Thursday, June 25th

8:00 am - 5:00 pm

Summit Registration Desk

9:00 - 9:30 am

Welcome & Opening Remarks

9:30 - 10:30 am

Keynote Presentation: “Success Means Managing Your Ooh’s and Aah’s, Not Your 0’s And 1’s”
Peter Guber, Founder & Chairman, Mandalay Entertainment

10:30 - 11:00 am

Break & Sponsor Tabletops

11:00 - 11:15 am

"Quantum of Rich Media: Engagement, HD, & Home Video" 
Dea Lawrence, VP, West Coast Sales, PointRoll
Mark Levien, Executive Director of Digital Marketing Domestic, Fox Home Entertainment

11:15 - 11:30 am

"Why Your Movie Marketing Needs Twitter" 
Rodney Rumford, CEO, Gravitational Media

11:30 - 11:45 am

What’s Real and What’s Baloney in Entertainment Marketing: “The Paddison Report”
Gordon Paddison, Founder + Principal, Stradella Road

11:45 am - 12:00 pm

"Suzie Does Woodstock: Original Interactive Viral Video Campaign 
Russell Scott, CEO, Creative Director; and Patrick Young, President, Co-Founder, JetSet Studios

12:00 - 1:30 pm 

Lunch & Visionary Marketer Award Presentation 
Honoree: Dwight Caines, President Worldwide Digital Marketing, Sony Pictures Entertainment
Introduced by: Jeff Blake, Vice Chairman, Sony Pictures Entertainment

1:30 - 1:45 pm

“Using Facebook to Turn Paid Media Impressions Into Social Media Endorsements”
Doug Schumacher, Founder/Creative Director, Basement, Inc.

1:45 - 2:00 pm

Targeting Young Guys for "Haunting in Connecticut" 
Danielle De Palma, VP, New Media, Theatrical Marketing, Lionsgate
Keith Richman, CEO, Break Media

2:00 - 3:00 pm

5:15 - 6:30 pm

Panel: "Brands, Agencies, and Publishers: Why Can't We Just Get Along?"
Elizabeth Bleser, Managing Director, Incognito, LLC
Lisa DelMonte, Director, Creative Services and Advertising, 20th Television
Patricia, Galea, Executive Director, Digital Marketing & Strategy, Disney ABC Media Networks
Aaron Gallagher, Associate Publisher, Digital, Time Inc. Style & Entertainment Digital Group
Mark Mitchell, Executive Director Digital Media, SPEED
Joseph Weaver, Associate Director, Interactive, Media Storm
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia Communications, Inc.

Break & Sponsor Tabletops

“Digital Word of Mouth: Using Social Media Marketing to Make a TV Show a Hit”
Larry Weintraub, CEO, Fanscape, Inc.

Insight Presentation: "The New TV Loyalty" 
Dave Morgan, CEO, Simulmedia, Inc.

Agency Shoot-Out: Bringing Back "Bonanza" 
Competitors: Jeff Olsen, Chief Creative Officer, and Kent Speakman, Director, Business Development, Rare Method
Dimitry Ioffe, CEO & Co-Founder, The Visionaire Group
Judges: Len Fogge, EVP, Creative, Marketing, Research & Digital Media, Showtime Networks Inc.
Chad Harris, VP Special Projects & New Media, Hallmark Channel
Adam Stotsky, President of Marketing, NBC Entertainment, NBC Universal

Reception