iMedia Summit

iMedia Video Summit, March 2012 - Overview

Sight, Sound, and (e)Motion

Video & TV are the hottest sectors in marketing. And for good reason - Aside from the largest share of marketing budget, there's nothing like sight, sound and (e)motion to connect with consumers and motivate them to care, consider, and buy. This iMedia Summit is all about video, synergies with traditional television and a deep dive into the platforms, formats, and ecosystem that's rapidly changing the space. Talk of 4-screen as a new phenomenon was the rage last year, but now ubiquitous digital video consumption is the norm, and it's happening new places like in-theatre and store aisles. It's particularly timely given that it falls at the launch of the upfront season. It's about practical solutions for video opportunities, all outside of video's very traditional legacy. You'll learn:

  • How convergence will impact the 2012 upfront season.
  • .
  • What are the latest advances in video and social tv, including insight into how marketers need to adapt (measurement, content creation, buying models).
  • Traditional TV Buyers / Digital Video Buyers? What sales model works in partnership for fluidity of cross device video marketing?
  • What's the true value of branded entertainment, and how to execute on smart content development.
  • How do you enrich the consumer's brand experience in an environment where video now coexists with every single activity, and across every single platform, in their daily lives?

From bed to the bus, from Los Angeles to New York, consumers are embracing all the various video platforms available to them. Join iMedia in March where we put everything surrounding cross-platform video upfront and centerstage.

Shelly Palmer to Host Inaugural iMedia Video Summit

Shelly Palmer

Shelly Palmer is the host of NBC Universal's Live Digital with Shelly Palmer and the host of Fox Television's monthly show Shelly Palmer Digital Living. Palmer is also Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). Join Shelly this March for an insightful and off the cuff dialogue surrounding the future of video!

Brian David Johnson, Futurist, Director - Future Casting, Principle Engineer, Intel Corporation to Keynote Day 1

Brian Johnson

The future is Brian David Johnson's business. As a futurist at Intel Corporation, his charter is to develop an actionable vision for computing in 2020. His work is called "future casting"-using ethnographic field studies, technology research, trend data, and even science fiction to provide Intel with a pragmatic vision of consumers and computing. Along with reinventing TV, Johnson has been pioneering development in artificial intelligence, robotics, and using science fiction as a design tool. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels. He has directed two feature films and is an illustrator and commissioned painter.

Featured Speakers

Michael Bologna

Michael Bologna
GroupM
Director, Emerging Communications

Adam Gerber

Adam Gerber
ABC Television Networks
VP, Sales Development & Marketing

Kevin Nalty

Kevin Nalty
Johnson & Johnson
Marketing Director

Directed by an Esteemed Academy

iMedia works with an Advisory Board comprised of leading executives to ensure the highest level of conference content. This year's advisory board will play an integral role in shaping the content for this innagural Video Summit.

    This year's Video Summit Advisory Board:
  • Rob D'Asaro, U.S. Director of Digital Strategic Alliances, OMD Digital
  • Julie Diffenbach, Director of Digital, MediaStorm
  • Steven Feldman, SVP, Group Media Director, Universal McCann
  • Nicole Incherchera, Director, Mindshare
  • Kathleen Malone, Senior Manager, Intel
  • Kevin Nalty, Director of Marketing, Johnson & Johnson
  • Michael Parker, VP, Digital Marketing, Symantec
  • Lori Schwartz, Chief Technology Catalyst, NA, McCann Worldgroup
  • David Stopforth, VP, Client Planning Director, Zenith Optimedia
  • Adam Gerber, VP, Sales Development & Marketing, ABC Television Networks, ABC Television
  • Dave Morgan, Founder / CEO, Simulmedia
  • Neil Perry, President, PopTent

As a Guest Attendee You'll Participate In

  • 3 full days of peer-to-peer exchange.
  • High-caliber keynotes and speakers.
  • Informative, collaborative breakout sessions.
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the stunning Hyatt Regency Hill Country, San Antonio, TX.

As a Publisher & Service Provider You Can

  • Engage in a variety of uniquely designed collaborative sessions with marketers and agencies.
  • Engage in organized deal-making sessions to introduce your company's services to a contingent of brand marketers and agency executives.
  • Enjoy a variety of meals, receptions, recreation and additional networking functions.
  • Build long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions.

iMedia Summits keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment

Potential Sponsors...

Sponsorships are still available for this summit but won't last. Contact Navid Davani, Sr. Director, Sales, for more information

Video In-Focus: Producing Magnetic Content

The techniques & tools you need to create video content that pulls audience

Video In-Focus is a production-focused track at the iMedia Video Summit dedicated to bring the creative production community to the iMedia conversation on this fast-growing segment of the marketing business. During this full-day program exclusively for producers & content creators, a diverse faculty of production pros will explore the creative concepts, production techniques and technology resources you need to successfully execute the full range of video products that marketers are calling for. The track participants will also join their digital media and marketing counterparts for joint sessions and networking meals and receptions during the day to enhance the collaboration between marketers and their creative production partners.

Join us as we take a day to address the brass tacks of producing compelling video marketing products, including:

  • Demystifying video production
  • Producing for different screens
  • Newest production technologies & tools
  • What video product for what outcome
  • Measurement's role in production
  • Case studies for all formats and campaigns
  • ...and much more!

AJ Vernet, CEO, Rey Interactive to Host Inaugural Video In Focus

AJ Vernet

AJ Vernet moved into Creative and Rich media where he launched Sales in the Western US as the Director of Sales for Klipmart Corporation, the #1 provider of online video delivery and management services for agencies, advertisers and publishers. Vernet was instrumental in the growth and development of Klipmart. Following Klipmart acquisition by Double-Click, Vernet became founder of Red-lever a Branded Entertainment video platform that was recently purchased by Adconion Media Group in 2008. In 2008 he rejoined his old team from Klipmart at Digital Broadcasting Group as SVP of Sales and was instrumental in sales and business development of a company that went from 1mm in annual sales to 40mm in sales in 2011. Vernet has also been responsible for the incubation of numerous Websites most notably, Sharkle, Republic Project and Vitrue.com both of which were voted CNN top 25 hottest online companies to watch. An early investor and founder of Rey Interactive AJ now advises them as CEO as they are growing out revenues, technology and database efficiency.

Featured Speakers

Nathan Coyle

Nathan Coyle
Cambio
GM

Katrina Craigwell

Katrina Craigwell
GE
Manager, Digital Marketing

Brad Mirman

Brad Mirman
Ink Slinger Productions
Writer, Director, Producer

Directed by an Esteemed Academy

iMedia works with an Advisory Board comprised of leading executives to ensure the highest level of conference content. This year's advisory board will play an integral role in shaping the content for this innagural Video In-Focus.

    This year's Video In-Focus Advisory Board:
  • Philip Alvensleben, CEO, Alive Entertainment
  • Steven Amato, Founder, Omelet
  • Anthony Batt, President, Katalyst
  • Michael Brynteson, Executive Producer & Sr. Manager of Video Services, Sony Computer Entertainment America
  • Katrina Craigwell, Manager, Digital Marketing, GE
  • Chris Gomersall, SVP, Creative, Moxie
  • Dimitry Ioffe, CEO & Founder, NA, The Visionaire Group
  • Chris Jacquemin, Head of Digital Media, WME
  • Kevin Kozlen, Multimedia Producer, State Farm Insurance
  • David Tochterman, Head of Digital Media, Innovative Artists
  • AJ Vernet, CEO/Founder, Rey Interactive
  • Chris Young, CEO, DBG

As a Guest Attendee You'll Participate In

iMedia Connection People Connection

5 Reasons You Can't Miss This

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Technology leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No Distractions. Always held at luxury resorts; attendees don't compete with the office or city life.