May 17-20, 2009  |  Austin, Texas
EVENT INFO

iMedia Agency Summit Schedule
"Blurring Lines – Conquering Converging Media"

Saturday, May 16th
6:30 - 9:30 pm Cocktail/Dinner Party
(Agency Only Meeting/Agency Attendees Only)
Sunday, May 17th: Arrival Day
8:30 - 2:00 pm

Agency Only Meeting

Breakfast Presentation: Miles Dennison, VP, National Sales Director, Tremor Media & Shane Steele, VP, Marketing, Tremor Media

Lunch Presentation: Scott Steiner, Regional Sales Manager, Casale Media

3:00 - 8:00 pm Summit Registration Desk Open
5:45 - 7:00 pm

Sponsored Media Presentations (Agency Attendees Only)

Chris Cunningham, CEO/Founder, appssavvy

Chris Young, CEO, Digital Broadcasting Group & Danny Fishman, President, Digital Broadcasing Group

7:00 - 9:30 pm Opening Reception

 Sponsored by:

9:30 - 11:30 pm

After-Hours Reception & Special Performance
The Ephriam Owens Experience brought to you by Datran Media.

Sponsored by:

Monday, May 18th: Opening Day

7:00 am - 5:00 pm

8:00 - 9:00 am

WiFi Lounge

Sponsored Presentations & Breakfast (Agency Attendees Only)

Ari Paparo, Group Product Manager, Advertiser Products, DoubleClick

Tod Sacerdoti, CEO/Co-Founder, BrightRoll & Charlie Whittingham, VP Sales, BrightRoll

 
 8:00 - 9:00 am

Industry Participant Breakfast: “Disrupt – Speak Out – Invoke Change”
We’ve hit the bottom… How do you grow revenue now that you’ve cut to the bone?
Presenters:
Lorne Brown, Founder and VP Sales; Mike Hard, EVP Sales and Marketing, Operative

Sponsored by:

9:00 - 9:30 am

Networking Break

9:30 - 10:30 am

Welcome & Opening Power Panel: “Trading Places! – Better… Easier… Smarter…"
The first anniversary of our celebration of the differences between agencies and publishers and how they can work together better.
Panelists:
Kendall Allen, Founder, Influence Collective, LLC.
David Blumenfeld, SVP of Strategy & Business Development, JiWire
Carter Brokaw, CRO, Meebo
Liberty Carras, SVP of Sales, CNNMoney.com
Eric Porres, Founding Partner, COO, Underscore Marketing
Michael Rosen, EVP & CRO, Babelgum
Allen Stern, VP, Media Director, Agency.com
Kerri Vickers, Media Director, MediaCom Interaction
Moderator: John Durham, CEO/Managing Partner, Catalyst: SF

 
10:30 - 11:30 am

"Privacy and Data Ownership – Who Owns What?"
Panelists: Larry Allen, President, Yieldex
Dorothy Atwood, SVP, Public Policy and Chief Privacy Officer, AT&T Services, Inc.
Alan Chapell, President, Chapell & Associates
Omar Tawakol, CEO, BlueKai
Moderator: Michael Kassan, Principal, Media Link LLC

11:30 - 11:45 am Transition Break
11:45 - 1:00 pm One Minute Match-Ups
1:00 - 2:15 pm Lunch

 Sponsored by:

2:15 - 3:15 pm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


3:15 - 3:30 pm

Master Classes
A: "The State of Online Video"
Presenter: Daisy Whitney, Author, New Media Minute, TV Week

B: "Leveraging the Semantic Web"
Presenters: Patrick Shaughnessy, Media Supervisor, Starcom
Lori Xeller, Senior Director of Sales, Kontera 

C: "How Coca-Cola is Blurring the Lines Between Online Advertiser and Publisher"
Presenters: Mark Henneges, Media Director, studiocom
Michael La Kier, Director, My Coke Rewards
Moderator: Masha Geller, Content Director, iMedia Summits

D: "Reaching the Hispanic Market"
Presenters: Sergio “Sensei” Barrientos, Founder and Chief Creative Officer; and Matias Perel, Founder and CEO, Latin3

Transition Break

 
3:30 - 4:00 pm

Product Launch Presentation (Agency Attendees Only)
"Smart Ads.  Getting Even Smarter."

Presenter: Mitch Spolan, Vice President, North American Field Sales, Yahoo!

Sponsored by:

6:00 - 7:30 pm Cocktail Reception

Sponsored by:

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7:30 - 9:30 pm Dinner & Guest Speaker: “Boyd's Wild Chronicles”
Presenter: Boyd Matson, National Geographic
9:30 - 11:30 pm After-Dinner Reception

 Sponsored by:

Tuesday, May 19 th
7:00 am - 5:00 pm WiFi Lounge  

8:00 - 9:00 am

Sponsored Presentation & Breakfast (Agency Attendees Only)

Trulia, Presenter TBD

Marti Funk, VP Marketing and Client Solutions, Sportgenic

8:00 - 9:00 am Upstream Seller Breakfast @ iMedia: “Creative 3.0 – This Time With Feeling”
Presenter: Scot McLernon, President, Upstream Group, Inc.
8:00 - 9:00 am

Industry Participant Breakfast

9:00 - 9:30 am Networking Break
9:30 - 10:30 am Keynote
Presenter: Sam Gosling, Psychologist, Expert on Human Perception, Author of "Snoop: What Your Stuff Says About You."

 

10:30 - 10:45 am Transition Break  
10:45 - 11:15 am

Spotlights
A:
"Making Social Media Perform For Your Brand"
Presenter: Lisa Marino, VP of Sales, RockYou

 

 

B: “Mobile Advertising: How to Find Success For Your Brand”
Presenter: Tony Nethercutt, VP of Sales, AdMob

 

 

C: "Better Together! Overlapping a Creative Strategy With Actionable Analytics"
Presenter: Dean Donaldson, Digital Experience Strategist, Eyeblaster


Sponsored by:

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11:15 - 11:45 am Spotlights (Repeated)  
12:00 - 1:15 pm  Lunch  Sponsored by:
1:15 - 1:30 pm

Transition Break

 
1:30 - 2:45 pm One Minute Match-Ups
2:45 - 3:00 pm Transition Break  
3:00 - 4:00 pm Closing Power Panel: “Binary Marketplace?” 
Presenters: Kendall Allen, Founder, Influence Collective, LLC
Damon Bethel, EVP, Strategic Planning and Business Development, Digital Broadcasting Group
Andy Ellenthal, CEO, QuadrantONE
Sarah Fay, CEO, Aegis Media North America
Adam Gordon, CRO, Radar Online
Michael Kassan, Principal, Media Link LLC
Susan MacDermid, SVP Strategy, Real Branding
Moderators: John Durham, CEO/Managing Partner, Catalyst: SF
Scot McLernon, President, Upstream Group, Inc. 
 
4:30 - 700: pm Shipping Desk

Sponsored by:

6:00 - 7:30 pm Cocktail Reception   Sponsored by:
7:30 - 9:30 pm Dinner

 


 
Wednesday, May 20th
6:00 am - 12:00 pm Airport Shuttles

Sponsored by:

7:30 - 11:00 am Shipping Desk

 Sponsored by:

7:30 - 11:00 am Departure Lounge  Sponsored by:

Schedule - subject to change. Please check back often for updates.