Partnerships: The Latest Renaissance in Marketing February 12 - 15, 2017, Amelia Island, Florida
Strategic partnerships are crucial for effective brand marketing. A good business partnership is like a good marriage. You support one another, you communicate openly and honestly, and -- importantly -- you work well together when it comes time to make the big decisions. But of course, the same is true on the flipside when it comes to bad partnerships. Lies, deception, fighting -- it never ends well. And yes, the children (i.e., your brands) always suffer.
At the iMedia Brand Summit, we invite senior-level brand marketers to come learn and share their own experiences and best practices for fostering strong partnerships with agencies, tech providers, publishers, and influencers. Key topics will include:
- How to empower advocates to become brand influencers
- How new technology and compelling content have redefined how consumers interact with brands
- The fundamentals of a better collaboration model among brands, agencies, and vendors
- Unexpected innovation and the new high-stakes game of business between disruptive startups and blue-chip companies
- Fundamental shifts in media-buying and what the latest news in areas like ad blocking and fraud really mean for brand marketers
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. In addition to collaboration with marketers during content sessions, iMedia has designed a program rich in both structured and unstructured networking opportunities.
Qualified brand marketers are invited to be our VIP guests. If eligible, you’ll receive a complimentary pass to this event along with these benefits:
- Automatic invitation to the closed-door, marketer-only meeting
- 3 days of peer-to-peer exchange
- Informative, insightful sessions and keynotes on the most timely and critical issues
- Roundtable discussions
- Access to networking functions, including iMedia's exclusive one:one program
- Complimentary meals and beverages
- Complimentary 3-night stay at the Omni Amelia Island Plantation Resort
Featured Speakers
Senior Director, Global Advertising
SVP, Brand Communications
Director
Vice President of Marketing, Cultural Connections
Chief Marketing Officer
Director of Digital Marketing
VP Marketing & Communications
Director, Media Strategy & Optimization
Managing Director
Head of Content Marketing Strategy
Senior Director, Global Partnerships
Head of Customer Experience Innovation
VP, Digital Media
Global Director, Digital Aquisition
Agenda
Saturday, February 11, 2017
Cocktail Reception (Brand Marketers Only) - Cumberland Foyer
Dinner (Brand Marketers Only) - Cumberland A
Sunday, February 12, 2017
Breakfast (Brand Marketers Only) - Cumberland A
Marketer-Only Meeting (Brand Marketers Only) - Cumberland A
More
Moderated By: Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company
Lunch (Brand Marketers Only) - Cumberland A
Marketer-Only Meeting (Brand Marketers Only) - Cumberland A
More
Moderated By: Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company
Registration Desk Open - Magnolia Entry
Sponsored Presentations (Brand Marketers Only) - Cumberland A
Sellers Only: Getting Connected and Winning Business at iMedia - Cumberland C
More
David Shadpour, Founder / CEO, Social Native
Welcome Reception & Dinner - Magnolia Garden
Brought to you by:
Monday, February 13, 2017
IAB Breakfast (All Attendees): Understanding the Ever-Changing Video Landscape: Trends, Growth, and the Future of Digital Video - Magnolia E-F
More
Maggie Zhang, Ph.D., Senior Director, Digital Video Research, IAB
Networking Break - Magnolia Foyer
Welcome Remarks from iMedia - Magnolia A-D
More
Christian Arens, SVP, Client Development and Strategy, Coegi
Industry Insights from Our Summit Host - Magnolia A-D
More
Peter Stringer, VP, Digital Media, Boston Celtics
Keynote: Customer Relevance in the Era of Squirrels - Magnolia A-D
More
Corey Olfert, Head of Content Marketing Strategy , GE Digital
Insight Presentation: Bringing the Un-carrier to Life: How T-Mobile Leverages Partnerships to Disrupt an Industry - Magnolia A-D
More
Peter Deluca, SVP, Brand Communications, T-Mobile
Insight Presentation: Empower Advocates to Become Brand Influencers - Magnolia A-D
More
Dave Karraker, VP Marketing & Communications, Campari America
Summit Host Wrap Up - Magnolia A-D
Peter Stringer, VP, Digital Media, Boston Celtics
Transition Break - Magnolia Foyer
Buyer Discussion Group (Brand Marketers Only) More
The Future of Programmatic - Magnolia E
More
Moderated By: Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation
Influencer Marketing: A 2017 Attack Plan - Magnolia F
More
Moderated By: Mark Karlan, Director of Digital Marketing, Prestige Brands
Brought to you by:
Your Marketing Data: Best Practices in Measurement and Management - Magnolia G
More
Moderated By: Kip Edwardson, Director, The Scotts Miracle-Gro Company
Boxed Lunch - Magnolia Garden
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting - Cumberland A-C More
Free Time and Pool Party (poolside snacks and drinks from 3:10-5:30 p.m.) - Rum & Tequila Bar More
Cocktail Reception - Magnolia Foyer
Brought to you by:
Dinner - Magnolia A-D
Brought to you by:
Tuesday, February 14, 2017
Breakfast & Bloody Marys - Magnolia E-F
Networking Break - Magnolia Foyer
Welcome Back by Summit Host - Magnolia A-D
Peter Stringer, VP, Digital Media, Boston Celtics
Keynote Address: Our MVP: Why Our Consumers are Our Most Valuable Partners - Magnolia A-D
More
Adam Harter, Vice President of Marketing, Cultural Connections , Pepsi Beverages North America
Insight Presentation: The Power of Frenemies: How to Unlock Performance by Getting Your Agencies and Partners to Love Each Other - Magnolia A-D
More
Joshua Palau, Senior Director, Global Partnerships, Johnson & Johnson
Panel: 2017 is the Year of Custom Programmatic -- But What Does That Mean? - Magnolia A-D
More
Alan Osetek, Global CEO, Digilant
Nicole Keiter, Director, Media Strategy & Optimization, Equifax
Alex Sutton, Global Director, Digital Aquisition, Avis Budget Group
Moderated By: Christian Arens, SVP, Client Development and Strategy, Coegi
Brought to you by:
Insight Presentation: Predicting the Turn - Magnolia A-D
More
Dave Knox, Managing Director, WPP Ventures
Lunch - Magnolia A-D
Book Signing: Predicting the Turn
More
Dave Knox, Managing Director, WPP Ventures
Welcome Back by Summit Host - Magnolia A-D
Peter Stringer, VP, Digital Media, Boston Celtics
Insight Presentation: Future Proofing Your Business: Preparing for a World of Distributed Experiences - Magnolia A-D
More
Justin Reilly, Head of Customer Experience Innovation, Verizon Fios
Buyer Discussion Group - Magnolia A-D More
The Future of Programmatic
More
Moderated By: Lisa Archambault, Senior Director, Global Advertising, Caesars Entertainment Corporation
Influencer Marketing: A 2017 Attack Plan
More
Moderated By: Mark Karlan, Director of Digital Marketing, Prestige Brands
Brought to you by:
Your Marketing Data: Best Practices in Measurement and Management
More
Moderated By: Kip Edwardson, Director, The Scotts Miracle-Gro Company
Closing Keynote: How Tough Mudder Pivoted from King of the Mud Run to Leading Active Lifestyle Brand - Magnolia A-D
More
Jerome Hiquet, Chief Marketing Officer, Tough Mudder LLC
Transition Break
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting - Cumberland A-C More
Free Time
Cocktails & Dinner - Magnolia A-D
Wednesday, February 15, 2017
Grab n' Go Breakfast - Live Oak
Summit Ambassadors
-
EVP Digital
-
Senior Associate
-
President
-
Senior Manager Global Digital Marketing
-
Brand Marketing Lead
-
Chief Digital Officer
-
EVP, Senior Director, Digital & Emerging Media
-
VP of Media
-
VP Brand Experience
-
Global, Chief Digital Officer
-
VP Marketing
-
VP, Managing Director
-
VP, Social Media & Content Strategy
-
Group Head, Global Media
-
Managing Director
-
VP Global Marketing
-
CEO & Co-Founder
-
Global Chief Brand & Marketing Strategy Officer
-
CEO & Co-Founder
-
VP-Marketing
-
Chief Business Officer
-
Director of Marketing
-
Founder / CEO
-
VP, Digital
-
VP, Digital Media
-
Head of Multicultural Marketing
Event Sponsors
-
Presenting Sponsor
-
Presenting Sponsor
-
Presenting Sponsor
-
Presenting Sponsor
-
Presenting Sponsor
-
Presenting Sponsor
-
Presenting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Supporting Sponsor
-
Media Partner
-
Research Partner
-
Industry Partner
-
Media Outreach Partner
Learn more about our 2017 iMedia Brand Summit sponsors here.
iMedia Summit attendees represent more than $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and agency worlds. High-value, customizable sponsorship opportunities are available, but they won't last. Contact Brian Urquhart, Director of Strategic Partnerships, for more information.
Location
Amelia Island, Florida 32034
904-261-6161
Unveiling the brand new Omni Amelia Island Plantation Resort. The $85 million Re-Imagination of legendary Omni Amelia Island Plantation Resort is now complete and you're cordially invited to experience it for yourself. Nestled at the tip of a barrier island just off the Northeast Florida coast, this AAA Four Diamond oceanfront Florida resort features luxurious oceanfront accommodations, family-friendly activities, grand on-site meeting spaces, and endless dining options. It's the perfect backdrop for your family vacation, romantic getaway, corporate event, or destination wedding. Your experience begins as soon as you walk into our new lobby, which offers a sweeping panoramic view of the Atlantic Ocean. Whether you choose one of our deluxe oceanfront rooms, a contemporary premier guest room, or a completely indulgent luxury hotel suite, you'll enjoy unparalleled ocean views and spacious accommodations in all 404 rooms. Relax on the largest multi-tiered pool deck in Northeast Florida, which features an adults-only infinity edge pool, a 10,000 square foot family-friendly pool, Splash Park water playground for the kids, two hot tubs, and oversized fire pits.
With 1,350 acres to explore, how you choose to spend your vacation is completely up to you. And with so many options available, the hardest decision you will have to make during your stay here will be deciding when to leave.