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Navigating Content & Creativity in a Programmatic World October 26 - 28, 2015, Austin, Texas

In this new era of automation, it is more important than ever before to ensure that the right systems and the right people are in place. Flawless campaigns are executed by talented marketers who know the technology and use it to push out killer content that hits the consumer in the right place and at the right time.

At this year's iMedia Breakthrough Summit, we will explore:

  • Failing fast: creating a culture that fosters innovation
  • Multi-channel programmatic
  • "Under the hood" of programmatic buying
  • Finding a common vernacular between departments/internal communications
  • The marketing shift from globalization to personalization
  • Fixing programmatic's transparency problem: how to solve for loss of quality control when buying programmatic inventory
  • How to work with new organizational forms: marginal change vs. radical change?
  • The new world of content marketing: delivering the right content to the right consumer at the right time in the right place.
  • How to identify and capitalize on your company's strengths. Refining your strategic direction.
  • The advantages and disadvantages of incubator/accelerators and the types of startups that are being nurtured.
  • Making hubs/efficiencies work at scale. Additionally, how to invest in and consolidate efficiencies.
  • How to get smart about using the data you already have
  • How do you make great creative -- sight sound and motion -- in a programmatic world?

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:

  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 2-night stay at the Austin Omni Barton Creek Resort & Spa

Featuring: Programmatic Bootcamp

During this one-day intensive, we'll look "under the hood" of programmatic ad buying to tackle challenges such as transparency, fraud, and finding the right talent. Join host Seth Haberman, CEO of Visible World, for this day of content, workshops, and candid discussions on how to generate great creative in a programmatic world.

 

Programmatic Bootcamp Host: Seth Haberman, Founder & CEO, Visible World
Adam Kmiec

Seth Haberman founded Visible World in 2000, with the goal of transforming advertising production and delivery to achieve greater relevance and effectiveness. With a track record of success marked by milestones including an Emmy Award and his work with today's largest companies and advertising executives, he has far exceeded that goal. Under his vision and leadership, Visible World has emerged as a technology leader in the field of advanced video advertising, by enabling new levels of automation and efficiency in the identification of audiences and customization, trafficking and delivery of video ads. In the first decade of Visible World's history, Haberman has not only built the company into a successful industry leader, but also sparked the evolution that is transforming the future of television advertising. Among his key achievements are Visible World's Technology & Engineering Emmy awarded in 2007 for Development and Implementation of Automatically Assembled Dynamic Customized TV Advertising. Haberman is routinely sought after for media and event insights. He was featured in Details 2007 Mavericks Issue, and Media recognized him in 2004 as part of the magazine's "Top 100 People to Know in Media." His innovative approach to video advertising has been recognized by leading industry experts including media industry visionary Jack Myers, who identified Visible World as one of the top 25 media innovators of 2003.

Featured Speakers

Agenda

Sunday, October 25, 2015

Programmatic Bootcamp Begins

Registration Desk Opens
Brought to you by: Rev Jet

Cocktail Reception

Dinner

Monday, October 26, 2015

Breakfast & Sponsored Presentations

Welcome by Programmatic Bootcamp Host
Seth Haberman, Founder & CEO, Visible World

The Audience Game

Creativity in a Programmatic World

Break

Timely & Creative Marketing Requires Controlling Frequency
Jon Suarez-Davis, CMO/CSO, Krux
Jim Kiszka, Paid Digital Media, North America, Kellogg Company

The New World of Content Marketing: Delivering the Right Content to the Right Consumer at the Right Time in the Right Place
Lindsay Lyons, Director of Content Strategy, Dell Technologies
Atul Singh, Senior Manager – Modern Marketing, Dell

Lunch & Sponsored Presentations

Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Transparency Will Be the Straw that Breaks the Opaque Camel's Back
Dustin Engel, INACTIVE ACCOUNT, ClearSaleing

The Creative Crunch: Why Programmatic Is Fundamentally Shaking Up Agency Structures
Peter Bray, Director of Digital, Saatchi & Saatchi
Will Clarke, VP of Marketing, Poo~Pourri

Break

Video Content Marketing By Numbers
Sean Womack
Cristina Cordova, Senior Manager of Community Engagement for Kenmor, Craftsman, DieHard

Registration Desk Opens

Fireside Wrap-Up Chat: Agency Readiness for Programmatic Digital & TV
Michael Bologna, President, GroupM
Seth Haberman, Founder & CEO, Visible World

iMedia Seller Crash Course: Making the Most of Your Summit Experience
David Shadpour, Founder / CEO, Social Native

Sponsored Presentations (brand marketers & agency executives only)

Welcome Reception & Dinner
Brought to you by: Sta Media

Tuesday, October 27, 2015

Registration Desk Opens
Brought to you by: Rev Jet

Breakfast (brand marketers & agency executives only)

Seller Breakfast: "Remember These Three Things"
Neil Perry, SVP, The Institutes

Sponsored Presentations (brand marketers & agency executives only)

Networking Break

Opening Remarks from iMedia
Franchesca Nguyen, Content Manager, iMedia Communications

Welcome by Summit Host
Kevin Ryan, CEO, Motivity Marketing, Inc.

Fireside Chat: Identifying & Implementing New Tech to Cultivate Innovation
jeff Donaldson, chief strategy officer, wagic
Tom Edwards, Chief Digital Officer, Epsilon

Getting the Message Out: The Future of Content & Tech
Diana Choksey, Media Technology Ad Operations Lead, Microsoft
Moderated By: Mitchell Weisman, Co-Founder and CEO, RevJet
Brought to you by: Rev Jet

Transition Break

Spotlight A: Programmatic TV: Take a Peek Behind the Curtain
Hasan Rahim, SVP, Head of Sales, AudienceXpress
Brought to you by: AudienceXpress

Spotlight B: You Don't Know Jack About Viewability
Denise Zaraya, Vertical Strategy Director, Moms Media
Brought to you by: Integral Ad Science

Spotlight C: Check Your Blind Spot: Mobile Measurement & Ad Personalization
Paul Pellman, CEO, Adometry
Jeff Huter, VP, Client & Platform Services, PlaceIQ
Steve DeAngelis, VP of Americas, M&C Saatchi Mobile
Moderated By: James Green, CEO, Magnetic
Brought to you by: Magnetic

Networking Break

Spotlights (Repeat)

Lunch & Town Hall: Packing A Programmatic Punch
Cara Moran, Group Media Director, MMI Agency
Blake Hochberger, Director of Programmatic, Resignation Media
Moderated By: Jim Daily, President, USA, Teads.tv
Brought to you by: Teads.Tv

Networking Break

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

Networking Break

Special Feature: Insight Hour - Intro: The State of Ad Tech
Ashley J. Swartz, Founder / CEO, Furious-Minds

Special Feature: Insight Hour - Fireside Chat: Originality, Technology & Creativity Inside the Big Brand
Moderated By: Kevin Ryan, CEO, Motivity Marketing, Inc.

Special Feature: Insight Hour - Brands, Startups, Investors, & the Digital Ecosystem
Andy Rah, VP of Global Marketing, Macadamia Professional
Austin Feld, Sr. User Acquisition Specialist, Topps
Moderated By: David Shadpour, Founder / CEO, Social Native

Free Time

Cocktail Reception & Dinner

Wednesday, October 28, 2015

Registration Desk Opens
Brought to you by: Rev Jet

Breakfast (brand marketers & agency executives only)

Seller Breakfast

Sponsored Presentations (brand marketers & agency executives only)

Networking Break

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:

Transition Break

Welcome Back by Summit Host
Kevin Ryan, CEO, Motivity Marketing, Inc.

Keynote: Why Going Viral Means More Than Just Getting Page Views
Sara Critchfield, Founder, Upworthy

Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Alan Chapell, President, Chapell & Associates

The Future of Advertising in the IoT
Brian Wong, Founder & CEO, Kiip
Christine Moll, Category Marketing Director - Vodka & Gin, Gruppo Campari

Lunch & Closing Discussion: Designing for Disruption
Ashley J. Swartz, Founder / CEO, Furious-Minds

Summit Ambassadors

Event Sponsors

  • AppNexus
  • Brand Networks
  • Celtra
  • Teads.Tv
  • Nielsen
  • The Trade Desk
  • Virool
  • Choice Stream Crunch
  • Extreme Reach
  • Media Math
  • Rocket Fuel
  • AudienceXpress
  • Integral Ad Science
  • Magnetic
  • Place IQ
  • Add This
  • Eye View
  • Gum Gum
  • Nativo
  • Paper G
  • Q1 Media
  • Rev Jet
  • Sta Media
  • Advertising Age
  • eMarketer
  • Business Wire
  • LVIMA (The Las Vegas Innovation Marketing Association)

iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last. Contact Oscar Gardner, Sales Director, for more information.

Location

Omni Barton Creek Resort & Spa
Omni Barton Creek Resort & Spa 8212 Barton Club Drive
Austin, Texas 78735

1-512-329-4000

Surrounded by gently rolling hills and lush gardens, Omni Barton Creek Resort & Spa welcomes visitors to experience our legendary tradition of Texas-sized hospitality. Every aspect of the Barton Creek resort, located just outside Austin, Texas, embodies the spirit of the Hill Country, from our friendly staff and warm spaces to our gorgeous property filled with sculptured gardens and exciting things to do.

 

Experience the epitome of Texas culture, luxury, and hospitality. Book a stay at Omni Barton Creek Resort & Spa today