Today, video production is an industry movement unto itself. AJ Vernet will review the state of this movement and its transformation of the overall digital video landscape. How are companies handling the growing scope of digital production right now? What are the operational and strategic trends? Where is the industry headed? What are the key platforms and tools? Think about what even the Super Bowl ads have become thanks to the transformative power of today's video production and cross-platform options. What is the new state of production for digital platforms and how is it challenging the very core of what traditional media is doing?

A comprehensive discussion from early stage development to finished content for distribution on the web and/or mobile devices. This discussion will include development of multi-platform story-telling, social media integration, the nuts and bolts of video production, economic realities and programming philosophy. Find out what it takes to create good video and the right video for the medium. Programming strategies must be different depending on the platform, so where do you start? This session will include best practices in creative development, production and post-production models, budgeting and programming of content. Tibbets will also touch on producing for different screens, newest production technology, determining appropriate video product for particular platforms and series vs. one off.

One of the challenges is that it's difficult to create a long-term strategy - it's usually 6 months to 1 year. Is there such thing as "long term," or is it dynamic? Is the concept of a "big idea" for a brand dead? As digital teams begin to think more like publications rather than strictly online marketers, new models are emerging between brands and publishers. But while thinking like an editorial platform may be the beginning of a long-term strategy, brands are constantly refreshing their approach to content to build and retain audience.

In this session, GE's Katrina Craigwell will share how this iconic brand works with unique media companies like VICE Media to create their content strategies.

Your brand client wants something "out of the box," that is entertaining with quality storytelling. But your brand has no idea what they are really asking for. What does it really mean to package a premium entertainment project? How do you attach talent and select the right producer? What are the distribution channels? Do you also need to consider activation and consumer elements? What about social? How long should the episodes be? As online video grows in importance, bigger budgets are being allocated to this vital part of any brand planning conversation. This session demystifies the packaging and production of premium branded entertainment and the balance between storytelling and brand messaging. In this session we will focus in on successful examples and varied techniques, and update you from the front lines of the business reality of selling not only shows but the business models that surround them.

In this session Josh Vall-Spinosa will share some of the branded entertainment efforts Xbox creates for brands. He will share strategies for branded entertainment, including:

The power of entertainment: It's not a media buy.

Strategies for different types of video productions.

Branded Entertainment vs. sponsorship - when is each appropriate?

What to consider when shooting and budgeting.

Moxie set out to educate people about Verizon's new 4G LTE network using a custom video campaign. Since digital is all about new and instant and fresh, if there's not a compelling reason to watch something, rejection is just a click away. The traditional broadcast model of "build it once, run it 1000 times" doesn't work online. With over 70 billion media impressions served up for Verizon for any given campaign, message burnout is a real issue.

The trade press is all abuzz about the amazing - if not scary - growth of online video; commercials, video vignettes, the video-ization of websites, social media channels, YouTube - the list goes on and on. How can brands and marketers effectively meet these incremental needs creatively and quickly?

Dell found a unique solution to collecting consumer lifestyle stories for its critically important laptop category. Subsequently, Dell turned the website stories into social media tools and ultimately turned one story into a commercial which was featured in the BCS Championship series in December and January.

Dell eCommerce Global Director Diane Bunton will walk us through Dell's unique challenge and even more unique solution. She will be joined by Neil Perry, President of Poptent, a crowdsourced video solutions company.

Long-gone are the days when all TV viewing was driven by families watching their favorite shows in the living room on a single stationary TV. Today's video content -- whether full-episodes or short-form -- is increasingly being watched on a multitude of screens that allow consumption to happen anywhere in the home or outside of it. Tablet, mobile device and on-demand solutions are enabling viewers to access and consume video when and where they want it. Adoption of devices and new distribution offerings continue to gain steam and foster increased changes in consumer behavior and expectations. Join Adam Gerber, VP of sales, development and marketing for the ABC Network for an overview of what today's viewers are doing and how new devices and distribution are changing the dynamics of the TV marketplace. Highlights of the presentation will include differences in how various content genres are affected by viewers' changing behavior, how new devices impact TV viewing in the home, what ABC sees as the eventual video advertising end-game and what's needed to get there.

How are consumers' definitions of TV changing? What does 2021 look like when computing is not just for computers anymore? Intel Corporation's Futurist Brian David Johnson will talk about the "Future Casting" process used to develop a pragmatic and actionable vision for computing. Johnson will discuss how his group is working to not only develop technologies but also establish a deep understanding of what consumers will want and how they will live in the future.

As online video prepares to outpace all other media growth and content stretches over multiple connected screens in and out of the home, the ever- changing consumer platforms will cause a huge disruption to the advertising ecosystem. Shifts in viewing habits and interaction capabilities will fuel a cataclysmic change in buying, distributing, targeting and measuring premium video content that will cause all media stakeholders to rethink consumer engagement. Technology advancements such as Automatic Content Recognition (ACR) may hold the key to a new breed of advertising effectiveness but will equally drive change in cross-channel media strategy. Dean Donaldson will explore the impact video poses from industry challenges to business opportunities for marketers seeking to navigate the evolution of three screens and beyond.

We are no longer standing at the crossroads of converging channels. Consumer demand and hardware manufacturers' leaps are causing consoles, Cloud and content are being thrashed together in an unparalleled warp speed that is challenging broadcasters, telcos and agencies alike. Cord-cutting the cable operators, stretched Internet infrastructure and inevitable impacts on agency process and compensation are merely the beginning. Are we truly ready for a sudden impact of addressability across screens and data visualization across devices? Will we finally see time-shifted linear content move into lean-forward and immersive story telling? What is next in terms of measurement, accountability and reporting for brand managers and their advertising agencies? Expect a lively debate about the future from those with their feet firmly on the ground.

We hold these truths to be self-evident, that all views are not created equally. Evolved research of this medium will show that various video placements have radically different costs, engagement and impact. So what is a marketer to do? Invest advertising dollars in pre-roll ads? Shift budgets to softer forms of promotion like webisodes, sponsored content and social video? Or bet it all on that viral video? (Hint: Don't pick the last option).

The groundbreaking action/drama series "The Confession," starring Golden Globe and Emmy award-winning actor Kiefer Sutherland and two-time Academy Award nominee John Hurt, has pushed the limits of what viewers have come to expect from video content that originated online. How did the creation and production of this series differ from content shot exclusively for television? During a candid conversation at the iMedia Video Summit, Chris Young, executive producer of "The Confession" and CEO of Digital Broadcasting Group, sits down with the program's director, Brad Mirman, to talk about what drew him to the project, the dramatic shoot during one of New York's largest blizzards in recent memory, the challenges and hurdles that content creators may face when looking to produce for multiple screens, and what it took to bring this compelling tale of good and evil to life.

Mark L. Walker will reveal Disney's multi-platform video strategy, rooted in rich storytelling, smart distribution, and above all, a deep understanding of the audience. Whether it's creating video content for Disney Parks and Resorts, a hot new mobile app or Disney Channel, the company continues to innovate and adapt to changing technologies, shifting consumer behaviors and emerging platforms to ensure guests can experience their favorite Disney entertainment whenever and wherever they want it.

Walk through preparing for the video game industry giant E3 Video Game Conference. From pre-planning and coordination of the show to gathering and creating materials, executing on-site and distributing to over 2M viewers worldwide. Aspects of the show are discussed as a whole.

Video and TV are the hottest sectors in marketing. And for good reason - aside from the largest share of marketing budget, there's nothing like sight, sound and (e)motion to connect with consumers and motivate them to care, consider, and buy. Consumers are not only viewing more video than ever, the platform upon which they watch video is simply a matter of convenience - on their tablet, on their cell, on their TV, on the plane, at the gas pump, and so on. As marketers, we have an opportunity to reach consumers wherever they choose to watch. How do you enrich the consumer's brand experience in an environment where video now coexists with every single activity, and across every single platform in their daily lives?

To that end, does buying video in silos make sense anymore? In this keynote panel, we will bring together senior TV and video buyers to explore the transition of video buying. What sales models works in partnership for fluidity of cross device video marketing? Will traditional TV buyers and digital video buyers continue incommunicado, or will they become one? What are the challenges to making this happen? What needs to change for digital to be the first thing that people think of? Where do tablets and social viewing come in? How will the convergence of TV and digital video impact the 2012 upfront season?

After years of promise, technology has finally enabled the television business to begin offering advertisers a new line of products and services centered around targeting, interactivity, connectivity and accountability. Tactics that have proven invaluable in the digital world are now actively part of television in 2012. What are these applications? What is the scale? How will they get executed? Who will lead that charge?

By partnering with FreddieW, one of "The Most Powerful YouTube Stars in the World" (Business Insider), Samsung stormed the viral video chart in September 2011, debuting at Number 1 and driving over 9.6 million video views for its new Galaxy S II smart phone. The program, created in partnership with Digitas and Collective Digital Studio, illustrates the power of matching like-minded creative forces and giving them the freedom to translate a brand message organically and authentically to an engaged audience base. With the goal of showcasing the power of the Galaxy S II to create and consume content, the FreddieW YouTube Channel (Freddie Wong & Brandon Laatsch) was singled out as an ideal platform to build awareness for the handset, based on its position at the forefront of creative online filmmaking, visual effects and video game culture. "Gamer Commute," the principal video of the campaign, was filmed in part using the Galaxy S II and was packed full of visual references to popular and classic video games. A companion behind-the-scenes video detailed the filmmaking process and the creative use of the phone. The campaign drew wide coverage in the trade press and exemplifies the "best practices" of integrated marketing.

The investment in original programming for the web is reaching major new heights. YouTube and Hulu alone have each publicly committed to $100 million each in programming for 2012. Content creators from cutting edge small shops to major-league Hollywood producers and creative talent are creating video content for the web. The $3.1 billion estimated to be spent in online video advertising in 2012 is just the tip of the iceberg. And in April the first formal cooperative upfronts for video online content "Digital Content NewFronts" takes place in New York, with the participation and support of Google/YouTube, Hulu, AOL, Yahoo!, MSN, and Digitas among others.

Join Paul Kontonis, chairman of the board, International Academy of Web Television, and VP/group director, brand content, Third Act, Digitas, as he takes iMedia attendees through a preview of some of the exciting original programming coming to the web in the near future. As co-founder of BigScreen LittleScreen, which presents regular screenings of original web video programming for the creative and marketing communities, Kontonis will preview a selection of some of the best original programming to soon be reaching web audiences; 100 million Americans alone watch some online video content daily! Kontonis will provide commentary from a marketer's POV of the programming and the types of brands that could be applicable partners for the growing variety of high-quality content that's being developed.

What is the opportunity in original online programming and how can brands tap into it?

Join Nathan Coyle as he leads a strategy session on developing original online content for today's market. As the GM of Cambio, an award winning teen website, Nathan has helped big brands reach digitally native users by tapping into the creativity and opportunity of original online programming.

Drawing on best practices from case studies with AT&T and others, Nathan will explain the development process from both the perspective of the brand and the publisher. From tapping into existing communities to embedding key messages in new ones, learn how you can reach today's engaged consumer in an intelligent and natural way that delivers not only relevant, original content but also results.

This conference has been all about what the future of video online and on TV will be. We've discussed how technology is changing consumer behavior and how we as marketers should react in our strategies and measurement. We've covered a breadth of topics…

Now let's talk about monetizing online video. How are brands really using video to create incremental value to their campaigns? What are the challenges to proving value for video networks, technologies, content properties, publishers and solutions providers? Who do the myriad of companies infiltrating this space have to sell to in order to make a profit? And in turn, how do brands utilize them to their advantage? How do we move from short video campaigns to sustainable original programming?

Video is being touted as the "next big, new thing," so why aren't we "tearing up the world and making money hand over fist?" How is online video really doing?

Join us for a lively discussion from industry vets that have helped drive the industry forward.