iMedia Agency Summit, December 2011 - Overview
Customer Centric Strategy Taken To A Whole New Level
It shouldn't be a mystery what clients want from their agency partners. Know their business + their marketing objectives + execute on their behalf. Does that equal job well done? If only it were that simple. Client needs are always complex, especially in the ever-changing digital media landscape. They need innovation, scale, engagement, and measureable ROI. They need deep digital platform expertise to inform strategy and budget allocation, etc. Join iMedia for a unique and unfiltered dialogue from brand marketers willing to share exactly what makes a successful digital agency partner and the big partnership "don'ts" to avoid. Day 1 will be a candid disclose like you've never heard before from CMOs and their marketing teams from Fortune 500 brands. Plus, in true iMedia fashion, you'll experience networking like never before. Fresh with deep client insight, Day 2 will deliver the brass tacks for agencies, publishers and service providers on exactly how to be the most valuable and relevant partner possible. You'll leave with:
- First-hand insight straight from the CMOs investing heavily in digital on agency partnership success
- New relationships and connections with the brands you want to know
- Tactics and how-to's directly tied to delivering what clients want from you
Don't miss this important agency gathering! Request Invitation Now
Dave Friedman to Keynote Agency Summit
Dave Friedman, SVP and President, Marketing, Sears Holdings Corporation is responsible for the oversight and leadership of the Marketing business unit including customer and supplier loyalty programs, branding, market research, advertising and promotion, public relations and creative services. Friedman has over 25 years of experience assisting retail and consumer organizations in building brands through great customer experiences - digitally, online and in-store. David is charged with driving the growth and increased customer relevance of Sears, Kmart and their core brands along with providing heightened focus on the company's differentiating strengths and businesses. Join David this December where he will shed light on how agencies can be better partners with their clients, and where the role of publishers fit in.
Marketers You'll Hear From
Coca-Cola North America
Director of Media & Interactive Integrated Communications
The Recording Academy/The GRAMMY Awards
Director Marketing and Social Media
Gap Inc. Direct
Global Business Development
2011 iMedia Agency Awards
The iMedia Agency Awards is the premier industry awards show dedicated exclusively to recognizing the key role of agencies in advancing digital marketing. The inaugural iMedia Agency Awards will debut at the upcoming iMedia Agency Summit, December 4-7, and will highlight the most innovative agencies of the year, as well as those agencies leading the pack in strategic areas such as social media, video, mobile, and more.
2011 Advisory Board
iMedia works with an Advisory Board comprised of executives from leading agencies to ensure the highest level of conference content. This year's advisory board will play a significant role in shaping the content for this upcoming December summit.
Joshua Brandau, Media Director, Pereira & O'Dell
Lori Dicker, SVP, Digital Media Innovation, Moxie
Josh Dreller, VP, Media Technology & Analytics, FUOR Digital
John Durham, CEO/Managing Partner, Catalyst:SF
David Goodrich, EVP, Managing Director of Digital, Initiative
Dianne Hayashi, Group Media Director, AKQA
Jon Kaiser, Managing Partner, Director of Digital, Maxus Global
Alison Lohse, Client Partner, AvenueA/ Razorfish
Bethany Mach, Managing Director, Client Leadership, Mindshare New York
Christine Peterson, VP, Media Services, Publicis Modem
Greg Pomaro, SVP, Client Business Partner, Universal McCann
Sarah Potemkin, SVP, Client Business Partner, Universal McCann
Aimee Reker, Partner, Media Services, FRWD
Melissa Romig, VP, Digital Media Managing Director, Allen & Gerritsen
Mike Solomon, Managing Director, OMD
Lawrence Teherani-Ami, Media Director, Wieden & Kennedy
Doug Weaver, Founder & President, Upstream Group
As an Agency You'll Participate In
- 3 full days of peer-to-peer exchange (including full-day agency-only meeting)
- Informative, collaborative breakout sessions & dynamic keynotes
- A variety of meals, receptions, recreation and other networking functions
- Plus, complimentary 4-night stay at the beautiful Camelback Inn in Scottsdale, Arizona
As a Publisher & Service Provider...
For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with senior agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with agency executives in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!
A few remaining sponsorships are also available for this summit. Contact Jason Haffar, Director, Sales, for information.
What Agencies Are Saying
iMedia provides a great immersive learning venue, along with a networking experience worth it's weight in gold! From Agency summits to new speciality summits like iMoms, the events are never stale or boring, and geared towards the passionate marketing professional, regardless of your experience level in digital. Brands, Agencies and Publishers alike should all strive to make an iMedia event a yearly attendance must.
Christine Peterson, VP Group Media Director, PublicisModem
iMedia is a must attend. High quality speakers with dedicated time for networking and best practice sharing. My team consistently leaves with fresh digital insights.
Matt Hinson | SVP, eStrategy & Innovation | Mullen
A True Gift That Keeps On Giving
As one of the most respected gatherings of Agency leaders in North America, do not miss your opportunity to wrap up your digital strategy and strategic partnerships this December. This event is sure to enhance the power and reach of your professional relationships by providing access to the most timely topics, solutions and important relationships in the digital marketplace. Attendance permitted only by invitation and limited to 125 pre-qualified agency executives.
5 Reasons You Can't Miss This
- Do Business: Create long term relationships with top buyers and sellers.
- Build Your Knowledge: The brightest minds share what's next in digital.
- Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
- Collaborative Environment: Informal networking; no hard sales pitches.
- No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.