Day 1 | Monday 8th March 2010
17.00 -- 17.10
A welcome from iMedia and Chairperson’s opening remarks
17.10 -- 18.00
The value of brand identity and iconography in a changing media landscape
Jeanie Bergin, Founder, Thinking WIDE
Spotlight presentation: Key trends in mobile advertising
Jonathan Abrahams, Brand Sales Director, AdMob
18.15 -- 18.45
A view from the top: The future of marketing in the age of the engaged consumer
Hear one business leader’s vision for marketing effectiveness in a time when consumers are demanding more for less and are more engaged and proactive online than ever before.
Joe Cohen, CEO, Seatwave.com
18.45 -- 19.15
What words are worth: Semantics meets online advertising
David Crystal, Linguist, Author, Editor & iSense Inventor, ad pepper media International NV.
19.15 -- 19.30
David Crystal book signing
19.30 -- 21.00
Evening dinner
21.00 -- 23.00
Networking drinks sponsord by Vibrant Media
Day 2 | Tuesday 9th March
08.45 -- 09.50
Sponsored breakfast presentations
Begin your day with a hearty breakfast and a look at some innovative solutions and online platforms in the market.
(08.45) The evolving online display landscape and ad network 4.0 by Tim Brown, European General Manager, Tribal Fusion
(09.20) How can mobile drive multichannel marketing? by Westley Gillard, Head of Brand Business Development, UK, Velti
10.00 -- 10.15
Chairperson’s morning welcome
10.15 -- 11.15
Scott Gallacher, Chairman – Digital Marketing Network, The Marketing Society
Asad Rehman, Global Communications Planning Director, Unilever
James Davey, Head of Online Marketing, New Look
David Chalmers, Head of Digital Marketing, Cisco Europe
11.15 -- 11.45
Networking break
11.45 -- 12.15 | 12.20 -- 12.50
Delegates are split into smaller groups for two 30 minute opportunities to sample new technologies and concepts that could enhance your ability to communicate and inspire today’s consumers. Delegates will attend choice of two 30 minute workshops from the options below:
1. Refocusing the blurring lines of Media by Eyeblaster
2. Semantics and its online advertising and brand safety applications by ad pepper media International NV
3. Listening 2.0 activating social media Across the Enterprise by Converseon 4. How location makes the difference in mobile advertising by NAVTEQ
5. What digital consumers really want: revealed in a global survey by Worldwide Partners, inc.
12.50 -- 13.30
Time allocated for an office catch-up or to arrange your own one-to-one meetings
13.30 -- 14.30
Networking buffet lunch
Sponsored presentation from Unanimis & ASOS.com
14.50 -- 15.50
Driving digital marketing innovations in your business to enhance consumer engagement
Giles Horton, VP Marketing
Paul Thompson, Head of Planning and Strategy, Yahoo!
Nick Jones, Head of Interactive Services, COI
15.50 -- 16.20
Networking break
16.20 -- 17.40
Interactive round tables (including a 20 minute break)
Creating connected brands
Paul Doleman, CEO, iCrossing
The power of peer-to-peer advertising
Alexander Miller, Advertising Sales Team Leader UK, Ciao
Social media disrupting the conventional marketing model
Nick Gill, Head of Planning, Five by Five
Real-time digital copy clinic
Catherine Toole, CEO, Sticky Content Ltd
Web video's new frontiers
Simon Walton, Executive Producer, Silverstream TV
How does growing the digital economy grow your profitability?
Justin Cooke, CEO, Fortune Cookie, Chair, BIMA
17.45 -- 18.45
Brands only closed-door discussions
This is an opportunity for our brand attendees to engage in frank conversations with their peers and discover how they are approaching similar challenges in different contexts.
Round table topics and facilitators:
-- How to spend smart not more by making the most of your marketing budget by Vincent Potier, Marketing Director, Vonage
-- Successful engagement in social media by Georges-Edouard Dias, Head of L'Oreal Digital Business Group, L'Oreal
-- Organising and managing internal knowledge and skills for the new digital environment by Simon Shipley, EMEA Communication Strategy Manager, Intel
-- Building long term value from your online activities by Sasha Berson, Online Marketing Director, eBay
-- Putting the consumer at the heart of your marketing activities, British Gas
18.45 -- 19.30
Pre-dinner drinks including a 20 minute presentation sponsored by Sticky Content
Six dreadful dates and what they taught me about digital content
Catherine Toole, CEO, Sticky Content
19.30 -- 21.00
Evening dinner including a 20 minute presentation sponsored by Reality Digital
Social Media Optimisation (SMO): A necessity not a nicety
Rob Proctor, Head of EMEA & Peter Goold, Head of Optimisation Services, Reality Digital
21.00 -- late
Drinks reception and networking
Day 3 | Wednesday 10th March 2010
08.45 -- 9.45
Breakfast presentations
§ Innovate with your brand in today’s (global) online market by Cameron Yuill, Founder & CEO, Adgent 007
§ Engagement in Context: Understanding the brand value of rich media and how it’s impacted by environment by Troy Young, Chief Marketing Officer, VideoEgg, Inc.
09.50 -- 10.40
Networking break Spil Games, including time to check out
Chairperson’s remarks
11.10 -- 11.30
Creating and building markets by being an online disrupter
Simon Calver, CEO, LOVEFiLM International
11.30 -- 11.50
Brand case study sponsored by Communispace
11.50 -- 12.50
Brand insights and Q&A: Enhancing brand experience through active collaboration, creativity and innovation
Steven Canvin, Global Marketing Manager, Lego Mindstorm
Why audience-centric targeting is the key to effective online campaigns
Jeff Hirsch, President and CEO, AudienceScience
13.10 -- 14.20
Networking lunch sponsored by AudienceScience
14.20
Thanks to our Sponsors:
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