Forging Partnerships that Matter December 4 - 7, 2016, Scottsdale, Arizona
Agencies continue to refine and redefine their value proposition in order to remain relevant. Brands are slowly moving programmatic technology in-house and developing automated, always-on programs for almost every marketing channel. Meanwhile, publishers -- with their ever-growing sponsored content opportunities -- are increasingly partnering directly with brands. Where does the modern agency fit in?
Topics covered may include:
- How and when it makes sense to produce a "one-size-fits-all" vs. a personal
- Tips on direct messaging to your consumers across all channels and devices
- Marketing attribution
- The fundamentals of a better collaboration model
- Machine learning & AI for unstructured data
- What Brands, Agencies and Sellers think of each other
- The tools and strategies we can all employ to more from problem paralysis to solution focused
- Evolving the role of agencies
- How Brands views partnerships
iMedia Agency Awards
Celebrate this year's top agencies with us as we reveal the winners of the 2016 iMedia Agency Awards! Categories include Agency of the Year, Agency Marketer of the Year, and Campaign of the Year.
The Aspen Group
Plus, qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a "no BS" forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
Attendee Benefits
For a limited number of technology providers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
Qualified agency executives are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:
- Automatic invitation to the marketer-only, closed-door ASPEN Group
- 2.5 days of peer-to-peer exchange
- Informative, insightful sessions and keynotes on the most timely and critical issues
- Roundtable discussions
- Access to networking functions, including iMedia's exclusive one:one program
- Complimentary meals and beverages
- Complimentary 3-night stay at the JW Marriott Camelback Inn
Featured Speakers
Global Head of Analytics
VP, Digital Communications
SVP, General Manager
Co-Founder & CEO
VP Strategy & Insight
Chief Marketing Officer
Managing Director, Interactive
Managing Director, Data Science
Principal
EVP, Managing Director
President
VP-Marketing
VP of Digital Strategy & Platforms
President & Managing Director
VP, Digital Media
Senior Manager, Media
Agenda
Saturday, December 3, 2016
Cocktail Reception (Agency Executives Only) - Peace Pipe Patio
Dinner (Agency Executives Only) - Peace Pipe
Sunday, December 4, 2016
Breakfast (Agency Executives Only) - Salons M-N
Aspen Group Meeting (Agency Executives Only) - Salons M-N More
Lunch (Agency Executives Only) - Salons M-N
Aspen Group Meeting (Agency Executives Only) - Camelback Patio More
Registration Desk Open - North Foyer
Sponsored Presentations (Agency Executives Only) - Salons M-N
Seller Crash Course - Cholla
More
Chris Evans, VP of Media, R&R Partners
Welcome Reception & Dinner - Salons F-I
Brought to you by:
Monday, December 5, 2016
Breakfast (Agency Executives Only) - Salons M-N
Sponsored Presentations (Agency Executives Only) - Salons M-N
Seller Breakfast: Native Advertising - Forecast 2017 - Salons J-L
More
Susan Borst, Deputy Director, Mobile Center of Excellence, IAB
Lounge - North Foyer
Brought to you by:
Transition Break - West Foyer
Welcome Remarks & Industry Insights from iMedia - Salons F-I
More
Christian Arens, SVP, Client Development and Strategy, Coegi
Keynote Address: "Everything is Branding: The Expanding Influence of the CMO" - Salons F-I
More
Alicia Hatch, Chief Marketing Officer, Deloitte Digital
Insight Presentation: "Marketing is the New Product" - Salons F-I
More
Michael Horn, Managing Director, Data Science, Huge
Insight Presentation: "Delivering Value as an Agency Partner: The Bespoke Mindset" - Salons F-I
More
Jenna Watson, VP, Digital Media, DAC Group
Transition Break - West Foyer
Workshops
Workshop A: "Attribution Fraud – Are you getting gamed?" - Salons M-N
More
Valter Sciarrillo, Head of Product Marketing, Ad Effectiveness, Quantcast
Brought to you by:
Workshop B: "Marketing Attribution Success at Cars.com: A Brand, Agency and Vendor Perspective" - Salons J-L
More
Manu Mathew, CEO & Co-Founder, Visual IQ
Beth Bridenstine, Group Director, OMD
Colleen Kay, Senior Manager, Acquisition Marketing, Cars.com
Brought to you by:
Transition Break - South Foyer
Workshops (Repeated)
Lunch (Boxed) - Sonoran Terrace
Buyer Discussion Group (Agency Executives Only) - Camelback Patio More
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. - Sunshine Cholla
More
Brought to you by:
Free Time
Recreation: Books to Bikes - Sonoran Terrace
More
Brought to you by:
Cocktail Reception - West Foyer
iMedia Agency Awards & Dinner - Salons F-I More
Tuesday, December 6, 2016
Breakfast (Agency Executives Only) - Salons M-N
Sponsored Presentation (Agency Executives Only) - Salons M-N
Seller Breakfast - Camelback Patio
Lounge - North Foyer
Brought to you by:
Networking Break - West Foyer
Welcome Back from iMedia - Salons F-I
Christian Arens, SVP, Client Development and Strategy, Coegi
Keynote Address: "How Agencies are Shifting from Using Analytics for Measurement to Data for Front End-Decision Making" - Salons F-I
Amy Avery, Global Head of Analytics, J. Walter Thompson Worldwide
Insight Presentation: "The Power of Frenemies: How to Unlock Performance by Getting Your Agencies and Partners to Love Each Other" - Salons F-I
More
Joshua Palau, VP of Digital Strategy & Platforms, Bayer US
Break - West Foyer
Fireside Chat: "Getting to Data-Driven Consumer Experiences Through Machine Learning" - Salons F-I
More
Ellen Foster, VP Strategy & Insight, Epsilon
John Dubois, Co-Founder & CEO, Oculus360
Moderated By: Richard McDonald, President, Epsilon
Survey Presentation: "But How Do You Really Feel About Me? What Brands, Agencies and Sellers Think of Each Other" - Salons F-I
More
Lynn Ingham, Principal, Digital Talent Guide
Stephen Heitz, Managing Director, Interactive, Lavidge
Carol Wolowic, Senior Manager, Media, Panera Bread
Moderated By: Jim Nichols, VP-Marketing, Apsalar
Lunch - Salons F-I
Buyer Discussion Group - Salons F-I More
Native Advertising Best Practices
Moderated By: Eugene Lee, EVP, Managing Director, CMI Media
The Value of Video in 2017 and Beyond
Moderated By: Adam Walden, President & Managing Director, Deep Focus
Analytics: What is Necessity vs. Luxury?
Moderated By: Mark Burr, SVP, General Manager, Piston Agency
Closing Keynote: "Advice to My Former Agency Self" - Salons F-I
More
Jeff Boron, VP, Digital Communications, PepsiCo
Transition Break
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. - Sunshine Cholla
More
Brought to you by:
Free Time
Cocktail Reception - Salons F-I
Dinner - Salons F-I
Summit Ambassadors
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EVP Digital
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Founder
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President
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Senior Manager Global Digital Marketing
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Brand Marketing Lead
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Chief Digital Officer
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EVP, Senior Director, Digital & Emerging Media
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VP of Media
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VP Brand Experience
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Global, Chief Digital Officer
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VP Marketing
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VP, Managing Director
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VP, Social Media & Content Strategy
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Group Head, Global Media
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Managing Director
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VP Global Marketing
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CEO & Co-Founder
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Global Chief Brand & Marketing Strategy Officer
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CEO & Co-Founder
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VP-Marketing
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Chief Business Officer
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Director of Marketing
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CEO & Founder
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VP, Digital
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VP, Digital Media
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Head of Multicultural Marketing
Event Sponsors
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Presenting Sponsor
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Workshop Sponsor
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Workshop Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Supporting Sponsor
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Media Partner
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Research Partner
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Media Outreach Partner
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Industry Partner
Learn more about our 2016 iMedia Agency Summit sponsors here.
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.
For more information, please contact:
Oscar Gardner, Sales Director
[email protected]
Location
Scottsdale, Arizona 85253
+1 (480) 948-1700
JW Marriott Camelback Inn, set on 125 acres of lush desert landscape, gives guests an authentic Southwestern experience. Nestled at the base of Mummy Mountain and overlooking the famous Camelback Mountain, this is a place where luxury comes naturally.