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Saturday, December 6th |
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6:30 - 9:30 pm
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Cocktail & Dinner Party (Agency Attendees Only)
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Sponsored by:

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Sunday, Decebmer 7th: Arrival Day |
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8:30 am - 3:00 pm |
Agency Only Meeting |
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Breakfast Presentation: Mike Peralta, SVP, Platform-A Sales, AOL's Platform-A
Lunch Presentation: Tony DeSena, Regional Sales Manager, Casale Media |
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3:00 - 8:00 pm |
Summit Registration Desk |
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5:45 - 7:00 pm |
Sponsored Media Presentations (Agency Attendees Only)
Sean Downey, National Sales Director, DoubleClick
Tod Sacerdoti, CEO, Brightroll and Charlie Whittingham, VP, Sales, Brightroll |
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7:00 - 9:30 pm |
Opening Reception |
Sponsored by:
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9:30 - 11:30 pm |
After Hours Reception |
Sponsored by:
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Monday, December 8th: Opening Day |
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7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:

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8:00 - 9:00 am |
Sponsored Presentations & Breakfast (Agency Attendees Only)
Brian Lesser, VP, General Manger - Media Innovations Group, 24/7 Real Media and Nicolle D. Pangis, VP, Product Management Global Media and Technology, 24/7 Real Media
NBC Univesal, Presenter TBD |
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8:00 - 9:00 am
9:00 - 9:30 am
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Industry Participant Breakfast: “When people are happy, I’m nervous. When people are nervous, I am happy.”- Warren Buffet Presenter: Mike Hard, EVP Sales and Marketing, Operative
Networking Break |
Sponsored by:

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9:30 - 10:30 am |
Welcome & Opening Keynote: "Evolving Towards the Agency of the Future" Presenter: Don Epperson, CEO, Havas Digital
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10:30 - 11:30 am |
Power Panel: "Finding Brand-Safe Inventory in a World of Media Fragmentation" Panelists: Don Epperson, CEO, Havas Digital Jim Meskauskas, VP, Director of Online Media, ICON International Jay Sears, EVP Strategic Products and Business Development, ContextWeb, Inc. Bob Verrico, Founder, InvestingChannel Moderator: Doug Weaver, CEO/Founder, Upstream Group / iMedia Senior Analyst |
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11:30 am - 12:00 pm |
Networking Break |
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12:00 - 1:30 pm |
One Minute Match-Ups Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards! |
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1:30 pm |
Boxed Lunches
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Sponsored by:
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2:00 pm |
Depart for Recreational Activities |
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Optional Workshop: “Cool Stuff I’m Playing With” Presenters: Jordan Berg, Co-Founder, Chief Creative Officer, Questus Mark Silva, Managing Director, Real Branding Michael Tchong, Trend Analyst, Ubercool Leader: Brad Berens, Chief Content Officer & Editor at Large, iMedia & CMO Executive Summits
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6:00 - 7:30 pm |
Cocktail Reception |
Sponsored by:  |
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7:30 - 9:30 pm |
Dinner |
Sponsored by:

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9:30 - 11:30 pm |
After-Dinner Reception |
Sponsored by:
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Tuesday, December 9th |
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7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
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8:00 - 9:00 am |
Sponsored Presentations & Breakfast (Agency Attendees Only)
Ramey McGrory, VP Corporate Partnerships, Yahoo!
Rob Middleton, Head, Agency Team West, Google |
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8:00 - 9:00 am
8:00 - 9:00 am
9:00 - 9:30 am |
Upstream Seller Breakfast @ iMedia: "What I Did at the Abyss: Sales Survival Strategies for the 2009 Economy" Presenter: Doug Weaver, CEO/Founder, Upstream Group / iMedia Senior Analyst
Industry Participant Breakfast
Networking Break |
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9:30 - 10:30 am |
Opening Remarks & Keynote: "The Era of Transparency" Tim Hanlon, EVP/Managing Director, VivaKi Ventures |
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10:30 - 11:30 am |
Roundtable Discussions A: The Economic Death Spiral: Who will survive and how? B: Social Media: When does it work and when does it lead to disaster? C: Measurement: What do all these numbers actually mean? D: Display vs. Everything Else: How do we increase effectiveness? E: The Talent Crisis: How to attract tomorrow's stars? |
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11:30 am - 12:00 pm |
Break |
Sponsored by:

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12:00 - 12:30 pm |
Spotlights |
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A: “Finding New Fruit: Vertical Networks and What to Do When the ‘Low Hanging Fruit’ are Stripped Clean” Presenters: Cree Lawson, President and COO; Brian Silver, CEO and Co-Founder, Travel Ad Network Sponsored by: Travel Ad Network |
Sponsored by:
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B: "Courting the Consumer: Spending Quality Time With Your Audience" Presenter: Ran Cohen, VP of Product Planning, Eyeblaster Sponsored by: Eyeblaster |
Sponsored by:
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12:30 - 1:00 pm |
Spotlights (Repeated) |
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1:00 - 2:30 pm |
Lunch |
Sponsored by:

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2:30 - 3:30 pm |
Master Classes A: “Online Video: Truth and Consequences” Presenters: Arthur Chan, SVP, Palisades Interactive Mike Parker, Director of Digital Strategy, Goodby, Silverstein & Partners Suzie Reider, Director of Sales and Marketing, YouTube Jed Savage, CRO, ScanScout Troy Young, CMO, VideoEgg Leader: John Durham, CEO/Managing Partner, Catalyst: SF
B: “The Future of BT” Presenters: Jeff Hirsch, President & CEO, Revenue Science Scott Knoll, SVP of Display, Datran Media Omar Tawakol, CEO, BlueKai Leader: Jim Meskauskas, VP, Director of Online Media, ICON International
C: “What Happens When Digital Delivery Dominates Online and TV?” Presenters: Greg Koerner, CRO, MediaBank Christine Watkins, CEO, INVISION INC.
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3:30 - 3:45 pm |
Transition Break |
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3:45 - 4:45 pm
4:45 - 5:15 pm
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Master Classes
D: "Case Study: Suzuki Busa Beats (Davey Winner for Marketing Effectiveness)" Presenters: Keyvan Hajiani, Account Director, Questus Joseph Dumont, Partner, Questus
E: "Branded Entertainment: An Old Concept With New Life" Presenters:Jonathan Hsia, Digital Director, Coca-Cola Account, Starcom MediaVest Group Chris Young, CEO, Digital Broadcasting Group
Agency Only Feedback Meeting |
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4:30 - 7:00 pm |
Shipping Desk |
Sponsored by:
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6:00 - 7:30 pm |
Cocktail Reception |
Sponsored by:
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7:30 - 9:30 pm |
Dinner & ASPY Awards |
Sponsored by:

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9:30 - 11:30 pm |
After Dinner Reception |
Sponsored by:
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Wednesday, December 10th: Departure Day |
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6:00 am - 12:00 pm |
Airport Shuttles |
Sponsored by: .gif) |
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7:30 - 11:00 am |
Shipping Desk |
Sponsored by:
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7:30 - 11:00 am |
Departure Lounge |
Sponsored by:
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