Peter Stringer, VP of digital media with the Boston Celtics, takes a look at influencer marketing -- a key trend shaping our industry's partnerships -- in his opening summit remarks.
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Corey Olfert, head of content marketing strategy at GE Digital, presents strategies for creating brand relevance in the era of squirrels. Spoiler alert: It has nothing to do with your products or services.
Dave Karraker, VP of engagement and advocacy at Campari America, shares how any brand with budgets large or small can empower their advocates and transform them into social media influencers that drive consumer action.
The Power of Frenemies: How to Unlock Performance by Getting Your Agencies and Partners to Love Each Other
This session will focus on how to integrate your key partners and agencies to deliver a more holistic approach to drive business performance.
Dave Knox discusses this new high-stakes game of business between disruptive startups and blue-chip companies.
Justin Reilly, head of customer experience innovation at Verizon Fios, will talk about how experience is becoming the real product for brands. Attendees will learn why providing memorable moments to customers at every touch point across their journey will prepare organizations for success with Gen Z.
This session showed attendees how Tough Mudder has been able to reach brand-new customers at scale (while retaining a loyal fan base), alter its perception as "just" a world-class events company, and bring its brand to millions of people around the world.
Where should influencer marketing fit in your brand's overall strategy? Mark Karlan of Prestige Brands and John Bohan of Socialtyze present a discussion group wrap-up to the iMedia Brand Summit audience.
What are the current best practices in measurement and management when it comes to your marketing data? Kip Edwardson with The Scotts Miracle-Gro Company represents a discussion group wrap-up to the iMedia Brand Summit audience.