Monday 7^th September

17.00 –
19.00

Delegate registration

19.00 – 19.45

Innovation Keynote

Innovation In Product Design: What’s Worked, What’s Coming Next And What Can You Do In Your Organisation?
·         Engaging consumers in product design: models for permanent idea capture and selection
·         Prototyping and testing: what are the steps that you need to take?
·         New collaboration models for product design
·         Insights into new software, technology and media that can contribute to innovative product design and development

Peter Williams, Chief Innovation Officer, Deloitte

19.45 – 22.00

Welcome dinner and networking

Tuesday 8^th September

08.00 - 09.00             

Breakfast Presentation *sponsored

Next Digital

09.00 - 09.45   

Marketing Leadership Keynote

Everything Starts With Internet: Analysing Online Behaviour And Sharing Insights Into The Future Of Media Engagement

09.45 – 10.30

Case Study Presentation

Integrating Social Media And Social Networking As Part Of A Brand's Overall Customer Relationship Management Strategy
·         How to devise and drive the social networking strategy in your organisation
·         Working on a successful integration in the entire business organisation
·         How can you actively listen to the online conversations that consumers are having with your brand and about your brand?
·         How to harness the conversation and listen, learn & leverage

10.30 – 10.45

Coffee break

10.45 – 12.00

Roundtable Discussion Groups
·         How can you successfully influence the purchase cycle?
·         What are the best tactics to brand successfully through digital channels?
·         What structural changes should agencies be considering to better serve their clients?
·         How does mobile marketing fit with other marketing channels?
·         What are the best product development strategies in the current economy?
·         How should social networking integrate with other marketing channels?

12.00 – 12.45

Spotlight Presentation 1 *

dgm

Spotlight Presentation 2*

eyeblaster

Spotlight Presentation 3 *

Traction

12.45 – 13.30

Spotlight Presentation 4 *

Communispace

Spotlight Presentation 5*

Optus

Spotlight Presentation 6 *

Q Group

13.30 – 14.30

Lunch

14.30

Social activities

19.00 – 19.45

Pre-dinner drinks reception

19.45 – 21.45

Dinner

21.45 – 22.30

After dinner reception

Wednesday 9^th September

08.00 - 09.00                    

Breakfast Presentation *sponsored

09.00 – 09.45

Marketing Leadership Keynote

How Do You Mobilise Your Brand Advocates And Build Empowered Networks For Your Brand

·         As your customers are ever more connected how do you build momentum for your brand
·         How can you harness the influencers and brand advocates to stay ahead of consumer demand?
·        What strategies must a brand implement to survive and prosper as consumers become increasingly mobile?

Don Peppers, Founding Partner, Peppers & Rogers Group

09.45 – 10.30

Marketing Leadership Keynote

The Future Of Influence: Succeeding In A World Where Anyone Can Speak For Your Brand

10.30 – 10.45

Coffee break

10.45 – 12.00

Roundtable Discussion Groups
Subject matter will be determined by delegates on site at the Summit

12.00 – 12.45

Spotlight Presentation 1 *

dgm

Spotlight Presentation 2*

eyeblaster

Spotlight Presentation 3 *

Traction

12.45 – 13.30

Spotlight Presentation 4 *

Communispace

Spotlight Presentation 5*

Optus

Spotlight Presentation 6 *

Q Group

13.30 – 14.15

Lunch

14.15 – 15.00

Case Study Presentation

Reviewing The Performance Of Social Media Campaigns: What Is The Impact On The Development Of The Overall Marketing Strategy
·           Beyond tactical execution what strategic contribution can social media make to the organisation? What difference does it make in your consumer engagement?
·           Evaluating the ROI of social media: are you employing the best metrics for success?
·           How can you use social media to mobilise your brand advocates?
·           What role can social media play in the digital marketing strategy?  What role should digital media play in the overall marketing strategy?
·           How should social media integrate with your PR and customer service strategies for best success? 

Simon Cheng, Director of Marketing, Carnival Australia

15.00 – 15.45

Business Leadership Keynote

Unleashing The Full Power Of The Collective: Harnessing The Benefits Of Directional Intensity And Collective Action Within Organisations
·         How do you get thousands of people to join a movement or agree to work together towards a common goal?
·         What are the different models for collective action and which one most suits any particular objective?
·         Is there a reliable way of measuring directional intensity inside an organisation?
·         What about externally, which models generate high loyalty with consumer brands?

Mehrdad Baghai, Managing Director,
Alchemy Growth Partners

15.45 – 16.00

Coffee break

16.00 – 16.45

Business Leadership Keynote

Innovation In Corporate Leadership And Culture
·         What is the most effective culture for inspiring innovation for your business and does your company have it?
·          What can corporations learn from tribal structure and culture?
·         What can individuals learn from tribal values and perspectives?

Michael Henderson, Corporate Anthropologist