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The Future of Content, Publishing, & Media Buying October 24 - 26, 2016, Santa Barbara, California

From native, advertorial, and branded content to SEM, SEO, PPC, and programmatic, the worlds of content, publishing, and media buying are colliding faster than the atoms in a particle accelerator. What does this new world order mean for brands and their agencies? How do publishers take advantage of a democratized buying system? Come learn from some of the brightest market makers about how they’ve bested the system.

Want to know more about programmatic before the Summit begins? Come to our pre-conference Programmatic Bootcamp to learn the ins and outs of the systems that are taking over digital media buying.

Topics covered will include:

  • Programmatic Media Buying
  • Future of Technology and the Impact on Human Behavior
  • How AI Will Change the Way We Do Content Marketing
  • Technology's Role in the Merger of Communications and Marketing
  • The New Breed of Brand Intelligence
  • Thoughts on Why Media Planning Is Dead
  • The Next Wave of Startups
  • Ad Video Viewing

Attendee Benefits

For a limited number of technology providers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with brand and agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Qualified brand marketers, agency executives, and publishers are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the marketer-only, closed-door Programmatic Bootcamp
  • 2.5 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive one:one program
  • Complimentary meals and beverages
  • Complimentary 3-night stay at the Bacara Resort & Spa

 

Interested in attending as a buyer? Download this letter to show your boss the immense value that attending a summit can bring to your organization.

Featured Speakers

  • Lauren Berger

    Lauren Berger

    CEO & Founder

    Intern Queen

  • Marc Blanchard

    Marc Blanchard

    Global Head of Experience Design

    Havas

  • Jeremy Cornfeldt

    Jeremy Cornfeldt

    President

    iProspect

  • Gabriel Cheng

    Gabriel Cheng

    VP, Mobile Strategy

    M&C Saatchi Mobile

  • Eytan Elbaz

    Eytan Elbaz

    Entrepreneur

  • Sanaz Hamidi

    Sanaz Hamidi

    Digital Marketing Director

    Amway

  • Erika Herrera

    Erika Herrera

    Student, Bachelor of Arts, Economic

    University of California, Santa Barbara

  • Sam Huston

    Sam Huston

    Chief Strategy Officer

    iPropsect

  • Bhaji Illuminati

    Bhaji Illuminati

    Vice President of Marketing

    Social Native

  • Gene Keenan

    Gene Keenan

    Co-Founder

    Decibel Advertising

  • Amy Jo Martin

    Amy Jo Martin

    NY Times Bestselling Author, & Entrepreneur

    http://amyjomartin.com/

  • Steven Kaufman

    Steven Kaufman

    Managing Director, Programmatic

    OMD USA

  • Ethan McCarty

    Ethan McCarty

    Global Head of Brand and Employee Communications

    Bloomberg

  • Brendan Moorcroft

    Brendan Moorcroft

    Co-Founder and Principal

    UNBOUND

  • Morgan Newman

    Morgan Newman

    Student, Bachelor of Arts, Economics & Psychology

    University of California, Santa Barbara

  • Kortney Pham

    Kortney Pham

    Student, Bachelor of Arts, Art + Film and Media

    University of California, Santa Barbara

  • Kevin Rice

    Kevin Rice

    CSMO

    HATHWAY

  • Warren Shaeffer

    Warren Shaeffer

    CEO

    VidMe

  • Justin Tobin

    Justin Tobin

    Founder and President

    DDG Inc.

  • Kerem Tomak

    Kerem Tomak

    Chief Digital Marketing & Analytics Officer

    Sears and Kmart

  • Agenda

    Sunday, October 23, 2016

    Cocktails & Dinner (Media Buyers Only)

    Monday, October 24, 2016

    Programmatic Bootcamp Begins (Media Buyers Only)

    Breakfast & Sponsored Presentations

    Opening Remarks from iMedia
    Franchesca Nguyen, Content Manager, iMedia Communications

    Programmatic Bootcamp Host: State of the Industry
    Brendan Moorcroft, Co-Founder and Principal, UNBOUND

    Opening Keynote: Omnichannel Measurement and Attribution as a Building Block for In-House Programmatic Solution
    Kerem Tomak, Chief Digital Marketing & Analytics Officer, Sears and Kmart

    Break

    Panel: Understanding Millennial Behavior
    Morgan Newman, Student, Bachelor of Arts, Economics & Psychology, University of California, Santa Barbara
    Kortney Pham, Student, Bachelor of Arts, Art + Film and Media, University of California, Santa Barbara
    Erika Herrera, Student, Bachelor of Arts, Economic, University of California, Santa Barbara
    Moderated By: Brendan Moorcroft, Co-Founder and Principal, UNBOUND

    Round Table Discussions: How Marketing Should Adapt to Reach Millennials
    Moderated By: Gabriel Cheng, VP, Mobile Strategy, M&C Saatchi Mobile

    Lunch & Sponsored Presentations

    Fireside Chat with the Closing Keynote
    Steven Kaufman, Managing Director, Programmatic, OMD USA
    Moderated By: Brendan Moorcroft, Co-Founder and Principal, UNBOUND

    Closing Remarks from Programmatic Bootcamp Host
    Brendan Moorcroft, Co-Founder and Principal, UNBOUND

    Programmatic Bootcamp Ends (Media Buyers Only)

    Registration Desk Open
    Brought to you by: Grapeshot

    Sponsored Presentations (Media Buyers Only)

    iMedia Seller’s Crash Course
    Doug Robinson, CEO, FreshDigitalGroup

    Welcome Reception & Dinner

    Tuesday, October 25, 2016

    Registration Desk Open
    Brought to you by: Grapeshot

    Breakfast and Sponsored Presentations (Media Buyers Only)

    Seller Breakfast

    Transition Break

    Welcome Remarks from iMedia
    Christian Arens, Managing Director, iMedia Communications

    Keynote: Future of Technology and the Impact on Human Behavior
    Amy Jo Martin, NY Times Bestselling Author, & Entrepreneur, http://amyjomartin.com/

    How AI Will Change the Way We Do Content Marketing
    Kevin Rice, CSMO, HATHWAY
    Sanaz Hamidi, Digital Marketing Director, Amway

    Break

    Fireside Chat: Technology's Role in the Merger of Communications and Marketing
    Ethan McCarty, Global Head of Brand and Employee Communications, Bloomberg
    Justin Tobin, Founder and President, DDG Inc.

    The Next Wave

    Introduction
    Christian Arens, Managing Director, iMedia Communications

    Next Wave Showcase Host: Apples to Apples in the New Media Landscape & The New Wave
    Eytan Elbaz, Entrepreneur

    Previous Next Wave Showcase Contestant: A Year in Review: The Reimagined Content Marketing Landscape
    Bhaji Illuminati, Vice President of Marketing, Social Native

    Video Ads that Don’t Suck, Please
    Warren Shaeffer, CEO, VidMe

    Don't Play What's There, Play What's Not There
    Gene Keenan, Co-Founder, Decibel Advertising

    Marketing to the next Wave; College Students
    Lauren Berger, CEO & Founder, Intern Queen

    The Next Wave Wrap Up
    Eytan Elbaz, Entrepreneur

    Lunch

    Book Signing: Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
    Amy Jo Martin, NY Times Bestselling Author, & Entrepreneur, http://amyjomartin.com/

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Cabana Party

    Cocktails & Dinner

    Wednesday, October 26, 2016

    Registration Desk Open
    Brought to you by: Grapeshot

    Breakfast and Sponsored Presentations (Media Buyers Only)

    Seller Breakfast

    Transition Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

    Transition Break

    Welcome Back by iMedia
    Christian Arens, Managing Director, iMedia Communications

    Keynote: The New Breed of Brand Intelligence
    Marc Blanchard, Global Head of Experience Design, Havas

    Media Planning Is Dead
    Jeremy Cornfeldt, President, iProspect
    Sam Huston, Chief Strategy Officer, iPropsect

    Grab N' Go Lunch

    Summit Ambassadors

    Event Sponsors

    • 8-Point Arc
    • LiveRamp
    • Social Native
    • ViralGains
    • Coegi
    • Ninth Decimal
    • RhythmOne
    • Global Wide Media
    • Grapeshot
    • MaxPoint
    • Advertising Age
    • eMarketer
    • Business Wire (2)

    Learn more about our 2016 iMedia Breakthrough Summit sponsors here.

    iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.

    For more information, please contact:
    Oscar Gardner, Sales Director
    [email protected]

    Location

    Bacara Resort & Spa
    Bacara Resort & Spa 8301 Hollister Avenue
    Santa Barbara, California 93117

    +1 (844) 276-0955

    Nestled on the bluff and beaches of the Gaviota coast between the Pacific Ocean and Santa Ynez Mountains, Bacara Resort & Spa offers relaxed luxury and stunning natural beauty for an unforgettable getaway in Southern California. Enjoy award-winning accommodations, beautiful event spaces and luxury spa services at our Santa Barbara beach resort, located on California’s most spectacular stretch of Pacific paradise.