Display! Will Ad Blocking Rewrite the Way We Advertise Online?
    Michelle Burnham, Head of Media, Huge
    Shenan Reed, President of Digital, MEC
    Moderated By: Christian Arens, Managing Director, iMedia Communications

    Transition Break

    Spotlight A: Marketing Attribution Success at Equifax: Brand, Agency & Vendor Perspective
    Manu Mathew, CEO & Co-Founder, Visual IQ
    Nicole Keiter, Director, Media Strategy & Optimization, Equifax
    Abie McCauley, Account Supervisor, 360i
    Brought to you by: Visual IQ

    Spotlight B: The Programmatic Branding Revolution: Setting Your Team Up For Success
    Scott Spaulding, Head of Field Sales, Quantcast
    Jesse Missad, Director, Digital & Connected Platforms, PHD Media
    Brought to you by: Quantcast

    Spotlight C: Why Your Agency Isn't Set Up to Scale Content Creation
    Mark Book, VP/Director of Digitas Studios, DigitasLBi
    Greg Panagiotis, Director of Business Development, StudioD
    Brought to you by: studio D

    Transition Break

    Spotlights (Repeated)

    Lunch and Learn: Saving Search With Video: How Agencies Are Tapping A 'Gusher of Money'
    Jay DeDapper, CEO, Buzztala
    Brought to you by: Buzztala

    Lunch and Learn: The Power of Non-Traditional Search Data & The Impact of Search Extension on Cross-Channel Success In Display & Video
    Brought to you by: AdNet

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: AdNet

    Free Time

    CSR Activity: Clean the World ONE Project
    Brought to you by: Social Native

    Cocktails & Dinner
    Brought to you by: Buzztala

    Tuesday, December 8, 2015

    Breakfast (agency executives only)

    Seller Breakfast

    Sponsored Presentations (agency executives only)

    Lounge
    Brought to you by: Context Media Health

    Networking Break

    Welcome Back by Summit Host
    Michelle Burnham, Head of Media, Huge

    Keynote: Keynote Q&A: What Clients Want
    Peter Boland, SVP, Brand Strategy & Activation, Charles Schwab
    Moderated By: Kevin Ryan, CEO, Motivity Marketing, Inc.

    The Story of People & their Technology
    Darren McColl, Global Chief Brand & Marketing Strategy Officer, SapientNitro

    Panel: Is Programmatic Creative Here Yet?
    Mitchell Weisman, Co-Founder and CEO, RevJet
    Lori Goldberg, CEO, Silverlight Digital
    Margot Vaughan, Group Practice Lead/SVP Global Customized Mrkting, MasterCard
    Moderated By: Sean Cotton, President, Coegi
    Brought to you by: Rev Jet

    Transition Break

    Master Track A: The Power of Content
    Wil Merritt, CEO, Zooppa
    Basil Shadid, Senior Video Producer, Rational Interaction
    Anthony Reeves, Global CMO, 2XU

    Master Track B: Driving Results: Blending Channels For Marketing Success
    Margot Vaughan, Group Practice Lead/SVP Global Customized Mrkting, MasterCard
    Richard Balekdjian, Senior Business Leader, VP, Creative & Digital, MasterCard
    John Gaffney, Director, Editorial Services, MasterCard Advisors

    Master Track C: We Tried, We Failed, & We Moved On: Lessons in Failure
    Kevin Hung, SVP, Digital Innovations Director, Havas
    Syed Naqvi, Director of R&D & Innovation, Disruption Lab
    Moderated By: Sean Corcoran, Executive Director, Innovation, Mediahub Mullen Lowe

    Lunch
    Brought to you by: ibotta

    Town Hall: Now You See Me, Now You Don't: Exploring Viewability and the Rise of Ad Blockers
    Steve Carbone, Chief Digital & Analytics Officer, MediaCom
    Sean Corcoran, Executive Director, Innovation, Mediahub Mullen Lowe
    Moderated By: Jim Daily, President, USA, Teads.tv
    Brought to you by: Teads.Tv

    Transition Break

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: AdNet

    Cocktail Reception

    iMedia Agency Awards Dinner & Gala
    Brought to you by: Ad Marketplace

    After Dinner Reception

    Summit Ambassadors

    Event Sponsors

    • Bionic Ads
    • DoubleClick
    • Hook Logic
    • Infolinks
    • Integral Ad Science
    • Neo Reach
    • Netbase
    • Rev Jet
    • Teads.Tv
    • Virool
    • Quantcast
    • studio D
    • Visual IQ
    • Adroit Digital
    • AdNet
    • Ad Marketplace
    • Buzztala
    • Context Media Health
    • Factual
    • ibotta
    • MaxPoint
    • Media Math
    • Resonate
    • Rev Jet
    • Advertising Age
    • eMarketer
    • Business Wire
    • IAB
    • LVIMA (The Las Vegas Innovation Marketing Association)

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information

    Location

    JW Marriott Camelback Inn
    JW Marriott Camelback Inn 5402 East Lincoln Drive
    Scottsdale, Arizona 85253

    +1 480 948 1700

    The Camelback Inn, set on 125 acres of lush desert landscape, gives guests an authentic Southwestern experience. Nestled at the base of Mummy Mountain and overlooking the famous Camelback Mountain, this is a place where luxury comes naturally.