iMedia Summit

iMedia Brand Summit, February 2012 - Overview

Iconic Brand Strategies Unleashed

As spending continues to shift from traditional to digital, the role of digital to do more of the heavy lifting becomes clearer. The bigger the brand and the higher the cost of a :30 ad for the Big Game, the more crucial the digital play becomes to deliver lasting brand impact and deeper audience engagement. This Brand Summit is designed to appeal to marketers that focus on the brand experience - about their authenticity and lifestyle credentials. It's about brands large and small that go big and go deep to create memorable consumer experiences that have relevance beyond the product efficacy. Brands that help shape how we feel about ourselves, each other, and our lives. It's not about media plan execution, it's about rich brand experiences in every digital component of your plan. At this Summit you'll dive into:

  • What branding works in different digital environments
  • How to become iconic with memorable digital branding
  • How to leverage multiple digital platforms like video, mobile, social, etc., for big branding bang

Join us in Bonita Springs, Florida, as we unlock the secrets in digital that define the world's most iconic brands.

Scott Roen, VP Digital Marketing & Innovation, American Express to Keynote Day 1

Scott Roen

As the VP of OPEN Digital Marketing & Innovation, Scott Roen manages a team charged with the strategy, development, and management of online, mobile, social, emerging platforms, and digital partnerships. Join Scott this February as he explains how one of America's most iconic brands, American Express, has built on its brand prestige to connect with and help the small business community across its Open Forum platform with a wealth of digital assets and resources for small business owners.

Jen Sey, SVP Marketing, Dockers to Keynote Day 2

Jen Sey

Jen Sey is the Senior Vice President of Global Marketing & E-commerce for Dockers. Sey originally joined Levi Strauss and Co. in 1999 and has held a broad range of assignments since then including Director of Marketing for U.S. Levi's, Senior Director of Strategy for Levi's and Vice President of Global Marketing for Levi Strauss & Co. Notably, she led the global re-launch of the 501 Jean as well as the global repositioning of the Levi's Women's business with the "Curve ID/Shape not size" initiative. Join Sey in February as she reveals how the revival of the Docker's Khaki Pant will revolve around all things digital.

Featured Speakers

Kristen D'arcy

Kristen D'Arcy
Oscar de la Renta

Tim McAtee

Diana Plazas
Hilton Worldwide
Director of Online Marketing

Dan Lyons

Dan Lyons
Technology Editor

Advisory Board

Advisory Board members are responsible for the strategic direction of the iMedia Brand Summit. The support and participation from our esteemed board ensures all conference content is relevant, timely and structured to deliver maximum value.

Kate Alini
Brand Summit Advisory Board
MINI Marketing Communications Manager
Tracy Benson
Brand Summit Advisory Board
Sr. Director, US Marketing & PE CSG
Best Buy
David Calkins
Brand Summit Advisory Board
Digital Strategy & Engagement
Kristen D'Arcy
Brand Summit Advisory Board
Senior Vice President, E-Commerce and Digital Media
Oscar de la Renta
Richard Fontaine
Brand Summit Advisory Board
Senior Vice President, Consumer Marketing
Martha Stewart
Kevin Klein
Brand Summit Advisory Board
Senior Manager of Marketing, Global Display
Mark Naples
Brand Summit Advisory Board
Managing Partner
WIT Strategy
Sasha Norkin
Brand Summit Advisory Board
VP Marketing
Barnes & Noble
Megan O'Connor
Brand Summit Advisory Board
VP Marketing
American Giant
Neil Perry
Brand Summit Advisory Board
Poptent Inc.
Laura Stroyan-Alexiou
Brand Summit Advisory Board
Communications Manager
Jennifer Walkup
Brand Summit Advisory Board
Director of Advertising/Media
Doug Weaver
Brand Summit Advisory Board
Founder & CEO
Upstream Group
Lucy Yi
Brand Summit Advisory Board
Divisional VP of Global Digital Media & Innovation

Attending Brands


American Express
Vice President, Digital Marketing
& Innovation


Coach, Inc.
Director Internet Marketing


Coca Cola
Group Director, Worldwide Interactive Marketing


VP of Marketing


Microsoft Brand
Senior Marketing Manager,
Digital & Mobile Media


Social Media & Emerging Tech. Specialist

If You're a Marketer...

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Regency Coconut Point Resort

If You're a Publisher or Service Provider...

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Navid Davani, Sr. Director, Sales, for more information

iMedia Connection People Connection

5 Reasons You Can't Miss This Summit

  • Do Business: Create long term relationships with buyers and sellers.
  • Build Teamwork: With marketing colleagues and vendor partners.
  • Invitation Only: Means senior-level, vetted group of peers and partners.
  • Collaborative Environment: Interactive sessions and plenty of effective networking.
  • No distractions: Always held at luxury resorts; attendees don't compete with the office or city life.