In 2015, Lenovo was given two mandates by leadership: to improve the digital engagement of customers and leads - and to become a data-driven marketing organization.
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Welcoming host remarks at the iMedia Brand Summit.
We tend to think of data as a way to help us make mathematical, rational decisions.
The marketing landscape has changed drastically. Brands used to tightly control their identities and communication channels.
Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks.