Join Leonard Brody, President at Clarity Digital, for an exciting session about the evolution and division between the virtual and physical self and how most businesses completely miss the virtual . We spend the majority of our time interacting with others but we constantly speak the wrong language to the wrong person. This is one of the largest failures of marketing and sales over the last five years. Topics include:

Get smart on what's emerging in car tech and hear an insider's perspective of trends coming out of the connected home that are re-shaping the car as the next "4th screen" or future living room. What do consumers think? What does it mean for your business and how are marketers taking advantage of it? Brian Cooley, CNET's Editor-At-Large, will provide a unique perspective based on insights gleaned from the interactivity of CNET's users, CNET's editorial experts and industry intelligence. As a marketer, you will gain insight into how car tech is re-shaping the digital industry and how you can capitalize on this new and emerging media.

Predictability is elusive because randomness holds much more sway than most of us would like to believe. Drawing on his own research, Watts, author of "Everything is Obvious, Once You Know the Answer," shows that messages on Twitter don't spread through a predictable set of influential hubs. Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? How much can CEO's impact the performance of their companies? Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present - an argument that has important implications in technology, business, and marketing, as well as in science and everyday life. Watts will share thoughts behind his research and why it is important for today's marketing professional.

Porter Gale, Former VP of Marketing at Virgin America, is an internally known speaker and entrepreneur with over 20 years of experience working in marketing, advertising and independent filmmaking.

Porter's keynote will focus on the role of product and service innovation and it's impact on emerging media. She'll present case histories from Virgin America and will reveal how an engineer's wish for seat back power helped build the case for inflight WiFi and set the foundation for the airlines use and success in social media. She'll offer practical tips and tricks for the using, analyzing and tracking social media. Ms. Gale will discuss why a fearless approach to digital partnerships and a "test and learn" approach to Marketing will help you have a first mover advantage.

Smart outside talent always helps spark innovative thinking within an organization. But how do you find the right entrepreneurs before your competition? And how do you forge a partnership that's a long-term win-win for you and them? Not a day goes by when a marketer or agency isn't pitched on the latest, greatest, hottest, coolest new advertising partner or solution. It can be exhausting staying ahead of the trends, and it is a challenge to separate the wheat from the chaff in the field of new technology start-ups.

iMedia's inaugural Innovator Showcase will uncover the new technology start-ups to watch, hand-picked by the YOU, and the Breakthrough Summit advisory board. Each featured start up is in the early stages of their funding, and are carving technological innovation that will shape the future of digital adverting. They represent the best and brightest in a variety of emerging technology platforms. Each have an opportunity to pitch their services, and you will have an opportunity to weigh in on whether you think they have what it takes to be a true industry game-changer.

Everyone wants the next Old Spice campaign. But how do advertisers make that happen? How do they launch a new program that will deliver viral hit after viral hit? How much do they need to invest? How do they measure the results? What questions do they ask?

In this iMedia Spotlight presentation, Visible Measures Chief Analytics Officer Seraj Bharwani will answer these questions and reveal the secrets behind creating a viral video epidemic. Using real-world case studies, Seraj will focus on the best practices, actionable steps, and key decisions every advertiser can make to launch the next viral video sensation. Seraj will dissect the psychology of viral video viewers, discuss viral video success metrics, and explore the essential components of the viral video ecosystem.

This spotlight presentation is for advertisers and agencies looking to launch viral video campaigns that consistently generate millions of views, programmatically drive Earned Media, and make The Ad Age Viral Video Chart.

As traditional radio begins to the see the shadow of online radio, it's clear that a transitional point is upon us. Pandora has surpassed popular terrestrial radio stations in New York City for the first time. Online services including Pandora, Spotify, Turntable and Radio have grown rapidly thanks to the strength and speed of cloud computing, mobility and a new appetite for online music discovery. With more than $400 million in VC money has been invested in digital music this past year...well, it's a hot space. What's in it for marketers? And which services will consumers hold onto for music consumption? Join Caroline Geigerich, VP innovations at Initiative, for a thought provoking exploration into online radio, and a discussion with the movers and shakers in the space.

Join us for a controversial conversation about the industry implications of true media convergence. Beyond digital distribution, what are the creative opportunities for app-driven Smart TVs? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground.

In this session Paul Mendoza will discuss the current state of mobile ad targeting and how it will drive the future of the industry. Despite the complexity of the mobile ecosystem, advertisers and agencies have many ways to effectively target audiences across platforms and different devices. The question, as always, is how to balance reach and precise targeting for the ideal campaign composition.