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Monday, April 27: Opening Day |
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1:00 - 5:30 pm |
Summit Registration Desk |
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1:00 - 2:00 pm
2:00 - 2:45 pm |
Sponsor Tabletops
Welcome Remarks & OEM Keynote: "Subaru: A Customer First Approach to Marketing”
Presented by: DeLu Jackson, National Manager, Digital & Direct Marketing, Subaru of America |
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2:45 - 3:30 pm |
"Strategic Insights"
Research and case studies on the advantages of reaching a highly qualified in-market audience through behavioral and contextual targeting, as well as updated data on retention page and sponsorship effectiveness.
Presented by: Joe Kyriakoza, VP, Strategic Insights, Jumpstart Automotive Media
Regina Sebring, VP, Behavioral Targeting Solutions, AudienceScience
Moderator: Grant Whitmore, GM, Publisher & Business Development, Jumpstart Automotive Media |
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3:30 - 4:00 pm |
Break & Sponsor Tabletops |
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4:00 - 4:30 pm |
Exclusive Driving Interactive Consumer Poll: "Navigating the Mind of the Elusive In-Market Car Shopper"
Presented by: Michael Bach, Founder & CEO, Survey.com |
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4:30 - 5:30 pm |
In-Market Consumer Focus Group (On Stage!)
Presented by: Amy Buckner, Managing Partner & Co-Founder, AnswerLab
Ann Palmer, Interactive Marketing, American Honda Motor Co., Inc. |
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5:30 - 7:00 pm |
Cocktail Reception |
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7:00 - 9:00 pm |
Dinner & Special Guest Speaker: “Sig Alert on the Digital Highway?”
Jim Smith, Chairman, Chief Cook & Bottlewasher, Ground Zero |
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Tuesday, April 28 |
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8:00 am - 12:30 pm |
Summit Registration Desk |
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8:30 - 9:30 am |
Breakfast & Sponsor Tabletops |
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9:30 - 10:15 am |
Opening Remarks & Dealer Keynote: "Is There Growth in Automotive?"
Presented by: Rachel M. Richards, VP, Retail Strategy, Sonic Automotive, Incorporated |
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10:15 - 10:45 am
10:45 - 11:30 am |
TNS Overview of Interactive Marketing Trends in Automotive: TNS CEO takes the audience through current data on automotive media spend, online consumer behavior, and social media behavior captured from TNS Media Intelligence, TNS Compete, and TNS Cymphony.
Presented by: Dean DeBiase, CEO, TNS Media
"Social Media Impact on Lower Funnel Activity"
Presented by: Anisha Ahluwalia, Associate Director, Denuo
Grant Owens, Account Planning Director, Razorfish |
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11:30 - 11:45 am |
Break & Sponsor Tabletops |
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11:45 am - 12:30 pm |
Case Studies: “Communicating Affordable Luxury”
Mercedes/Real Girls Media Campaign:
Presented by: Anupa Bhise, Supervisor of Internet Marketing, Mercedes-Benz
Kate Thorp, CEO, Real Girls Media Network, Inc.
The Genesis of a Successful Digital Car Campaign:
Presented by: Michael Hayes, EVP, Managing Director, Digital Communications, Initiative |
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12:30 - 2:00 pm |
Lunch |
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2:00 - 2:45 pm |
Creative Panel: "Latest & Greatest Digital Campaigns"
USA Network and Omelet Build Online Success that Goes Beyond Clicks and Views:
Presented by: Steven Amato, Partner, Omlet
Jesse Redniss, VP Digital, USA Networks
Acura TL's Message of Power:
Presented by: Meridee Alter, SVP, Media Director, RPA |
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2:45 - 3:00 pm
3:00 - 4:30 pm
4:30 - 6:00 pm |
Break
Agency Shoot-Out! “Renault’s Laguna Coupe”
Publicis Modem and Moxie Interactive vie for a fictional automotive digital campaign, with an all-star OEM executive judges panel.
Justin Archer, Creative Director; and Paul Santello, SVP, Group Communications Director, Moxie Interactive
Steve Farrell, EVP/Executive Creative Director, Publicis Modem East
Judges: Glenn Drake, Sales and Marketing Manager, Jaguar/Land Rover
David Harris, Sr. Advertising Manager, Suzuki
Ann Palmer, Interactive Marketing, American Honda Motor Co., Inc.
Charlie Taylor, GM, Digital Marketing and Motorsports, Volkswagen Group of America, Inc.
Closing Reception & Gift Bags |
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