Home › Events › Brand Summit Bali '11
April 4-6, 2011  |  Nikko Bali, Indonesia
EVENT INFO

iMedia Asia Brand Summit

04 - 06 April - Nikko Bali, Indonesia

Event Programme

Monday 04th April
9:00am - 6:00pm Summit Registration Desk Open
4:00pm - 6:00pm

iMedia "One Minute Match Up"

 
6:00pm - 7:00pm Opening Cocktail Reception
7:00pm - 7:50pm Opening Keynote Presentation: Climate Change: Building Brands In The Digital World
Rahul Welde, Vice President- Media, Unilever Asia Pte Ltd
8:00pm - 9:30pm Networking Dinner
9:30pm - 10:30pm After Dinner Networking
Tuesday 05th April
7:30am - 9:00am Breakfast  
8:00am - 8:30am - Breakfast Presentation 1 : Location Is Putting Mobile Advertising On The Map!
                                Diana LaGattuta, Global Marketing Director, NAVTEQ Media Solutions

8:30am - 9:00am  - Breakfast Presentation 2
                                 Sunita Rajan Vice President, Advertising Sales - Asia, BBC.com
9:00am - 9:15am

Transition Networking Break
Sponsored by:
KatalystM
9:15am - 9:30am Welcome Remarks
Susan MacDermid- President - Digital Mareting Division - dmg::events
9:30am - 10:10am

Keynote Presentation 2 : What Is Next? The Future of Marketing In The Digital Age
Haresh Khoobchandani, Chief Marketing Officer, Microsoft Consumer & Online, Microsoft Operations Pte Ltd

  
10:10am - 10:35am

Snapshot Presentation 1 : Who Do You Love? The World's First Global Study Into Marketers and Their Agencies

  Richard Bleasdale, Managing Partner, The Observatory
10:35pm - 11:00am Snapshot Presentation 2: Do Brands Really Need An Interactive Agency? 
Mark Blackburn, Vice President, Digital Strategy, Group Marketing, American International Assurance Company (AIA)
11:00am- 11:15am

Transition Networking Break
Sponsored by:
KatalystM
11:15pm - 12:30pm Roundtable Discussion Groups
RT A- Ingaming Digital Advertising- What are the opportunities out there and how can Brands effectively leverage these platforms?
RT B- i Ads: Are They Really Going To Take Over in Asia?- Will there be a dramatical increase for channels or will there be a standardisation on platforms?
RT C- Bridging the GAP - Client/Agency relationships: How competent are agencies when it comes to meeting your marketing demands?
RT D- Empowering Agency Strategies - How are consumer trends canging and impacting the way agencies develop their campaign srategies
RT E- Defining And Prioritising KPIs For Multichannel Campaigns- Setting guidelines on measuring effectiveness and achievements with KPIs		  
12:30pm - 1:30pm Luncheon/Networking
1:45pm - 6:00pm Recreational Activities
Golf - Sponsored by: comScore, Inc.
Denpasar City Tour
Beach Party
7:00pm - 8:30pm Cocktails Reception
8:30pm - 10:00pm Networking Dinner  
10:00pm - 11:00pm After Dinner Networking
Wednesday 06th April
8:30am - 10:00am Breakfast

9:00am - 9:30am - Breakfast Presentation 3 :  Demystifying Digital Media Optimisation
                                Jordan Khoo, Regional Director, APAC, MediaMind

9:30am - 10:00am - Breakfast Presentation 4 :Measuring The Return On Your Digital Media InvestmentMeasuring the return on your digital media investment 
                                  David Webb, Managing Director, Advertising Solutions, APMEA Media Client Service Division

10:00am - 10:15am

Transition Networking Break
Sponsored by:
KatalystM
10:15am - 10:25am Opening Remarks
Susan MacDermid- President - Digital Marketing Division - dmg::events
10:30am - 11:20am Keynote Presentation 3: The New Orthodoxy: Digital Changes Everything
                                              Will Harris, Head of Marketing, SEA, Nokia Pte Ltd
11:20am - 11:45am Snapshot Presentation 3 : The Brutal Truth about Social Media Marketing
Rob Key, CEO, Conversion
11:45am - 12:20pm Snapshot Presentation 4 : Leading A Movement On Progress In China
                                          Lawrence Law, Regional Marketing Manager, Diageo
12:20pm - 12:30pm

Transition Networking Break
Sponsored by:
KatalystM
12:30pm - 1:20pm The Ten Minute Innovation - Showcasing whats new 
1: Cosvey- Stethoscope For Brand Owners To Listen To Clients Instantly by Karen New , Head Honcho, Omnitoons Pte Ltd
2: Democratizing Shopping: Online Marketplaces of Today & Tomorrow by Gaurav Bhasin, COO, 701Search te Ltd & Shylendra Nathan, GM, Mudah
3: Best Practices of Mobile Advertising by Robert Woolfrey, Director of Brand Advertising, InMobi 
4: Monetizing with Mobile Advertising by Heather Wee, Head of New Media, Maxis Berhad
5. The Power of Storytelling Amid Fragmenting Channels by Michael Zung, VP and MD, Digital for Asia Pacific, Bite Communications
1:20pm - 2:30pm

Luncheon / Networking
 2:30pm - 3:45pm

Roundtable Discussion Groups
RT A- Mobile Marketing: How Will Aps and Ad Platforms on Mobile Influence the Way Brands use Technology?
RT B- The Digital wall between CIOs and CMOs: Getting past CMO/ CIO artbitration for a WIN WIN
RT C- Agency Service Fragmentation
RT D- Where Does Your Loyalty Lie?
RT E-  i-reports for Brands

  
3:45pm - 4:00pm

Transition Networking Break
Sponsored by:
KatalystM
4:00pm-4:50pm

The Ten Minute Innovation - Showcasing whats new (Part 2)
6: The Secret Sauce to Mobilizing Your Brand – Know Your Customer by Dannie Francis, CEO, CellCity 
7: Managing SEO Across Asia by Richard Mabey, Managing Director, The Egg Company
8: Custom Media Solutions by Christopher Axberg, Managing Director, Reader's Digest Asia
9: Sold
10: Sold
4:50pm - 5:30pm Closing Presentation: "The Digital Future” Revolutionising Marketing
                                          Derek Callow, Head of Marketing, Asia Pacific, Google Inc
5:30pm - 6:00pm Brand Delegate Summit Feedback Session
7:00pm - 8:00pm Cocktails Reception
8:00pm - 9:30pm Networking Dinner  
9:30pm - 11:00pm After Dinner Networking

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