13 September
Innovation Keynote
Innovation In-Your-Hands: The Future Of Media
Mark Holden, Managing Partner, PHD Australia
Mark gave some big picture over views on where technology is heading and what it will mean for the advertising industry:
- The cloud will grow by 2020, most people won’t do their work with software running on a general-purpose PC. Instead, they will work in Internet-based applications such as Google Docs, and in applications run from smartphones.
- By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter
- Augmented Reality is set to grow from US$6m to $350m by 2015
- Global Online spend is currently 12% - it is growing at 13% per year therefore we predict this to grow to 22.5% by 2015 (however, it may rise to 25% fuelled by smart phone penetration and IP-TV growth).
- PHD estimates that 15-20% of all IP-viewed AV content has pre/mid/end-roll potential (based on Youtube average of 13.5%) - therefore the total AV ad-potential share is closer to 3% IP-Based and 97% Traditional. In 2015 this will be 7-10% and 93-90% respectively. Between 2015 and 2020 we will see a tipping point when traditional TV broadcasters switch to IP-based (driven by IP enabled TVs and up to 1 GBPS fibre-optic connection) and therefore the split will approach 75% IP based and 25% traditional.
Mobile Customer Discovery For Salto Shoes: Maintaining Targeted Reach With Mobile Advertising
Emmanuel Allix, VP & Managing Director, Asia Pacific, InMobi
Am I Missing A REALLY BIG Opportunity?
Adam Dunne, CEO, AURA Interactive Pty Ltd
Seamless Integration From Print To Digital – The Augmented Reality Solution
Paul Kouppas, CTO, Explore Engage
Engagement On The Google/AdMob Mobile Platform
Christian Cadeo, Industry Manager, AdMob at Google
14 September
Breakfast Presentation
Science, Creativity, And The Social Web
Shailesh Rao, Managing Director, Media & Platforms – JAPAC, Google
Shailesh spoke about how consumers now all multitask (50% Australians multi task between TV and internet) and 24 hours worth of video content is loaded on to YouTube every minute. Consequently campaigns need to be wholly integrated; display advertising should be integrated with social. Shailesh also said that the Australian market is ‘sophisticated’ and a ‘top priority’ when Google rolls out new products.
International Marketing Case Study Keynote
Stories From The Front Line: Digital Transformation In Real Time
Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music
Scott spoke about how emerging technology is changing the brand and business model: in 2004 online sales accounted for less than 2% of Sony Music revenue, by the end of 2010 online sales with account for more than 50% of revenue in the US and more than 33% revenue worldwide. They’ve done this by focusing on ‘reintermediation’ rather than ‘disintermediation’, and doing deals with 3-4 new partners per week (Vevo, Spotify, Hulu, Pandora).
Breakout Presentations
Breakout Presentation 1: Courting The Consumer; Spending Quality Time With Your Audience
Vanya Jakovljevic, Sales Manager, Australia & New Zealand, MediaMind
Breakout Presentation 2: Lost Opportunities - What Is Digital’s Role In The Future Of Australian Retail?
Nigel Lamb, Strategic Planning Director, Next Digital
Breakout Presentation 3: Harnessing The Power Of An Online Community To Research And Innovate With Your Customers
James Rogers, VP Sales Asia Pacific, Toluna
Marketing Case Study Keynote
Having A ‘Cuppa’ With Your Customers Can Transform Your Organisation
Opher Yom-Tov, Senior Manager – Customer Centred Design and Innovation, BT Financial Group
Opher talked about the need to ‘walk a mile in your customers’ shoes’ in order to make significant, successful changes in your organisation. He talked about ‘ideation’ and ‘design thinking’, concepts tried and tested in his previous role at IDEO which encourage you to look at the extremes, and consider the emotional, social and physical being of your consumers.
Breakout Presentations
Breakout Presentation 4: Making Data Work Strategically Within Business Organisations
Damian Byrne, Managing Director, Traction
Adam Quirk, Managing Director, MassMedia Studios
Breakout Presentation 5: Leveraging Your Best Assets
Chris Garner, Regional Account Director – Dell, dgm
Robbie Hills, General Manager, Asia Pacific, RockYou
Roundtable Discussion Groups
- How do you manage your established vs. emerging technology investments?
- How can the growth in internet-gaming play a role in your digital strategy?
- What should be the role of your web portal now, in a multi-multi channel environment?
- Search vs. display, one or both?
- How will the ‘new toys of 2010’ change online marketing and media?
- What are the data measurement & analytic tools and processes that really help?
15 September
International Marketing Leadership Keynote
Brand Marriage: Creating An Online Life Together With Your Consumer
Jim Nichols, Senior Partner – Strategist, Catalyst:S+F (Strategy & Fundamentals)
Jim pulled on Australian examples to demonstrate the way relationships can be developed brand to consumer just like person to person. With 75% Australians on Facebook (compared to 52% in the US) there are examples of great engagement on social media: Whirlpool as one of the top 10 social media destinations with no monetisation strategy, Blackmores with 303,000+ group members (for vitamins!), Australian Defence Forces games with 1.5 million unique views since its launch. If that wasn’t enough.. he also applauded the execution of Tourism Australia’s Facebook campaign. With almost 551,000 (probably more now) friends it smashes the US Facebook group of 145…
Breakout Presentations
Breakout Presentation 1: Damian Byrne, Managing Director, Traction, Adam Quirk, General Manager, Traction
Breakout Presentation 2: Chris Garner, Regional Account Director – Dell, dgm
Breakout Presentation 3: Robbie Hills, General Manager, Asia Pacific, RockYou
Marketing Case Study Keynote
Successfully Bringing World Class Branding To The Digital Environment
Maile Carnegie, Managing Director, Procter & Gamble Australia & New Zealand
Breakout Presentations
Breakout Presentation 4: Vanya Jakovljevic, Sales Manager, Australia & New Zealand, MediaMind
Breakout Presentation 6: James Rogers, VP Sales Asia Pacific, Toluna
Roundtable Discussion Groups
- If we get it right, what does the mobile marketing and advertising future look like?
- How do you manage your established vs. emerging technology investments?
- How can the growth in internet-gaming play a role in your digital strategy?
- What should be the role of your web portal now, in a multi-multi channel environment?
- Search vs. display, one or both?
- How will the ‘new toys of 2010’ change online marketing and media?
- What are the data measurement & analytic tools and processes that really help?
Marketing Leadership Keynote
Making Sense Of Data: Creating A Structured Digital Measurement Framework To Get Focused On Insightful And Actionable KPIs
Martin Walsh, Head of Digital Marketing, IBM
Marketing Case Study Keynote
Taking Loyalty To The Next Level
Emily Amos, Head of Everyday Rewards, Woolworths Limited
Jason Adessky, Head of Retail Partnerships, Qantas Frequent Flyer
Presenting Sponsors:
