Delighting Customers at Every Touchpoint September 13 - 16, 2015, Coronado, California
Today's customers have high expectations. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We're looking externally at these consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements in the following areas:
- eCommerce: Connecting digital with physical
- The trouble with aggregators: How to ensure your product is properly represented by 3rd party sites
- From mobile to desktop, and back: measuring across devices
- Blurring the lines between customers wants: when does personalization become stalking?
- Influencer marketing
- Panel of agencies and marketers - how do you communicate?
- Analytics and programmatic - what should be in-house?
- How to manage, read, and overlay data
- Finding, identifying, and retaining talent
- How brands are changing their work with PR
- Delivering a consistent message across platforms
- Loyalty programs
Qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on September 13, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited).
iMedia is proud to partner with the IAB to present a special breakfast session just for sellers. Join us at 8:00 a.m. Monday morning, September 14 for "Six Questions You'd Better Have The Answers To If You Want to Make the Sale: a quick look at Programmatic, Ad Fraud, Viewability, Liquid Consumers, and more."
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions, including iMedia's exclusive one:one program
- 4-night stay at the Loews Coronado Bay Resort
Featured Speakers
Sr. Director
VP, Brand Evangelism and Activation
Partner
Agenda
Saturday, September 12, 2015
Reception Reception (Brand Marketers Only)
Dinner (Brand Marketers Only)
Sunday, September 13, 2015
Breakfast (Brand Marketers Only)
Marketer-Only Meeting More
Lunch (Brand Marketers Only)
Marketer-Only Meeting More
Registration Desk Opens
Brought to you by:
iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
More
Chris Carlin, Sr. Marketing & Social Media Manager, Upper Deck
Sponsored Presentations
Welcome Reception & Dinner
Brought to you by:
Monday, September 14, 2015
Breakfast Breakfast (Brand Marketers Only)
IAB Seller Breakfast @ iMedia: "Six Questions You'd Better Have The Answers To If You Want to Make the Sale"
More
Michael Theodore, SVP Learning & Development / GM IAB Education, Interactive Advertising Bureau
Brought to you by:
Sponsored Presentations Breakfast (Brand Marketers Only)
Networking Break
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Welcome by Summit Host
Jennifer Marlo, Content Director, iMedia Communications, Inc.
Opening Keynote: "Which Wall Does the Brand Go On?"
Julian Aldridge, VP, Brand Evangelism and Activation, Charles Schwab
"Amplify Your Influence: Stop Fighting Human Nature & Increase Performance, Engagement & Loyalty"
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Dan Gregory, CEO, The Impossible Institute
Kieran Flanagan, CCO, The Impossible Institute, Author, Speaker, Innovation & Creativity Educator
Spotlight B: "Connecting with your Most Receptive Audiences: Making Search Data Actionable for Brand Marketers"
More
Peter O'Sullivan, Senior Director, Western Region, Quantcast
Brought to you by:
Spotlight A: Spotlight A: "Marketing Attribution Success at Equifax: An Insider's Perspective"
More
Manu Mathew, CEO & Co-Founder, Visual IQ
Terry Griffin, Sr Mrkting Officer, Personal Information Solution, Equifax
Brought to you by:
Transition Break
Transition Break
Spotlights (Repeated)
Lunch & Roundtable Discussion A: "The Measurement that You Are Ignoring Is Hurting Campaign Performance"
More
Whitney Low, Head of Client Development, Integral Ad Science
Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Corporation
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Lunch & Roundtable Discussion B: Making Sense of Engagement Metrics: What Are You Tracking & What Should You Be Tracking
Cameron Sampson, Regional Director, East, Virool
Sean Kelly, Regional Director of Sales, West, Virool
Brought to you by:
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
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Recreation & Free Time
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Cocktail Reception
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Dinner
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Tuesday, September 15, 2015
Breakfast (Brand Marketers Only)
Seller Breakfast
Sponsored Presentations (Brand Marketers Only)
Networking Break
Brought to you by:
Welcome Back by Summit Host
Jennifer Marlo, Content Director, iMedia Communications, Inc.
Keynote: "Getting Inside the Millennial Mindset"
More
Morley Winograd, Partner, Mike and Morley, LLC.
"Creating Content When Consumers Have Competing Views"
More
Kasey Skala, Head of Social Media & Online Engagement, Solo Cup
"Not All Data is Created Equal"
More
Brian Monahan, Head of Vertical Strategy, Pinterest
"Data Is Currency"
More
Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Corporation
Main Stage Closing Remarks
Transition Break
Master Track A: The 21st Century Brand
More
Sasha Braude, Senior Director, Campaign Marketing, Adobe Systems
Coby McDonald, McGuire Denim, LLC
Master Track B: Case Study Roundup: Social & the Rise of Content
More
Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation
Jessica Cook, Sales Director, interCLICK
Adam Gausepohl, Creative Director, PopShorts
Master Track C: How VR is Changing the Game for Brands
Eric Oliver, President, Angelsmith, Inc.
Craig Dalton, CEO, DODOcase
Lunch
Brought to you by:
Town Hall: "Delighting Customers at Every Touchpoint"
Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation
Tim Murray, VP of Client Development, West, Rubicon Project
Dre Madden, Director of Marketing, Display & Mobile, OpenTable
Brought to you by:
Brought to you by:
CSR Activity: Clean the World ONE ProjectMoreIn partnership with:
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Brought to you by:
Free Time
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
More
Brought to you by:
Cocktail Reception & Dinner
Brought to you by:
Dinner
Summit Ambassadors
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Senior Social Media Program Manager
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Director, Media & Digital Marketing
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Sr. Marketing & Social Media Manager
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Senior Manager Global Digital Marketing
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Director of Marketing & Business Dev.
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Director of Loyalty
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Director, Mobile Marketing
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Head of Vertical Strategy
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Senior Director, Member Marketing
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Director, Digital Marketing Strategy
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VP Marketing
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Director of Digital Marketing
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Head of Social Media & Online Engagement
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VP of Digital Media
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VP, Digital Media
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Social Media Marketing
Event Sponsors
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Spotlight Sponsor
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CSR Sponsor
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Media Partner
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Research Partner
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Media Outreach Partner
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Industry Partner
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.
Location
Coronado, California 92118
+1 (619) 424-4000
At first view, the airy sienna tones of Loews Coronado Bay Resort enchant and inspire you. This gorgeous resort is located on the most exclusive coastline in the country. This historic landmark won't fail to exceed any guest's expectations. The Mediterranean on the Pacific.