iMedia Summit

iMedia iMoms Summit April 2012 - Overview

When It Comes To All Things Digital, Mother Knows Best

Are Moms transforming digital, or is it the other way around? Motherhood will always be about relationships and family, and digital is enhancing the ways Moms can relate and connect throughout their day - whether at home, at work, or on the go. From changes in media consumption patterns to providing new sources of information for her biggest challenges, these days PURLs (personalized URLs) matter more than pearls to the American Mom. Social, mobile, video and gaming are all part of Moms daily media intake and out-put, and greatly influences her $2.1 trillion in annual buying power that results from her making 85% of all purchasing decisions for the household. Join us as we explore the best ways to reach and connect with today's Mom and her new digital life, including:

  • A deep dive on exactly where, why and how Moms spend their digital media time
  • Learn the messages Moms connect with and share
  • Understand how Moms engages in different life cycle stages, and what it means to marketers
  • Plus...Shopper Marketing 3.0: A special full day conference April 22 highlighting the latest in shopper marketing innovations and strategies from NFC, to QR code, to group couponing and social/mobile strategies.

Hosted by Our Esteemed Co-Chairs

Samantha Skey

Samantha Skey
CRO
Recyclebank

Kate Thorp

Kate Thorp
Director, US Board
LBi US

Ali Wentworth to be iMoms Featured Celebrity Guest Speaker

Ali Wentworth

An accomplished actress, comedienne and author, Ali Wentworth hosts a newsy daily Web show, Daily Shot with Ali Wentworth, produced by the Disney Interactive Media Group. On Daily Shot, Ms. Wentworth shares her irreverent take on the latest news and current events. The show airs across the Yahoo! network, including premium video portal, Yahoo! Screen, Shine, and Yahoo! News. It is also featured in Ali in Wonderland, Ms. Wentworth's blog on leading online parenting platform, Babble.com, part of the Disney Interactive Moms and Family portfolio. In only a way she knows how, Ali will bring her energy and humor to iMedia's iMoms Summit this April!

All Work and No Play? Not at iMedia!

In addition to the fantastic speakers and content lined up for this year's iMedia iMoms Summit, we've cooked up some amazing special VIP events courtesy of our generous sponsors!

Join Yahoo! and Top Chef Season 5 Fan Favorite Fabio Viviani for an exciting live cooking demonstration. Fabio will use fresh ingredients to whip up easy-to-follow and simple Italian comfort food for an actionable dinner takeaway.

Finding the news to be a bit too serious these days? Comedienne Ali Wentworth will provide comic relief with a slice of her daily web show, "Daily Shot with Ali Wentworth" at dinner.

The icing on the cake: Disney Interactive Media Group presents "A Spoonful of Fun & Fireworks," a private VIP dessert reception at Epcot Center for all iMoms attendees! This is sure to be a magical evening and quite the finale to a wonderful iMedia Summit.

Advisory Board Guides Programming Development

A group of industry leaders is working with the iMedia programming team to ensure the summit tackles the most critical challenges and highest value opportunities in marketing to moms. Below is the most current list of 2012 Board members:

Samantha Skey
iMoms Summit Co-Chair and Co-Host
CRO
Recyclebank
Kate Thorp
iMoms Summit Co-Chair and Co-Host
Director, US Board
LBi US
Chris Cox
iMoms Summit Advisory Board
Director of Digital
Hershey's
Stacy Eliott
iMoms Summit Advisory Board
Director of Content
Microsoft Advertising
Julie Fleischer
iMoms Summit Advisory Board
Director, CRM, Content, Strategy & Integration
Kraft Foods
Dina Freeman
iMoms Summit Advisory Board
PR & Social Media
BabyCenter.com
Kevin Klein
iMoms Summit Advisory Board
Ecommerce/Retail
Amazon
Amy Lamparske
iMoms Summit Advisory Board
Senior Digital Advisor
Walmart
Jennifer Lazarus
iMoms Summit Advisory Board
Chief Operating Officer
LazBro, Inc.
Jim Nichols
iMoms Summit Advisory Board
Senior Partner
Catalyst S+F
Megan Robinson
iMoms Summit Advisory Board
Manager, Citizenship & Social Media
GE Appliances
Rene Santaella
iMoms Summit Advisory Board
Director, Digital Ad Sales Marketing
Disney Interactive Media Group
Steve Strubbe
iMoms Summit Advisory Board
Huggies Brand Marketing
Huggies
Debra Aho Williamson
iMoms Summit Advisory Board
Senior Analyst
eMarketer
Ian Wolfman
iMoms Summit Advisory Board
Partner, Chief Marketing Officer
iMC2
 

Agency & Brand Executives Gather to Focus on Mom

Last year's inaugural summit gathered a great collection of major agencies and leading brands including

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Don't miss your opportunity to be a part of this exciting summit. Qualified brand and agency executives attend as our guests.

As a Guest Attendee You'll Participate In

  • 3 full days of peer-to-peer exchange (including a full-day marketers-only meeting)
  • High-caliber keynotes and speakers
  • Informative, collaborative breakout sessions
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the stunning Hilton Bonnet Creek in Orlando, FL

As a Publisher & Service Provider You Can

  • Engage in a variety of uniquely designed collaborative sessions with marketers
  • Engage in organized deal-making sessions to introduce your company's services to a contingent of brand marketers
  • Enjoy a variety of meals, receptions, recreation and additional networking functions.
  • Build long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions

iMedia Summits keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment.

Potential Sponsors...

Sponsorships are still available for this summit! Contact Navid Davani, Sr. Director, Sales, for more information.

iMedia Connection People Connection

5 Reasons You Can't Miss This Event

  • Do Business: Create long term relationships with top buyers and sellers.
  • Build Your Knowledge: The brightest minds share what's next in digital.
  • Invite Only: Attendance is limited to senior Agency, Publisher and Brand leaders.
  • Collaborative Environment: Informal networking; no hard sales pitches.
  • No distractions: Always held at luxury resorts; attendees don't compete with the office or city life.