December 7 - 10, 2008  |  La Quinta, California
EVENT INFO

iMedia Agency Summit
Proof of Digital Ad Success
Keeping Agencies Relevant in a Changing Landscape

Saturday, December 6th

 

 

 

 6:30 - 9:30 pm

 

 

 

 Cocktail & Dinner Party (Agency Attendees Only)

 

 

 

Sponsored by: 

Sunday, Decebmer 7th: Arrival Day

8:30 am - 3:00 pm

Agency Only Meeting

 

 

Breakfast Presentation: Mike Peralta, SVP, Platform-A Sales, AOL's Platform-A

Lunch Presentation: Tony DeSena, Regional Sales Manager, Casale Media

 

3:00 - 8:00 pm

Summit Registration Desk

5:45 - 7:00 pm

Sponsored Media Presentations
(Agency Attendees Only)

Sean Downey, National Sales Director, DoubleClick

Tod Sacerdoti, CEO, Brightroll and Charlie Whittingham, VP, Sales, Brightroll

 

7:00 - 9:30 pm

Opening Reception

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9:30 - 11:30 pm

After Hours Reception

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Monday, December 8th: Opening Day

7:00 am - 5:00 pm

WiFi Lounge

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8:00 - 9:00 am

Sponsored Presentations & Breakfast (Agency Attendees Only)

Brian Lesser, VP, General Manger - Media Innovations Group, 24/7 Real Media and Nicolle D. Pangis, VP, Product Management Global Media and Technology, 24/7 Real Media

NBC Univesal, Presenter TBD

 

8:00 - 9:00 am

 

 


9:00 - 9:30 am

Industry Participant Breakfast: “When people are happy, I’m nervous. When people are nervous, I am happy.”- Warren Buffet
Presenter: Mike Hard, EVP Sales and Marketing, Operative

Networking Break

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9:30 - 10:30 am

Welcome & Opening Keynote: "Evolving Towards the Agency of the Future"
Presenter: Don Epperson, CEO, Havas Digital

10:30 - 11:30 am

Power Panel: "Finding Brand-Safe Inventory in a World of Media Fragmentation"
Panelists: Don Epperson, CEO, Havas Digital
Jim Meskauskas, VP, Director of Online Media, ICON International
Jay Sears, EVP Strategic Products and Business Development, ContextWeb, Inc.
Bob Verrico, Founder, InvestingChannel
Moderator: Doug Weaver, CEO/Founder, Upstream Group / iMedia Senior Analyst

 

11:30 am - 12:00 pm

Networking Break

 

12:00 - 1:30 pm

One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards!

 

1:30 pm

Boxed Lunches

 

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2:00 pm

Depart for Recreational Activities

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2:30 - 4:00 pm

Optional Workshop: “Cool Stuff I’m Playing With”
Presenters:
Jordan Berg, Co-Founder, Chief Creative Officer, Questus
Mark Silva, Managing Director, Real Branding
Michael Tchong, Trend Analyst, Ubercool
Leader:
Brad Berens, Chief Content Officer & Editor at Large, iMedia & CMO Executive Summits 

6:00 - 7:30 pm

Cocktail Reception

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7:30 - 9:30 pm

Dinner

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9:30 - 11:30 pm

After-Dinner Reception

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Tuesday, December 9th

7:00 am - 5:00 pm

WiFi Lounge

Sponsored by:

8:00 - 9:00 am

Sponsored Presentations & Breakfast (Agency Attendees Only)

Ramey McGrory, VP Corporate Partnerships, Yahoo!

Rob Middleton, Head, Agency Team West, Google

 

8:00 - 9:00 am

 

 

 

8:00 - 9:00 am

9:00 - 9:30 am

Upstream Seller Breakfast @ iMedia: "What I Did at the Abyss: Sales Survival Strategies for the 2009 Economy"
Presenter: Doug Weaver, CEO/Founder, Upstream Group / iMedia Senior Analyst

Industry Participant Breakfast

Networking Break

 

9:30 - 10:30 am

Opening Remarks & Keynote: "The Era of Transparency"
Tim Hanlon, EVP/Managing Director, VivaKi Ventures

 

10:30 - 11:30 am

Roundtable Discussions
A: The Economic Death Spiral: Who will survive and how?
B: Social Media: When does it work and when does it lead to disaster?
C: Measurement: What do all these numbers actually mean?
D: Display vs. Everything Else: How do we increase effectiveness?
E: The Talent Crisis: How to attract tomorrow's stars?

 

11:30 am - 12:00 pm

Break

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12:00 - 12:30 pm

Spotlights

 

A: “Finding New Fruit: Vertical Networks and What to Do When the ‘Low Hanging Fruit’ are Stripped Clean”
Presenters: Cree Lawson, President and COO; Brian Silver, CEO and Co-Founder, Travel Ad Network
Sponsored by: Travel Ad Network

Sponsored by: 

B: "Courting the Consumer: Spending Quality Time With Your Audience"
Presenter: Ran Cohen, VP of Product Planning, Eyeblaster
Sponsored by: Eyeblaster

Sponsored by:  

12:30 - 1:00 pm

Spotlights (Repeated)

 

 1:00 - 2:30 pm

Lunch

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2:30 - 3:30 pm

Master Classes
A: “Online Video: Truth and Consequences”
Presenters: Arthur Chan, SVP, Palisades Interactive
Mike Parker, Director of Digital Strategy, Goodby, Silverstein & Partners
Suzie Reider, Director of Sales and Marketing, YouTube
Jed Savage, CRO, ScanScout
Troy Young, CMO, VideoEgg
Leader: John Durham, CEO/Managing Partner, Catalyst: SF

B: “The Future of BT”
Presenters: Jeff Hirsch, President & CEO, Revenue Science
Scott Knoll, SVP of Display, Datran Media
Omar Tawakol, CEO, BlueKai
Leader: Jim Meskauskas, VP, Director of Online Media, ICON International

C: “What Happens When Digital Delivery Dominates Online and TV?”
Presenters: Greg Koerner, CRO, MediaBank
Christine Watkins, CEO, INVISION INC.

 

3:30 - 3:45 pm

Transition Break

 

 

3:45 - 4:45 pm

 

 

 

 

 

 

 


4:45 - 5:15 pm


Master Classes

D: "Case Study: Suzuki Busa Beats (Davey Winner for Marketing Effectiveness)"
Presenters:
Keyvan Hajiani, Account Director, Questus
Joseph Dumont, Partner, Questus

E: "Branded Entertainment: An Old Concept With New Life"
Presenters:
Jonathan Hsia, Digital Director, Coca-Cola Account, Starcom MediaVest Group
Chris Young, CEO, Digital Broadcasting Group

Agency Only Feedback Meeting

 

4:30 - 7:00 pm

Shipping Desk

 

Sponsored by:

6:00 - 7:30 pm

Cocktail Reception

Sponsored by: 

7:30 - 9:30 pm

Dinner & ASPY Awards

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9:30 - 11:30 pm

After Dinner Reception

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Wednesday, December 10th: Departure Day

6:00 am - 12:00 pm

 Airport Shuttles

Sponsored by:
 

7:30 - 11:00 am

Shipping Desk

Sponsored by:

7:30 - 11:00 am

Departure Lounge

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Schedule - subject to change. Please check back often for updates.