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Delighting Customers at Every Touchpoint September 13 - 16, 2015, Coronado, California

Today's customers have high expectations. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We're looking externally at these consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements in the following areas:

  • eCommerce: Connecting digital with physical
  • The trouble with aggregators: How to ensure your product is properly represented by 3rd party sites
  • From mobile to desktop, and back: measuring across devices
  • Blurring the lines between customers wants: when does personalization become stalking?
  • Influencer marketing
  • Panel of agencies and marketers - how do you communicate?
  • Analytics and programmatic - what should be in-house?
  • How to manage, read, and overlay data
  • Finding, identifying, and retaining talent
  • How brands are changing their work with PR
  • Delivering a consistent message across platforms
  • Loyalty programs

Qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on September 13, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited).

iMedia is proud to partner with the IAB to present a special breakfast session just for sellers. Join us at 8:00 a.m. Monday morning, September 14 for "Six Questions You'd Better Have The Answers To If You Want to Make the Sale: a quick look at Programmatic, Ad Fraud, Viewability, Liquid Consumers, and more." 

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 4-night stay at the Loews Coronado Bay Resort

Featured Speakers

  • Adam Kmiec

    Adam Kmiec

    Sr. Director

    Walgreens

  • Julian Aldridge

    Julian Aldridge

    VP, Brand Evangelism and Activation

    Charles Schwab

  • Morley Winograd

    Morley Winograd

    Partner

    Mike and Morley, LLC.

  • Agenda

    Saturday, September 12, 2015

    Reception Reception (Brand Marketers Only)

    Dinner (Brand Marketers Only)

    Sunday, September 13, 2015

    Breakfast (Brand Marketers Only)

    Marketer-Only Meeting

    Lunch (Brand Marketers Only)

    Marketer-Only Meeting

    Registration Desk Opens
    Brought to you by: Oracle Marketing Cloud

    iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
    Chris Carlin, Sr. Marketing & Social Media Manager, Upper Deck

    Sponsored Presentations

    Welcome Reception & Dinner
    Brought to you by: Accordant Media

    Monday, September 14, 2015

    Breakfast Breakfast (Brand Marketers Only)

    IAB Seller Breakfast @ iMedia: "Six Questions You'd Better Have The Answers To If You Want to Make the Sale"
    Michael Theodore, SVP Learning & Development / GM IAB Education, Interactive Advertising Bureau
    Brought to you by: IAB

    Sponsored Presentations Breakfast (Brand Marketers Only)

    Networking Break
    Brought to you by: Live Intent

    Welcome by Summit Host
    Jennifer Marlo, Content Director, iMedia Communications, Inc.

    Opening Keynote: "Which Wall Does the Brand Go On?"
    Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab

    "Amplify Your Influence: Stop Fighting Human Nature & Increase Performance, Engagement & Loyalty"
    Dan Gregory, CEO, The Impossible Institute
    Kieran Flanagan, CCO, The Impossible Institute, Author, Speaker, Innovation & Creativity Educator

    Spotlight B: "Connecting with your Most Receptive Audiences: Making Search Data Actionable for Brand Marketers"
    Peter O'Sullivan, Senior Director, Western Region, Quantcast
    Brought to you by: Quantcast

    Spotlight A: Spotlight A: "Marketing Attribution Success at Equifax: An Insider's Perspective"
    Manu Mathew, CEO & Co-Founder, Visual IQ
    Terry Griffin, Sr Mrkting Officer, Personal Information Solution, Equifax
    Brought to you by: Visual IQ

    Transition Break

    Transition Break

    Spotlights (Repeated)

    Lunch & Roundtable Discussion A: "The Measurement that You Are Ignoring Is Hurting Campaign Performance"
    Whitney Low, Head of Client Development, Integral Ad Science
    Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Corporation
    Brought to you by: Integral Ad Science

    Lunch & Roundtable Discussion B: Making Sense of Engagement Metrics: What Are You Tracking & What Should You Be Tracking
    Cameron Sampson, Regional Director, East, Virool
    Sean Kelly, Regional Director of Sales, West, Virool
    Brought to you by: Virool

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by:

    Recreation & Free Time
    Brought to you by: Magnetic

    Cocktail Reception
    Brought to you by: Integral Ad Science

    Dinner
    Brought to you by: Visual IQ

    Tuesday, September 15, 2015

    Breakfast (Brand Marketers Only)

    Seller Breakfast

    Sponsored Presentations (Brand Marketers Only)

    Networking Break
    Brought to you by: Live Intent

    Welcome Back by Summit Host
    Jennifer Marlo, Content Director, iMedia Communications, Inc.

    Keynote: "Getting Inside the Millennial Mindset"
    Morley Winograd, Partner, Mike and Morley, LLC.

    "Creating Content When Consumers Have Competing Views"
    Kasey Skala, Head of Social Media & Online Engagement, Solo Cup

    "Not All Data is Created Equal"
    Brian Monahan, VP of Marketing, walmart.com

    "Data Is Currency"
    Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Corporation

    Main Stage Closing Remarks

    Transition Break

    Master Track A: The 21st Century Brand
    Sasha Braude, Senior Director, Campaign Marketing, Adobe Systems
    Coby McDonald, McGuire Denim, LLC

    Master Track B: Case Study Roundup: Social & the Rise of Content
    Lisa Archambault, Director, Digital Media, Caesars Entertainment
    Jessica Cook, Sales Director, interCLICK
    Adam Gausepohl, Creative Director, PopShorts

    Master Track C: How VR is Changing the Game for Brands
    Eric Oliver, President, Angelsmith, Inc.
    Craig Dalton, CEO, DODOcase

    Lunch
    Brought to you by: Rakuten Marketing

    Town Hall: "Delighting Customers at Every Touchpoint"
    Lisa Archambault, Director, Digital Media, Caesars Entertainment
    Tim Murray, VP of Client Development, West, Rubicon Project
    Dre Madden, Director of Marketing, Display & Mobile, OpenTable
    Brought to you by: Chango
    Brought to you by: Rubicon

    CSR Activity: Clean the World ONE ProjectMoreIn partnership with:
    Brought to you by: PSquared Digital

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by:

    Cocktail Reception & Dinner
    Brought to you by: Virool

    Dinner

    Summit Ambassadors

    Event Sponsors

    • Crowd Tap
    • DoubleClick
    • Extreme Reach
    • Media Math
    • Opera Mediaworks
    • Paper G
    • Place IQ
    • Rocket Fuel
    • Chango
    • Spotify for Brands
    • Xaxis (x axis)
    • Quantcast
    • Visual IQ
    • Accordant Media
    • Add This
    • Brand Watch
    • Celtra
    • Gum Gum
    • Hathway
    • Integral Ad Science
    • Live Intent
    • Magnetic
    • MaxPoint
    • Moment Feed
    • Oracle Marketing Cloud
    • Rakuten Marketing
    • Resonate
    • Revtrax
    • Virool
    • Visual IQ
    • PSquared Digital
    • Advertising Age
    • eMarketer
    • Business Wire
    • IAB

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.

    Location

    Loews Coronado Bay Resort
    Loews Coronado Bay Resort 4000 Coronado Bay Road
    Coronado, California 92118

    +1 (619) 424-4000

    At first view, the airy sienna tones of Loews Coronado Bay Resort enchant and inspire you. This gorgeous resort is located on the most exclusive coastline in the country. This historic landmark won't fail to exceed any guest's expectations. The Mediterranean on the Pacific.