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Man Vs. Machine February 22 - 25, 2015, Amelia Island, Florida

As witnessed in countless other industries, technological disruption in marketing is inevitable. Automation will deeply permeate media, advertising, and marketing, as well as products, programs, and processes. The real promise of marketing automation is seamless always-on, multi-channel marketing -- the ability to trigger the right brand messaging at the right time across all touch points. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity?


The question of man vs. machine isn't a new one. One argument champions the benefits of productivity and the ability to dedicate more time to meaningful work. The other contends that automation results in less human, relevant, and creative marketing. Which contention -- if either -- represents reality?

At this iMedia Brand Summit, we'll tackle this age-old question. You'll leave with a greater understanding of marketing automation tools and tactics, as well as how they provide an opportunity for marketers to be more efficient and more creative elsewhere. 


Topics covered include:

  • Programmatic buying
  • Omni-channel marketing
  • Analytics and insights
  • Creativity vs. efficiency
  • Branding strategies for an automated world

Special Event Features include:

  • Breakout Master Tracks
  • Possible corporate responsibility feature
  • Demo booth area on marketing automation

Qualified senior marketers shouldn't miss the "Marketer-Only Meeting" on September 13, a candid, town hall working session with other senior brand marketers that gets to the root of issues and provides a platform for ongoing peer-to-peer networking. (Space is limited).

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions, including iMedia's exclusive one:one program
  • 4-night stay at the Omni Amelia Island Plantation Resort

Featured Speakers

  • Adam Kmiec

    Adam Kmiec

    Sr. Director

    Walgreens

  • Brad Ruffkess

    Brad Ruffkess

    Global Connections Strategist

    The Coca-Cola Company

  • Bob Rupczynski

    Bob Rupczynski

    VP, Media, Data, CRM

    Kraft

  • Agenda

    Saturday, February 21, 2015

    Reception (brand marketers only)

    Dinner (brand marketers only)

    Sunday, February 22, 2015

    Breakfast (brand marketers only)

    Marketer-Only Meeting
    Adam Kmiec, Sr. Director, Walgreens

    Lunch (brand marketers only)

    Marketer-Only Meeting
    Adam Kmiec, Sr. Director, Walgreens

    Registration Desk Opens

    iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
    Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company
    David Shadpour, CEO & Founder, Social Native

    Sponsored Presentations (brand marketers only)

    Welcome Reception & Dinner
    Jimmy Parrish, Singer/Songwriter, http://jimmyparrishonline.com/
    Brought to you by: Accordant Media

    Monday, February 23, 2015

    Transition Break

    Sponsored Presentations & Breakfast (brand marketers only)

    Seller Breakfast: "Ten Tips for Nailing Your iMedia Opportunity"
    Neil Perry, SVP, The Institutes

    Opening Remarks by Summit Host
    Christian Arens, SVP, Client Development and Strategy, Coegi

    Opening Keynote: "The Pivot Point of Art & Science"
    Brad Ruffkess, Global Connections Strategist, The Coca-Cola Company

    "How Programmatic, Mobile-First & Every Other Buzzword are Killing Your Brand"
    Jeff Rosenblum, Founding Partner, Questus

    How Great Brands Are REALLY Built: Panel Discussion + Q&A
    Jeff Rosenblum, Founding Partner, Questus
    Adam Kmiec, Sr. Director, Walgreens
    Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company
    Chris Crayner, SVP, Integrated Media & Digital, Universal Studios

    Transition Break

    Spotlight A: "Marketing Attribution Success at Nationwide: An Insider's Perspective"
    Manu Mathew, CEO & Co-Founder, Visual IQ
    Jamie Byrum, Director, Promotional & Digital Analytics, Nationwide
    Brought to you by: Visual IQ

    Spotlight B: "Ending the Guess Who? Game in Marketing: Using Shared Data to Target the Right Customers"
    Sara Skrmetti, Senior Director of Yield, Adroit Digital
    Brought to you by: Adroit Digital

    Spotlight C: "Finding Your Audiences in Mobile: One Impression at a Time"
    Liza Blumenthal, Sales Director, Millennial Media
    Brought to you by: Millennial Media

    Networking Break

    Spotlights (Repeated)

    Lunch (Boxed) & Learn

    iMedia 25 - Class of 2014: "Digital Marketing Leaders & Innovators"
    Christian Arens, SVP, Client Development and Strategy, Coegi
    Brad Ruffkess, Global Connections Strategist, The Coca-Cola Company
    Colleen Sellers, Director, Allergy & Eye Care, McNeil Consumer Healthcare (Johnson & Johnson)

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Neustar

    Recreation & Free Time

    Cocktail Reception & Dinner
    Brought to you by: Videology

    Tuesday, February 24, 2015

    Sponsored Presentations & Breakfast (brand marketers only)

    Seller Breakfast

    Transition Break

    Welcome Back by Summit Host
    Christian Arens, SVP, Client Development and Strategy, Coegi

    Keynote: "Embracing Change in a Data-Driven World"
    Bob Rupczynski, VP, Media, Data, CRM, Kraft

    Insight Address: "The Agility Advantage"
    Amanda Setili, Author, "The Agility Advantage: How to Identify & Act on Opportunities in a Fast-Changing World"

    Transition Break

    Master Track A: "People Are Not Machines: How to Invest In & Understand Your Consumers"
    Jason Burnham, Principal, Innovation | Communications | Design, Strativity Group
    Christian Arens, SVP, Client Development and Strategy, Coegi

    Master Track B: "What Comes Next? - Using Narrative Improvisation to Communicate, Create, & Innovate"
    Dan O'Connor, Artistic Director & Co-Founder, Impro Theatre
    Stephen Kearin, Cast Member, Impro Theatre

    Master Track C: "Doing Content Right: Debate on Creativity vs. Efficiency"
    Amy Rose, Director, Integrated Media, Brown Shoe, Brown Shoe
    Billie Goldman, Global Campaign Manager / Business Campaigns, Intel Corporation
    Doug Robinson, CEO, FreshDigitalGroup
    Kasey Skala, Head of Social Media & Online Engagement, Solo Cup
    Carlos Gil, Senior Manager, Social Media

    Lunch
    Brought to you by: Virool

    iMedia 25 - Class of 2014: "Digital Marketing Leaders & Innovators"
    Matt Targett, Vice President Digital Customer Experience, La-Z-Boy, Inc.
    Christian Arens, SVP, Client Development and Strategy, Coegi
    Billie Goldman, Global Campaign Manager / Business Campaigns, Intel Corporation

    CSR Activity: Clean the World ONE Project
    Brought to you by: Social Native

    Game Show: "You Bet Your Media!"
    Dan O'Connor, Artistic Director & Co-Founder, Impro Theatre
    Stephen Kearin, Cast Member, Impro Theatre

    Free Time

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Neustar

    Cocktail Reception & Dinner
    The Cover Band, Band, http://www.coverbandjax.com/

    Summit Ambassadors

    Event Sponsors

    • Ahology
    • Celtra
    • Chango
    • Drawbridge
    • Glassnetic
    • Media Math
    • Quantcast
    • Tube Mogul
    • Yellow Pages
    • Adroit Digital
    • Millennial Media
    • Visual IQ
    • Accordant Media
    • Bazaar Voice
    • Gum Gum
    • MaxPoint
    • Moment Feed
    • Neustar
    • Paper G
    • Resonate
    • Skyword
    • Think Near
    • Videology
    • Virool
    • Social Native
    • Glassnetic
    • Advertising Age
    • eMarketer
    • Business Wire

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Oscar Gardner, Sales Director
    [email protected]

    Location

    Omni Amelia Island Plantation Resort
    Omni Amelia Island Plantation Resort 39 Beach Lagoon
    Amelia Island, Florida 32034

    (904) 261-6161

    Unveiling the brand new Omni Amelia Island Plantation Resort, The $85 million Re-Imagination of legendary Omni Amelia Island Plantation Resort is now complete and you're cordially invited to experience it for yourself. Nestled at the tip of a barrier island just off the Northeast Florida coast, this AAA Four Diamond oceanfront Florida resort features luxurious oceanfront accommodations, family-friendly activities, grand on-site meeting spaces, and endless dining options. It's the perfect backdrop for your family vacation, romantic getaway, corporate event, or destination wedding. Your experience begins as soon as you walk into our new lobby, which offers a sweeping panoramic view of the Atlantic Ocean. Whether you choose one of our deluxe oceanfront rooms, a contemporary premier guest room, or a completely indulgent luxury hotel suite, you'll enjoy unparalleled ocean views and spacious accommodations in all 404 rooms. Relax on the largest multi-tiered pool deck in Northeast Florida, which features an adults-only infinity edge pool, a 10,000 square foot family-friendly pool, Splash Park water playground for the kids, two hot tubs, and oversized fire pits. 

    With 1,350 acres to explore, how you choose to spend your vacation is completely up to you. And with so many options available, the hardest decision you will have to make during your stay here will be deciding when to leave.