Your brand is not a logo. Or a tag line. Or an ad. It's all these things - and so much more. Presenter: Julian Aldridge, VP of Brand Activation, Charles Schwab Format: PDF
Want to see what was happening socially at the iMedia Brand Summit? Check out our live social feed!Check Out Coverage
Only 19% of Millennials, born 1982-2003, believe you can trust people most of the time, compared to 31% among notoriously cynical members of Gen. X. Presenter: Morley Winograd, Partner, Mike and Morley, LLC. Format: PDF
Do you know how different generations view your brand? Do you know how to create content for the right people on the right platform? Presenter: Kasey Skala, Head of Digital & Social, Solo Cup Format: PDF
Data is the key to better understanding consumer behaviors, attitudes, and habits. Presenter: Brian Monahan, VP of Marketing, Walmart.com Format: PDF
"Data Is Currency" introduces new thinking to marketers about how they regard and leverage data. Presenter: Anthony Long, Global eCommerce Technology Lead, Kimberly-Clark Format: PDF
In this session, we will talk at length about the importance of transparency with today's conscious consumer.
Master Track B: How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-Show, the #VoiceTailgate
Learn more about how The Voice was able to successfully engage fans across the new, emerging social platforms. Hear first hand from the influencers what worked, what didn't, and how the social strategy was shaped over the course of the Season.
All of us are excited about the prospects and outlook for Virtual Reality, but how we do understand the near term and long term opportunities for Brands.