Corporate Storytelling Beyond Advertising

The inexorable spread of the internet, mobile, social, and other interactive technologies throughout the lives of our customers brings ever-growing access to them, to their needs, wants, and worries. In order to connect with our consumers we have to do more than just advertise. As consumers look for experiences through whatever channel is most convenient, marketers must find a way to deliver our stories across a variety of devices and create the kinds of content our targets want to consume.

How do we change the way we think about marketing, starting with new ways of reaching people, new data we collect, and new ways to share our stories? How does this impact other parts of our business and how do our companies and our products fit into our consumer's world?

Host: Dave Morgan, CEO, Simulmedia, Inc. was the EVP of advertising for AOL and is a noted presence in the industry. Dave is now in the TV business, which is rapidly getting digitized with web-like ad targeting. He brings a unique, cross-platform POV to corporate storytelling.

Click here to check out marketing execs who attended the last Brand Summit.

Request your iMedia Brand Summit invitation today as there is limited space and the event often sells out well in advance.

The New Innovation: Using Collaboration and Crowdsourcing to Connect to Consumers

Claudia Batten, COO, Victors & Spoils As the world's first creative ad agency built on crowdsourcing principles, Victors & Spoils provides businesses with a better way to solve their marketing, advertising and product-design problems by engaging the world's most talented creatives. As the world becomes more digitally connected, novel and nontraditional approaches will be welcomed for savvy brands looking for different ways to tell stories, solve problems and sell products. This presentation will explore how new models and methods like crowdsourcing can help marketers achieve a wider breadth of ideation and help develop a dialogue with customer bases.

As a Marketer You'll Participate In

• 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
• High caliber keynotes, & informative, collaborative breakout sessions
• A variety of meals, receptions, recreation and other networking functions
• Plus, complimentary 4-night stay at the beautiful Lost Pines Resort

As a Publisher & Service Provider You Can

• Engage in a variety of uniquely designed collaborative sessions with marketers
• Engage in organized deal-making sessions to introduce your company's services to a contingent of brand marketers
• A variety of meals, receptions, recreation and other networking functions
• Spend time building long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions

Note: iMedia Brand Summit keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment

Request your iMedia Brand Summit invitation today as there is limited space and the event often sells out well in advance.

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