April 6-8, 2009  |  Kota Kinabalu, Malaysia
Published: May 18, 2009
Keynote: “The Rise of the Silver Surfers” – Wealthy, Wired and Rising in Your Markets Now
 

Most businesses are focused on younger consumers. But with a spending power of US$2 trillion in across Asia Pacific and rapidly growing to 35% of developed country populations, the 50+ market can no longer be ignored. Forget the stereotypes, many of these folks are ‘connected’. Kim Walker, former CEO of M&C Saatchi Asia Pacific and President Isobar/Carat APAC and serial entrepreneur highlights the opportunities of the ageing population and how to leverage them.


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Presenter: Kim Walker, CEO - Silver Group

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