SPOTLIGHT COVERAGE

At the iMedia October Breakthrough Summit in Henderson, Nev., industry executives gained first-hand knowledge of new strategies and information that will have a direct impact on the future of interactive marketing. In particular, a series of Spotlight sessions presented Breakthrough Summit attendees with an in-depth perspective on three key issues:

• Leveraging various technologies, data sources, and channels to increase awareness and generate demand within a target audience
• Using location-based advertising to engage consumers in more targeted and relevant ways
• How next-generation mobile experiences will change the way people connect and interact

This special iMedia Spotlight edition brings those presentations directly to you in a multimedia format that can help you keep pace with your customers and develop your digital marketing strategies for optimal success.