Seth Haberman welcomes the iMedia Breakthrough Summit brand marketers and agency executives to a one-day, closed door bootcamp.
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People don't see algorithms. People see ads. Yet, as the ad industry quickly moves toward an inevitable end state where the vast majority of media is transacted programmatically, something kind of important got left behind: creativity.
Many have argued that data and creativity are mutually exclusive.
The New World of Content Marketing: Delivering the Right Content to the Right Consumer at the Right Time in the Right Place
Gone are the days of the "one size fits all" approach to marketing.
Programmatic Evolution - Be Transparent or Be Forgotten: Three Ways that Transparency Will Be the Straw that Breaks the Opaque Camel's Back
Advertisers and consumers alike are craving more transparency in the programmatic media landscape to better understand how their media dollars are being utilized.
Agencies sell programmatic as a silver bullet, but often forget it must serve two masters: media and creative.
Social media and content marketing venues are embracing video, and brands are getting onboard.
Kevin Ryan welcomes attendees to the 2015 iMedia Breakthrough Summit: "Navigating Content & Creativity in a Programmatic World"
Ashley J. Swartz, Founder, Furious Corp. tees up the "Innovation Hour" with a look into the technologies that drive advertising today and in the very near future.
The rules preventing the merger of PII with ad-serving data are perhaps the most oft-referenced privacy rules in adtech.
Connected devices started with mobile and have expanded to the items we use every day.
Darwin said it's not the fittest, but most adaptable to change that survives.