Most businesses are focused on younger consumers. But with a spending power of US$2 trillion in across Asia Pacific and rapidly growing to 35% of developed country populations, the 50+ market can no longer be ignored. Forget the stereotypes, many of these folks are ‘connected’. Kim Walker, former CEO of M&C Saatchi Asia Pacific and President Isobar/Carat APAC and serial entrepreneur highlights the opportunities of the ageing population and how to leverage them.
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Presenter: Kim Walker, CEO - Silver Group