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Partnerships: The Latest Renaissance in Marketing February 12 - 15, 2017, Amelia Island, Florida

Strategic partnerships are crucial for effective brand marketing. A good business partnership is like a good marriage. You support one another, you communicate openly and honestly, and -- importantly -- you work well together when it comes time to make the big decisions. But of course, the same is true on the flipside when it comes to bad partnerships. Lies, deception, fighting -- it never ends well. And yes, the children (i.e., your brands) always suffer.

At the iMedia Brand Summit, we invite senior-level brand marketers to come learn and share their own experiences and best practices for fostering strong partnerships with agencies, tech providers, publishers, and influencers. Key topics will include:

  • How to empower advocates to become brand influencers
  • How new technology and compelling content have redefined how consumers interact with brands
  • The fundamentals of a better collaboration model among brands, agencies, and vendors
  • Unexpected innovation and the new high-stakes game of business between disruptive startups and blue-chip companies
  • Fundamental shifts in media-buying and what the latest news in areas like ad blocking and fraud really mean for brand marketers

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.

Qualified brand marketers are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:

  • Automatic invitation to the closed-door, marketer-only meeting
  • 3 days of peer-to-peer exchange
  • Informative, insightful sessions and keynotes on the most timely and critical issues
  • Roundtable discussions
  • Access to networking functions, including iMedia's exclusive one:one program
  • Complimentary meals and beverages
  • Complimentary 3-night stay at the Omni Amelia Island Plantation Resort

Featured Speakers

  • Lisa Archambault

    Lisa Archambault

    Senior Director, Global Advertising

    Caesars Entertainment Corporation

  • Peter Deluca

    Peter Deluca

    SVP, Brand Communications

    T-Mobile

  • Kip Edwardson

    Kip Edwardson

    Director

    The Scotts Miracle-Gro Company

  • Adam Harter

    Adam Harter

    Vice President of Marketing, Cultural Connections

    Pepsi Beverages North America

  • Jerome Hiquet

    Jerome Hiquet

    Chief Marketing Officer

    Tough Mudder LLC

  • Mark Karlan

    Mark Karlan

    Director of Digital Marketing

    Prestige Brands

  • Dave Karraker

    Dave Karraker

    VP Marketing & Communications

    Campari America

  • Nicole Keiter

    Nicole Keiter

    Director, Media Strategy & Optimization

    Equifax

  • Dave Knox

    Dave Knox

    Co-Founder

    The Brandery

  • Corey Olfert

    Corey Olfert

    Head of Content Marketing Strategy

    GE Digital

  • Joshua Palau

    Joshua Palau

    Senior Director, Global Partnerships

    Johnson & Johnson

  • Justin Reilly

    Justin Reilly

    Head of Customer Experience Innovation

    Verizon Fios

  • Peter Stringer

    Peter Stringer

    VP, Digital Media

    Boston Celtics

  • Alex Sutton

    Alex Sutton

    Global Director, Digital Aquisition

    Avis Budget Group

  • Agenda

    Saturday, February 11, 2017

    Cocktail Reception (Brand Marketers Only) - Cumberland Foyer

    Dinner (Brand Marketers Only) - Cumberland A

    Sunday, February 12, 2017

    Breakfast (Brand Marketers Only) - Cumberland A

    Marketer-Only Meeting (Brand Marketers Only) - Cumberland A
    Moderated By: Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company

    Lunch (Brand Marketers Only) - Cumberland A

    Marketer-Only Meeting (Brand Marketers Only) - Cumberland A
    Moderated By: Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company

    Registration Desk Open - Magnolia Entry

    Sponsored Presentations (Brand Marketers Only) - Cumberland A

    Sellers Only: Getting Connected and Winning Business at iMedia - Cumberland C
    David Shadpour, Founder / CEO, Social Native

    Welcome Reception & Dinner - Magnolia Garden
    Brought to you by: IZEA

    Monday, February 13, 2017

    IAB Breakfast (All Attendees): Understanding the Ever-Changing Video Landscape: Trends, Growth, and the Future of Digital Video - Magnolia E-F
    Maggie Zhang, Ph.D., Senior Director, Digital Video Research, IAB

    Networking Break - Magnolia Foyer

    Welcome Remarks from iMedia - Magnolia A-D
    Christian Arens, Managing Director, iMedia Communications

    Industry Insights from Our Summit Host - Magnolia A-D
    Peter Stringer, VP, Digital Media, Boston Celtics

    Keynote: Customer Relevance in the Era of Squirrels - Magnolia A-D
    Corey Olfert, Head of Content Marketing Strategy , GE Digital

    Insight Presentation: Bringing the Un-carrier to Life: How T-Mobile Leverages Partnerships to Disrupt an Industry - Magnolia A-D
    Peter Deluca, SVP, Brand Communications, T-Mobile

    Insight Presentation: Empower Advocates to Become Brand Influencers - Magnolia A-D
    Dave Karraker, VP Marketing & Communications, Campari America

    Summit Host Wrap Up - Magnolia A-D
    Peter Stringer, VP, Digital Media, Boston Celtics

    Transition Break - Magnolia Foyer

    Buyer Discussion Group (Brand Marketers Only)

    The Future of Programmatic - Magnolia E
    Moderated By: Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation

    Influencer Marketing: A 2017 Attack Plan - Magnolia F
    Moderated By: Mark Karlan, Director of Digital Marketing, Prestige Brands
    Brought to you by: Socialtyze

    Your Marketing Data: Best Practices in Measurement and Management - Magnolia G
    Moderated By: Kip Edwardson, Director, The Scotts Miracle-Gro Company

    Boxed Lunch - Magnolia Garden

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting - Cumberland A-C

    Free Time and Pool Party (poolside snacks and drinks from 3:10-5:30 p.m.) - Rum & Tequila Bar

    Cocktail Reception - Magnolia Foyer
    Brought to you by: Brandify

    Dinner - Magnolia A-D
    Brought to you by: Adtheorent

    Tuesday, February 14, 2017

    Breakfast & Bloody Marys - Magnolia E-F

    Networking Break - Magnolia Foyer

    Welcome Back by Summit Host - Magnolia A-D
    Peter Stringer, VP, Digital Media, Boston Celtics

    Keynote Address: Our MVP: Why Our Consumers are Our Most Valuable Partners - Magnolia A-D
    Adam Harter, Vice President of Marketing, Cultural Connections , Pepsi Beverages North America

    Insight Presentation: The Power of Frenemies: How to Unlock Performance by Getting Your Agencies and Partners to Love Each Other - Magnolia A-D
    Joshua Palau, Senior Director, Global Partnerships, Johnson & Johnson

    Panel: 2017 is the Year of Custom Programmatic -- But What Does That Mean? - Magnolia A-D
    Alan Osetek, Global CEO, Digilant
    Nicole Keiter, Director, Media Strategy & Optimization, Equifax
    Alex Sutton, Global Director, Digital Aquisition, Avis Budget Group
    Moderated By: Christian Arens, Managing Director, iMedia Communications
    Brought to you by: Digilant

    Insight Presentation: Predicting the Turn - Magnolia A-D
    Dave Knox, Co-Founder, The Brandery

    Lunch - Magnolia A-D

    Book Signing: Predicting the Turn
    Dave Knox, Co-Founder, The Brandery

    Welcome Back by Summit Host - Magnolia A-D
    Peter Stringer, VP, Digital Media, Boston Celtics

    Insight Presentation: Future Proofing Your Business: Preparing for a World of Distributed Experiences - Magnolia A-D
    Justin Reilly, Head of Customer Experience Innovation, Verizon Fios

    Buyer Discussion Group - Magnolia A-D

    The Future of Programmatic
    Moderated By: Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation

    Influencer Marketing: A 2017 Attack Plan
    Moderated By: Mark Karlan, Director of Digital Marketing, Prestige Brands
    Brought to you by: Socialtyze

    Your Marketing Data: Best Practices in Measurement and Management
    Moderated By: Kip Edwardson, Director, The Scotts Miracle-Gro Company

    Closing Keynote: How Tough Mudder Pivoted from King of the Mud Run to Leading Active Lifestyle Brand - Magnolia A-D
    Jerome Hiquet, Chief Marketing Officer, Tough Mudder LLC

    Transition Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting - Cumberland A-C

    Free Time

    Cocktails & Dinner - Magnolia A-D

    Wednesday, February 15, 2017

    Grab n' Go Breakfast - Live Oak

    Summit Ambassadors

    Event Sponsors

    • Digilant
    • Exchange Lab
    • Factual
    • Microsoft
    • Social Native
    • Socialtyze
    • Spongecell
    • Adtheorent
    • Brandify
    • ibotta
    • IZEA
    • MediaMath
    • Merkle
    • Nativo
    • Resonate
    • Throtle
    • V12 Data
    • Advertising Age
    • eMarketer
    • IAB
    • Business Wire (2)

    Learn more about our 2017 iMedia Brand Summit sponsors here.

    iMedia Summit attendees represent more than $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and agency worlds. High-value, customizable sponsorship opportunities are available, but they won't last. Contact Oscar Gardner, iMedia sales director, for more information.

    Location

    Omni Amelia Island Plantation Resort
    Omni Amelia Island Plantation Resort 39 Beach Lagoon
    Amelia Island, Florida 32034

    904-261-6161

    Unveiling the brand new Omni Amelia Island Plantation Resort. The $85 million Re-Imagination of legendary Omni Amelia Island Plantation Resort is now complete and you're cordially invited to experience it for yourself. Nestled at the tip of a barrier island just off the Northeast Florida coast, this AAA Four Diamond oceanfront Florida resort features luxurious oceanfront accommodations, family-friendly activities, grand on-site meeting spaces, and endless dining options. It's the perfect backdrop for your family vacation, romantic getaway, corporate event, or destination wedding. Your experience begins as soon as you walk into our new lobby, which offers a sweeping panoramic view of the Atlantic Ocean. Whether you choose one of our deluxe oceanfront rooms, a contemporary premier guest room, or a completely indulgent luxury hotel suite, you'll enjoy unparalleled ocean views and spacious accommodations in all 404 rooms. Relax on the largest multi-tiered pool deck in Northeast Florida, which features an adults-only infinity edge pool, a 10,000 square foot family-friendly pool, Splash Park water playground for the kids, two hot tubs, and oversized fire pits.

    With 1,350 acres to explore, how you choose to spend your vacation is completely up to you. And with so many options available, the hardest decision you will have to make during your stay here will be deciding when to leave.