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Saturday, March 21st |
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6:30 - 9:30 pm |
Mobile Boot Camp Cocktail & Dinner Party |
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Sunday, March 22nd: Mobile Boot Camp & Arrival Day |
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8:30 am - 9:30 am |
Sponsored Presentations & Breakfast |
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9:30 am - 10:30 am
10:30 - 11:15 am
11:15 - 11:30 am
11:30 am - 12:00 pm
12:00 - 1:30 pm
1:30 - 2:00 pm
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MOBILE BOOT CAMP
Keynote: "Mobile Marketing: the Big Picture"
Presenters: John Hadl, Managing Partner & Founder, Brand in Hand
Gene Keenan, VP of Mobile Services, Isobar Global
Getting Started: “Myths and Realities of Mobile Planning”
Presenter: Paran Johar, CMO, JumpTap
Networking Break
“How to Rev-Up Brand Engagement with Mobile: A Case Study of NHL Mobile”
Presenter: Ty Braswell, Founder, Creative Digital Strategies
Sponsored Presentation & Lunch
Creative Showcase: "Inspirational and Innovative Use of Mobile"
Presenter: Derek Handley, CEO, Founder, The Hyperfactory
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2:00 - 3:00 pm
3:00 - 3:30 pm |
Panel: "Mobile Measurement: Which Numbers Count and Why"
Panelists: Eric Bader, President, Brand in Hand
Tony Nethercutt, VP of Sales, AdMob
Mike Wehrs, President and CEO, Mobile Marketing Association
Moderator: Larry Harris, CEO, Ansible Mobile
Mobile Boot Camp Closing Discussion: "Where to Go From Here?"
Mobile Boot Camp Board
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia & CMO Executive Summits |
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3:00 - 8:00 pm
5:45 - 7:00 pm
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BREAKTHROUGH BEGINS
Summit Registration Desk
Sponsored Presentations
Matt Wasserlauf, CEO, BBE & Joe Gallagher, EVP of Sales, BBE
Chris Young, CEO, Digital Broadcasting Group & Damon Bethel, EVP, Strategic Planning & Business Development, Digital Broadcasting Group |
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7:00 - 10:00 pm |
Opening Reception |
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Monday, March 23rd: Opening Day |
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7:00 am - 5:00 pm |
WiFi Lounge |
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8:00 - 9:00 am |
Sponsored Presentations & Breakfast
Carter Brokaw, Chief Revenue Officer, Meebo & Daniel Bernstein, Director of Business Development, Meebo
Dave Yovanno, CEO, Gigya |
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8:00 - 9:00 am
9:00 - 9:30 am |
Industry Participant Breakfast & Presentation: “The Revenue Dream Team: How to Create Alignment Between Sales and Ad Operations To Drive Sales”
Presenter: Lorne Brown, Founder, Operative
Steve Patrizi, Director of Advertising Sales, LinkedIn
Ro Choy, Chief Revenue Officer, RockYou
John Piccone,SVP, HealtiNation
Networking Break |
Sponsored by:
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9:30 - 10:30 am |
Welcome & Opening Keynote: “Advertising & Innovation: Fusing the Big Idea with the Business”
Presenters: Lars Bastholm, Co-Chief Creative Officer and Tom Bedecarré, CEO, AKQA |
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10:30 - 11:45 am |
Mosaic Session
In this exciting 75 minute session you'll get a fast-paced series of case studies and useful takes on what's moving the needle when it comes to innovative marketing and advertising in new technology platforms.
Presenters: John Keck, SVP/Emerging Media, DONER
Jeremy Lockhorn, Director of Emerging Media, Razorfish
Shelly Palmer, Managing Director, Advanced Media Ventures Group LLC
Steve Rubel, SVP, Director of Insights, Edelman Digital / Author of the Micro Persuasion blog
Rodney Rumford, CEO, Gravitational Media
Marc Ruxin, EVP, Chief Innovation Officer, McCann Worldgroup San Francisco
Lori H. Schwartz, SVP, Director, Interpublic Emerging Media Lab
Mike Wehrs, President and CEO, Mobile Marketing Association
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11:45 am - 12:00 pm |
Networking Break |
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12:00 - 1:30 pm |
One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards! |
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1:30 pm
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Boxed Lunches |
Sponsored by:
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2:00 pm
2:00 - 3:30 pm |
Recreational Activities
Recreation Workshop: "Shelly Palmer's Digital Power User Crash Course”
Presenter: Shelly Palmer, Managing Director, Advanced Media Ventures Group LLC |
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6:00 - 7:30 pm |
Cocktail Reception |
Sponsored by:
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7:30 - 10:00 pm |
Dinner & Guest Speaker: "Dr. Wells and NGS 'Breakthrough' the Paths of Migration"
Presenter: Dr. Spencer Wells |
Sponsored by:
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Tuesday, March 24th |
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7:00 am - 5:00 pm |
WiFi Lounge |
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8:00 - 9:00 am |
Sponsored Presentations & Breakfast
Lisa Marino, VP of Sales, RockYou
Jared Iwata, Director of Ad Sales Strategy, Verizon & Joseph Kearney, Mobile Advertising, Verizon |
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8:00 - 9:00 am
9:00 - 9:30 am
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Industry Participant Breakfast
Networking Break |
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9:30 - 10:15 am |
Opening Remarks & Keynote: “How Semantics Improve Brand Safety and Ad Relevance”
Presenter: David Crystal, Linguist, Author, Linguistic Advisor to ad pepper media
Semantics and how it improves the relevance of online advertising and brand safety. |
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10:15 - 10:45 am |
Insight Presentation: "The Surprising Power of Social Media Metrics"
Presenter: David Smith, CEO, Mediasmith, Inc. |
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10:45 - 11:00 am |
Transition Break |
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11:00 - 11:30 am
11:30 am - 12:00 pm |
Spotlights
A: "Advertising on the Go: Understanding Mobile Advertising Effectiveness"
Presenter: Mark Donovan, SVP, Mobile & Sr. Analyst, comScore, Inc.
“I’ll Show You the [Video] Proof if You Show Me the [TV] Money”
Presenter: Tania Yuki, Sr. Product Manager, comScore, Inc.
B: “The Art and Science of Effective Online Video Advertising: Measuring What Matters”
Presenter: Shane Steele, VP of Marketing, Tremor Media
C: “Effective Customer Engagement”
Presenter: Cheryl Lucanegro, SVP of Advertising Sales, Pandora |
Sponsored by:
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Spotlights (Repeated) |
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12:00 - 1:00 pm |
Master Classes
A: "Kraft, CoverGirl, Mobile Marketing, and CPG"
Presenters: Adam Broitman, Director of Strategy and Ringleader, crayon
Lara Green, Digital Marketing Manager, P&G Cosmetics
Ed Kaczmarek, Director of Innovation, New Services, Kraft
B: “When to Innovate and How to Sell Innovation"
Presenters: John Durham, CEO/Managing Partner, Catalyst: SF
Marc Ruxin, EVP, Chief Innovation Officer, McCann Worldgroup San Francisco
C: "You Think You Know Video? You Have No Idea"
Presenters: Jeremy Lockhorn, Director of Emerging Media, Razorfish
Julie Ruvolo, Co-Founder, Solvate / Madison Avenue Contributor for VentureBeat
D: “Social Math: Understanding How Best to Spend Your Social Media Budgets”
Presenters: Courtney Costelnock, Digital Marketing Manager, Anheuser-Busch, InBev
Jeff Ragovin, VP, Sales and Bus. Dev., Buddy Media
E: “Your Social Marketing Checklist”
Presenters: Anu Ghandi, Director of Marketing, Consumer Markets, American Heart Association
Steve Rubel, SVP, Director of Insights, Edelman Digital / Author of the Micro Persuasion blog
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1:00 - 2:30 pm |
Lunch |
Sponsored by:
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2:30 - 3:30 pm |
Master Classes
F: "Digital Out-of-Home: Connecting with Consumers on the Path to Purchase"
Presenters: Rob Gorrie, President & Founder, ADCENTRICITY, Inc.
David Mear, Media Supervisor, Cheil Communications
Derek Neal, Creative Director, Cheil Communications
G: “Mobile Strategies in Action: Axe & Continental Airlines"
Presenters: Alec Andronikov, CEO “Chief Mobilizer,” MoVoxx, Inc.
Colleen Aranda, Manager, Interactive Marketing, Continental Airlines
Michael Chang, CEO and Founder, Greystripe, Inc.
Anne Jensen, Brand Building Director, Unilever
H: "Facebook Apps: Tapping the Online Community for Brands"
Presenters: Tamara Bousquet, Media Director, MEA Digital
Lauren Boyer, Partner, Chief Global Strategist, Underscore Marketing
Chris Cunningham, CEO and Founder, appssavvy
I: “Brands and the Casual Gamer”
Presenters: Elizabeth Francis, CMO, Intelligent Beauty
Jay Krihak, Senior Partner, Group Media Director and Gaming Innovation, MEC Interaction
Ty Levine, VP Marketing, NeoEdge Networks
J: "How Twitter Changes the Rules of Branding & Marketing"
Presenters: Christi Day, Online Spokesperson and Emerging Media Specialist, Southwest Airlines
Rodney Rumford, CEO, Gravitational Media
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3:30 - 3:45 pm |
Transition Break |
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3:45 - 4:45 pm |
Closing Keynote: "The 11 Dimensions of Game-Focused Brand Enhancement"
Presenter: Nolan Bushnell, Chairman of the Board, NeoEdge Networks
The inventor of Pong, Founder of Atari as well As Chuck E. Cheese on innovation in business. |
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6:00 - 7:30 pm |
Cocktail Reception |
Sponsored by:
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7:30 - 10:00 pm |
Dinner |
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Wednesday, March 25th: Departure Day |
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7:30 - 11:00 am |
Departure Lounge |
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