Monday 11th May 2009

15.00: Registration opens

17:30 -- 18.00: Welcome from iMedia, and chairperson's opening remarks

With: Jeremy Hill, Founder, Henderson Kite

18.00 -- 19.00: Open Room Debate: "Examining the impact Google is having on agencies, clients and media owners."

Can we actually view their impact positively? Is it time for agencies to 'up their game' as Google continue to excel in analytics, innovation, performance-based renumeration and transparency? How can agencies respond? This session isn't designed to 'bash' Google but highlight how agencies need to step up to the challenges in hand. 

Moderator: Mark Linder, Global Client Leader -- WPP Group

19:00 -- 19:30: "What words are worth -- semantics meets online advertising" (sponsored by ad pepper)

Professor David Crystal's specialist subjects are language and the internet. His pioneering linguistics work on the Sense Engine™, which resulted in the first ever patents for the semantic analysis of online content by computers, now powers the world’s first semantic ad network, the iSense Network. Professor Crystal delivers insights into the way language and meaning are constructed, reveals how this knowledge allows the 'semantic targeting' of advertisements with improved brand safety for online advertisers and also uncovers some of the deficiencies of contextual targeting.

With: David Crystal, Linguist, Author, Editor and iSense Inventor -- ad pepper media International NV

19.30 -- 21.00: Evening networking dinner

21.00 -- late: Drinks and networking reception

Tuesday 12th May 2009

08.45 -- 09.45: Digital case studies over breakfast

10.00 -- 10.15: Chairperson's welcome

With: Jeremy Hill, Founder & Managing Director, Henderson Kite

10.15 -- 11.15: "Staying one step ahead of the advertising evolution"
The panel will debate some of the most important issues affecting our industry:

• What impact will social media ultimately have on advertisers, and how will it alter the way they do business? 
• How do you build a believable brand today and what role does digital play?
• What will enable us to better measure media effectiveness for clients?

With:          John V. Willshire, Head of Innovation -- PHD
                  Syed Naqvi, Head of Content Delivery -- Grey London   
                  Paul Graham, Partner -- Anomaly UK
                  Laurent Ezekiel, Worldwide Client Services Director -- LBi 

11.15 -- 11.45: Networking break

11.45 -- 12.15: Digital Workshops

"A 30 minute opportunity to sample hands-on, new technologies and concepts that will enhance your ability to deliver better work more effectively to today's consumers. Choose TWO 30 minute sessions from four options":

1. Dynamic Logic
2. Eyeblaster
3. Right Media
4. Unicast
5. ad pepper 
 
 
12.20 -- 12.50: Workshops (continued). Your second choice from four workshop options 

13.00 -- 13:30: Boxed lunches, before coaches leave for afternoon activities

14.30 -- 17.30: A networking afternoon at the races with your fellow delegates

17.45 -- 18.45: Agency closed-door discussions

A unique opportunity just for our agency delegates to debate the key issues sensitive to their business. This is the opportunity to really open up candidly and share ideas and knowledge. There are four different informal 'tables' to join depending on what interests you most:

1. "The challenges of permission-based marketing and how we better utilise email and databases" -- Led by Mike Colling, Managing Director -- MC&C

2. "Building believable brands" -- Led by Laurent Ezekiel, Worldwide Client Services Director -- LBi

3. "Social media: Turning branded utility into social utility" -- Led by Sebastien Dreyfus, Chief Executive Officer -- Publicis Modem  

3. "The agency's role in social media" -- Led by Graeme Wood, Planning Director -- Zed Media

19.00 -- 19.30: Pre-dinner drinks

19.30 -- 21.00: Evening dinner

21:00 -- Late: Drinks reception and entertainment

Wednesday 13th May 2009

08.45 -- 09.45: Digital case studies over breakfast

10.00 -- 10.15: Chairperson's opening and recap

With: Jeremy Hill, Founder & Managing Director, Henderson Kite

10.15 -- 11.00: KEYNOTE SPEAKER PRESENTATION: "The impact digital is having on the relationship between media owners, brands and agencies."

With:  Luke Johnson, Chairman of Channel 4 and co-founder of Superbrands.

11.00 -- 11.45: Networking break (including time to check out)

11.45 -- 12.45: Room Breakout Session: "How is digital media transforming the current ad model, and what is the future for ad and media planning?"

Tables will have 40 minutes to discuss and debate the answers and a moderator will then approach individuals for their thoughts. This is an open platform to share ideas and your opinion is valued, ensuring everyone plays a role. 

12.45 -- 14.00: Networking Lunch

14.00 -- 15:00: Innovative Media Focus: "Innovation in Media: Where next?"

What will campaigns have to do to stand out in recession-hit 2009? Who is developing new technologies to be reckoned with? And how can agencies best work with new innovations to deliver brilliant messages that work for their clients?

Moderator:   Suzanne Moorey-Denham, Global Head of Digital Solutions -- Dynamic Logic
Panel:         Jean Paul Edwards, Executive Director, Futures -- OMD UK
                  Jerry Lloyd-Williams, Director of Digital Strategy -- Mediacom  
                  Richard Wheaton, Managing Director -- Neo@Ogilvy
                  Amelia Torode, Head of Digital Strategy -- VCCP

15:00 -- 15.15: 24 hour campaign results with Admob

Admob present the results of their live mobile campaigns that ran during the Summit, with suggestions for delivering more cost-effective mobile campaigns 

15:15 -- 15:45 "What we didn't talk about!"

This is a moderated open mic session that allows delegates to share thoughts on anything they feel should be examined in greater detail, or was not raised. It is an open platform designed to allow people to continue the debate long beyond the Summit's conclusion.

Moderator: Chris Nuenar, SVP Agency Relations -- Acceleration

15.45: Summit closes