What are the optimal strategies for having a successful 2015 iMedia Brand Summit experience?
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Master Track B: "What Comes Next? - Using Narrative Improvisation to Communicate, Create, & Innovate"
Discover the tools of narrative improvisation and how these tools can help you brainstorm and problem solve, get the best out of your team and create new connections, and, ultimately, tell your unique story.
All too often, marketers make decisions based on intuition rather than information.
How Great Brands Are REALLY Built: "How Programmatic, Mobile-First & Every Other Buzzword are Killing Your Brand"
For over a century, corporations have had one basic tool for building brands: advertising.
The theme of this iMedia conference is "Man vs. Machine," but truly, in today's marketing ecosystem, thriving companies embrace a "man plus machine" mentality.
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years.