Ad agencies have a history of partnerships with marketers, and a legacy of top-notch creative work. But consultants, with their lead in technology and strategy, are catching up. What does this mean for the ever-evolving marketing landscape?
How Agencies are Shifting from Using Analytics for Measurement to Data for Front End-Decision Making
This presentation takes a deep dive into how agencies are shifting from using analytics for measurement to data for front end-decision making.
Join a conversation about how machine learning practices are a must for agencies and brands in 2017 and beyond.
Check out these key takeaways from the summit's buyer-only discussion on analytics.
The Power of Frenemies: How to Unlock Performance by Getting Your Agencies and Partners to Love Each Other
This session focused on how to integrate your key partners and agencies to deliver a more holistic approach to drive business performance.
This discussion reviewed thoughts on how, as an agency partner, you can remain flexible enough to keep demonstrating value to clients and their brands while retaining the specialized edge agencies bring to bear.
See what more than 900 agency, brand, and sell-siders said about their partners in a nationwide survey on the state of industry relationships, a joint project of 15 local marketing associations and the Internet Marketing Association Alliance.
In this session, the managing director of data science at digital agency Huge explored the blurring transition from “target consumer" to “valued customer."
Check out these key takeaways from the summit's buyer-only discussion on native advertising best practices.