Saturday, February 7^th

 6:30 - 9:30 pm

 Cocktail & Dinner Party (Brand Marketers Only)

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Sunday, February 8^th: Arrival Day

8:30 am - 3:00 pm

Brand Marketers Only Meeting

Breakfast Presentation: Mike Peralta, SVP North America Sales and Global Accounts, AOL's    Platform-A

Lunch Presentation: Frank Barbieri, CEO and Founder, Transpera

3:00 - 8:00 pm

Summit Registration Desk

5:45 - 7:00 pm

Sponsored Media Presentations
(Brand Marketers Only)

Dimitry Ioffe, CEO/Founder, The Visionaire Group

Jim Calhoun, CEO, PopularMedia

7:00 - 9:30 pm

Opening Reception

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9:30 - 11:30 pm

After Hours Reception

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Monday, February 9^th: Opening Day

7:00 am - 5:00 pm

WiFi Lounge

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8:00 - 9:00 am

Sponsored Presentations & Breakfast (Brand Marketers Only)

Rick Bruner, Head of Research, DoubleClick

Jodi Kahn, EVP, iVillage Network

8:00 - 9:00 am


9:00 - 9:30 am

Industry Participant Breakfast

Networking Break

9:30 - 10:30 am

Welcome & Opening Keynote: "Context Matters: The Return of Relevance and Engagement in Digital Marketing's Next Stage"
Presenter: Jeff Glueck, CMO, Travelocity

With the economy plunging into a recession, online and search marketing are the fastest-growing segments of the industry but remain years away from displacing traditional media for major advertising dollars. Meanwhile, worried marketers focus shrinking budgets on the easiest-to-measure and accountable media to drive ROI. But are marketers measuring ROI properly, online or off? As major brands shift dollars to digital, are they delivering on the web's promise to move beyond shotgun blasts of mass-market messages to more relevant, engaging interactions with customers?

In this keynote address, Travelocity CMO Jeff Glueck will challenge the usefulness of spraying banners by the ton at demographically appropriate audiences, arguing that effective online advertising must instead rise to the level of the best magazine advertising, where readers turn to their favorite magazines as much for the ads as for the articles.

The good news? Hope abounds for new digital marketing models, including behavioral targeting, smarter search, media buys that focus ads in context, new ad platforms on ecommerce and comparison sites, and interest-based social community sites where users go to research their purchases. 

10:30 - 11:30 am

Crystal Ball Debate: "What's Going to Happen in 2009?"
Presenters: Nick Denton, President, Gawker Media
Geoff Ramsey, CEO, Co-Founder, eMarketer
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia & CMO Executive Summits

The world is changing around us, and the rate of change accelerates weekly with a new president, a crashing economy, ever-changing customer behavior, and a splintering media landscape. Wherever you work in marketing, advertising, and media, you probably feel like George Jetson on a treadmill gone berserk: "Jane! Stop this crazy thing!"

Gloomy predictions abound for the state of advertising and media in 2009: "2009 is going to be a bloodbath" for traditional media, according to "Here Comes Everybody" author Clay Shirky. Magna predicts a 4.5 percent decline in U.S. advertising spend, with others making even more dire predictions.

Others see good times for digital media coming as cost- and ROIconscious advertisers transfer spray-and-pray television dollars to more accountable advertising. Publicis Groupe CEO Maurice Lévy expects that 15 percent of the global ad spend - and 25 percent of his company's revenue - will be digital by 2010.

While agencies and many online publishers worry about a severe revenue decline, savvy marketers whose budgets haven't been slashed - and there are a few of them out there - are seeing new ways to get more bang for their buck in an environment where they can get premium media at bargain prices.

So what's going to happen?

How long will the recession last and how bad will it get? Who will prove to be the big winners and the biggest losers in the fallout? Will video continue its amazing growth spurt, and will brands and agencies finally wrap their arms around how social media changes the game? After a decade of astonishing growth, will Google finally have to trim its sales? Will Yahoo find a new owner to bookend its shiny new CEO? Is there quality scale to be found for advertisers at all?
 
To help us make sense of the media maze, we've invited two industry thought leaders to share their perspectives and predictions in a main stage debate.

Bring your own questions and predictions for what is sure to be a spirited session!

11:30 am - 12:00 pm

Networking Break

12:00 - 1:30 pm

One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards!

1:30 pm

Boxed Lunches

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2:00 pm

Recreational Activities

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6:00 - 7:30 pm

Cocktail Reception

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7:30 - 9:30 pm

Dinner

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9:30 - 11:30 pm

After-Dinner Reception

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Tuesday, February 10^th

7:00 am - 5:00 pm

WiFi Lounge

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8:00 - 9:00 am

Sponsored Presentations & Breakfast (Brand Marketers Only)

Pam Horan, President, Online Publishers Association

Robert Tas, CEO and President, Sportgenic

Upstream Seller Breakfast @ iMedia: "Digital 3.0: The New Sales DNA of 2009"
Presenter: Doug Weaver, Founder & CEO, Upstream Group, Inc. / iMedia Senior Analyst

Industry Participant Breakfast

Networking Break

9:30 - 10:30 am

Opening Remarks & Keynote: "Are We Thinking Big Enough?"
Presenter: Renny Gleeson, Global Director of Interactive Strategies, Wieden + Kennedy

From beer to jeans, movies to mobile devices, deodorant to sneakers, marketers from the world's biggest brands grapple daily with the opportunities and challenges of the digital revolution. But neither these marketers nor the agencies that serve them are thinking big enough as they seek out answers to digital questions - questions that will never be solved simply by streamlined IOs, web-based analytics dashboards, or even bigger digital budgets. 

You can tell a lot about the way your brand fits into the overall digital  mix by asking yourself one simple question: What is my next job at the company?

Drawing from his years of experience on the agency, client, and publisher sides, Wieden + Kennedy's Renny Gleeson will re-evaluate the fundamentals of digital marketing, our real challenges, what business goals should be and how to staff to meet them, how digital reinforces brand messages but forces marketers to redefine them, and how to structure a marketing organization to win big. He'll lay out his principles for the ideal mix of campaign and conversation in interactive media and explore whether there really is such a thing as an interactive brand manager, or if there should be.

Fourteen years into the commercially available internet, we're starting to see what digital success looks like, and that leaves us with one key dilemma: Is branding good enough anymore? 

10:30 - 11:30 am

Roundtable Discussions
TOPIC A: Emerging technology: What's next?
TOPIC B: Budgeting for digital: What's the process?
TOPIC C: Targeting: What are you looking for?
TOPIC D: Metrics: The Tower of Babel?
TOPIC E: Recession: Stretching digital media dollars?

11:30 am - 12:00 pm

Break

12:00 - 12:30 pm

12:30 - 1:00 pm

Spotlights  

A: "Using Mobile to Win Consumers and Influence People"
Presenter: Zaw Thet, CEO, 4INFO

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B: "Better Together! Overlapping a Creative Strategy With Actionable Analytics"
Presenter: Dean Donaldson, Digital Experience Strategist, Eyeblaster

C: "Make the Shift from Buying Impressions to Leading Your Tribe"
Presenter: Toby Gabriner, President, Tribal Fusion
Henk van Niekerk, VP, Publisher Network, Tribal Fusion

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 1:00 - 2:30 pm

Lunch

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2:30 - 3:30 pm

iMedia's NEW Marketing Interventions
Not a normal breakout, not a completed case study, not another set of PowerPoint presentations, in iMedia's new "Marketing Interventions" we bring concrete marketing problems together with solutions. Each Intervention features brand judges onstage and a specific problem that "interventionists" pitch to solve, followed by a rough-and-tumble discussion among judges, interventionists and the audience. Don't miss these intense working group sessions!

"Online Video"
Many experts have said 2009 will be year of online video. Everyone is obsessed with it, but for many brands, online video simply doesn't work. Is it because they can't find enough premium inventory against which to target their premium creative. What does the online video future hold for your brand?
Interventionists: Danny Fishman, President, BBE
Randy Kilgore, CRO, Tremor Media
Judges: Jerry Courtney, Group Manager, Corporate Multi-Media, Target
Kevin Doohan, Director, Digital Marketing, Red Bull
Moderator: Mark Naples, Managing Partner, WIT Strategy

"Social Media"
Social Media is not for every brand, but some have enjoyed tremendous success and conducted seamlessly efficient campaigns in social media. What has worked for them, and how? 
Interventionists: Chris Cunningham, CEO and Founder, appssavvy
David A. Yovanno, CEO, Gigya
Judges: Sean Cheyney, VP, Marketing & Business Development, Accuquote
Kofi Dwinfour, Senior Marketing Manager, Digital Media Marketing, A&E Television Networks
Brian Lipman, Manager, Interactive Marketing, ConAgra Foods
Moderator: Masha Geller, Content Director, iMedia Summits

"Multi-Channel Integration"
Media buying is still a zero sum game. There are only so many dollars to spread across the media for any given campaign or company. How can marketers (especially retailers), get truly relevant and beneficial multi-channel media opportunities from media companies
Interventionists: Sean O'Neal, CRO, Datran Media
Chris Tolles, CEO, Topix
Judges: Doug Chavez, Senior Manager, Digital Marketing, Del Monte Foods
Gordon Paddison, Founder + Principal, Stradella
Moderator: John Durham, CEO/Managing Partner, Catalyst: SF

3:30 - 3:45 pm

Transition Break

3:45 - 4:45 pm

Closing Power Panel: “The Next Hundred Days: Acting in the Face of Crisis”
Presenters: Jerry Courtney, Group Manager, Corporate Multi-Media, Target
Thomas J. Deierlein, SVP, Global Corporate Development, Millward Brown
Doug Weaver, Founder & CEO, Upstream Group, Inc. / iMedia Senior Analyst
Moderator: John Durham, CEO/Managing Partner, Catalyst:SF

Brand Marketers Only Feedback Meeting

4:30 - 7:00 pm

Shipping Desk

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6:00 - 7:30 pm

Cocktail Reception

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7:30 - 9:30 pm

Dinner

9:30 - 11:30 pm

After Dinner Reception

Join IAC Ad Solutions and John Heffron, winner of NBC's Last Comic Standing: Season 2, for The Last Laugh

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Wednesday, February 12^th: Departure Day

6:00 am - 12:00 pm

 Airport Shuttles

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7:30 - 11:00 am

Shipping Desk

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7:30 - 11:00 am

Departure Lounge

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