June 7-10, 2009  |  Colorado Springs, Colorado
EVENT INFO

iMedia Brand Summit
All Roads Lead to Digital
But is Digital Ready to Lead Marketing?

Saturday, June 6th

 

 

 

 6:30 - 8:30 pm

Cocktails & Dinner (Brand Marketers Only)

 

Sunday, June 7th: Arrival Day

8:30 am - 3:00 pm

Brand Marketers Only Meeting

 

 

 

3:00 - 8:00 pm

Summit Registration Desk

5:45 - 7:00 pm

Sponsored Media Presentations
(Brand Marketers Only)

Alan Schanzer, Chief Strategy Officer, Undertone Networks & Mike Adams, Director of Digital Marketing, Empower MediaMarketing

David Klein, VP of NAVTEQ Media Solutions, NAVTEQ

 

7:00 - 9:30 pm

Opening Reception

Sponsored by:

 

 

 

Monday, June 8th: Opening Day

 

 

 

8:00 - 9:00 am

Sponsored Presentations & Breakfast (Brand Marketers Only)

Patrick Keane, CEO, Associated Content & Andrew Snyder, VP, Sales & Business Development, Associated Content

Matt Karasick, Product Director, Akamai ADS

 

8:00 - 9:00 am


9:00 - 9:30 am

Industry Participant Breakfast

Networking Break



 

9:30 - 10:30 am

Welcome & Opening Keynote: "Everything Starts with the Internet"
Presenter: Jeff Cole, Director, USC, Center for the Digital Future
 

10:30 - 11:30 am

Marketers' Wish List: “What iMedia’s Marketers Really Need”
Panelists: Kofi Dwinfour, Senior Marketing Manager, Digital Media Marketing, A&E Television Networks
Seth Greenberg, Director, Online Advertising & Internet Media, Intuit
Hilary Weber, Director, Internet Marketing Services, Kaiser Permanente
Danielle Wolfson, Brand Communications, Online Marketing, Taco Bell
And more
Moderator: Neil Perry, CEO, XLNT Ads

 

11:30 am - 12:00 pm

Networking Break

 

12:00 - 1:30 pm

One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards!

 

1:30 pm

Boxed Lunches

 Sponsored by:

2:00 pm

Recreational Activities

Yoga Class

Nature Hike

 

6:30 - 9:30 pm

Cocktails & Dinner

 

 

 

 

 

Tuesday, June 9th

 

 

 

8:00 - 9:00 am

Sponsored Presentations & Breakfast (Brand Marketers Only)

Mike Parker, VP Strategic Solutions, Betawave

Christian Dwyer, SVP & General Manager, MapQuest & Allison Zweig, Director of Revenue, Display Advertising, MapQuest

 

8:00 - 9:00 am

 

 

 

 


8:00 - 9:00 am

9:00 - 9:30 am

Upstream Seller Breakfast @ iMedia: "Bench Strength: Bringing Scale and Sanity to Your Transactional Business"
Presenter: DougWeaver, Founder & CEO, Upstream Group, Inc. /
iMedia Senior Analyst

Industry Participant Breakfast

Networking Break

 

 

9:30 - 11:00 am

RESOLVED: "Debating the Vital Questions of the Digital Marketing Age”
An exciting,interactive session with multiple topics and table changes, incorporating round table discussions and loads of face to face interaction.
Presenters: Rob Norman, CEO, GroupM Interaction Worldwide
Todd Teresi, CRO, Quantcast
Zaw Thet, CEO, 4INFO
Moderator: Doug Weaver, Founder & CEO, Upstream Group, Inc. / iMedia Senior Analyst

 

11:00 - 11:45 am

Insight Presentation: “Social Media & Your Customer: Beyond Buzz Monitoring”
Presenter: Chance Parker, VP, J.D. Power and Associates

 

11:45 am - 12:00 pm

12:00 - 12:30 pm

Transition Break

Spotlights  

A: "Delivering Audiences at Scale: Connecting How We Define Targets, Deliver Media, and Drive Results"
Presenters: Peter Naylor, SVP, Digital Media, NBC Universal 
Todd Teresi, CRO, Quantcast

 

 

Sponsored by:

 

B: “Is Your Brand On-Demand?”
Presenter: Allyson Hohman, Experience Distribution Director, Critical Mass

 


C: “Taking Your Brand Mobile – Connect, Engage, Repeat”
Presenter: Patricia Clark, VP Sales, 4INFO

 

Sponsored by:


 

 

Sponsored by:

12:30 - 1:00 pm

Spotlights (Repeated)

 1:00 - 2:30 pm

Lunch

Sponsored by:

2:30 - 3:30 pm

Master Classes

A: "The Usability Doctor is IN"
You know your company website and microsites LOOK pretty, but are they optimized for your target audience? Do you know how women scan sites differently than men? Are you pitching your site at Millennials when your product actually requires older folks? Join the founder and chief research officer of NextStage Evolution for a fascinating tour through YOUR websites - bring those URLs!
Presenter:
Joseph Carrabis, Founder & Chief Research Officer, The NextStage Companies

B: "Point/Counter-Point: Agencies Suck! No, Brands Do!”
Presenters: John Durham, CEO/Managing Partner, Catalyst: SF
Gordon Paddison, Founder + Principal, Stradella Road

C: "Digital Marketing in the Hispanic Community"
Presenter: Matias Perel, Founder and CEO, Latin3

 

3:30 - 3:45 pm

Transition Break

 

3:45 - 4:45 pm

Closing Keynote: "The Purpose of Brand Communication: Marketing, Technology & the Pursuit of Social Relevance"
Brands sell when they are socially relevant. They sell if customers know what the brands are, what they do, and if the brands are right for the customers’ needs. But how do brands achieve and sustain social relevance in an on-demand world when ads can be avoided and reputations built and destroyed by forces beyond the brand owners’ control?
Presenter: Rob Norman, CEO, GroupM Interaction Worldwide

 

 

 

 

 

7:00 - 9:30 pm

 

Cocktails & Dinner

 

 

 

 

 

 

Wednesday, June 10th: Departure Day

 

 

 

 

 

 

7:30 - 11:00 am

Departure Lounge

 

Schedule - subject to change. Please check back often for updates.